A small business owner asked his friend, the poet Olavo Bilac, to write an announcement advertising his small farm for sale. Bilac wrote a poetic description highlighting the beauty of the farm, with birds singing at dawn among extensive woodlands bisected by a stream, and the house bathed in the rising sun's light offering tranquil shade on the veranda in the evenings. When the poet later asked his friend if he had sold the property, the friend replied that after reading Bilac's beautiful writing, he realized the treasure that was his, and had changed his mind about selling.