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Organiclea's Cropshare, East London

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Organiclea - a workers co-op growing food and communities in East London. The Cropshare scheme enables small scale gardeners and allotment holders to make use of their surplous produce.

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Organiclea's Cropshare, East London

  1. 1. Cropshare at Organiclea Producing and distributing food and plants locally, and inspiring others to do the same.
  2. 2. Organiclea: A worker’s co-op in EastLondon. We grow food, we sell food, weinspire others to do the same. “…An outet t share l o crops wit Theres h. nothing l it nowhere ike , else.”Cropshare: The opportunity for gardenersand allotment holders to sell their surplus C ropshare growerfruit and vegetables Producing and distributing food and plants locally, and inspiring others to do the same.
  3. 3. The S ellers – Parent: teacher: professional gardener: editor: retired: community worker – Growing 4 years; 40 years – 1 5 regular producersThe Outlets – Street stalls – Midweek box schemeThe Buyers • East London Residents • Range of incomes • Retired: employed: unemployed: students • About half are growers, half not Producing and distributing food and plants locally, and inspiring others to do the same.
  4. 4. June to August 2011 Producing and distributing food and plants locally, and inspiring others to do the same.
  5. 5. Producing and distributing food and plants locally, and inspiring others to do the same.
  6. 6. Producing and distributing food and plants locally, and inspiring others to do the same.
  7. 7. The S ystem• S talls: pay for what we sell• Box S cheme: can generally incorporate surplus so plans and ‘orders’• Producer receives 60% , Organiclea 40% 75% of S t l C ust al omers say t ‘ul ra l ’ hat t ocalCropsharers sign a Wholesome Food Association pledge prod uce is one of the most import aspect of ant s “...a low-cost, grassroots alternative to organic certification t st l he al for those growing and producing food for sale locally. It is not a set of enforceable standards and it is cheap to be part of. Growers pledge that they are sticking to a set of organic principles and agree to open their space to anyone wishing to visit and see their conditions. “ Producing and distributing food and plants locally, and inspiring others to do the same.
  8. 8. Admin: on the S aturday stall Producing and distributing food and plants locally, and inspiring others to do the same.
  9. 9. Admin: monthly tallies Producing and distributing food and plants locally, and inspiring others to do the same.
  10. 10. What do we all get? “For many years weve•Produce gets used; avoids waste been sharing our skills, but up to now not•Financial gaining financially.•Increased sense of community Cropshare brings the potential for financially•Pride benefiting from our growing”•Positive interactions•Growing skills C ropshare grower•Health•Sharing cooking and growing skills Producing and distributing food and plants locally, and inspiring others to do the same.
  11. 11. Challenges• Takes time to administrate and co-ordinate • Small quantities; checking growing sites• Difficult to plan ahead: focus is on surplus, not commercial growing• Confusion of allotment holders – is it legal?• Growers not easy to communicate with• Less ‘new’ growers involved Producing and distributing food and plants locally, and inspiring others to do the same.
  12. 12. The Future• Seek funding for ‘community’ aspect• Create pathways for ‘new’ growers learning through other Organiclea projects• Match experienced current cropsharers with new growers• Streamline systems; keep it informal• Arrange seller/ buyer visits Producing and distributing food and plants locally, and inspiring others to do the same.
  13. 13. Cropshare Guidance for Cropsharers: www.organiclea.org.uk Selling Allotment Producewww.organiclea.org.uk (click on resources – publications) Cropshare Guidance for workers: box@organiclea.org.uk Wholesome Food Association: http://www.wholesomefood.org/ Producing and distributing food and plants locally, and inspiring others to do the same.

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