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Seamless
Online
Legal Education
Opportunities
Network
Not For Distribution. Contact R.Winn 206-446-4667 rewinn42@gmail.com SOLON is © and ™
Leigh-Franklin for its
online legal community
calendaring and
networking facility
SOLON is …
SOLON is © and ™ Leigh Franklin Associates for its online legal community calendar, catalog, and networking application.
This document is Not For Distribution. Contact R.Winn 206-446-4667 rewinn42@gmail.com
Project Vision:
Create sustainable funding for legal aid programs
using social media technology.

1. Need for Civil Legal Aid Resources
2. Need for SOLON
3. SOLON In Action
∞ Basic Concept & Services
∞ Benefits for Lawyers, Legal Associations & CLE
Providers/Educators
∞ Social Networks for Legal Professionals
∞ Estimates of Market & Revenue
∞ Estimate of Costs & Revenue
 Washington State Prototype
 National Program
4. Next Steps
5. Development Team
Not For Distribution. Contact R.Winn 206-446-4667 rewinn42@gmail.com
SOLON is © and ™
calendaring and
networking facility
Table of Contents

The “Justice Gap” Defined
The Difference between Resources needed …
versus
Resources actually available …
… to assure equal access to our civil legal system
for those unable to pay a lawyer.
Need for Civil Legal Aid Resources
Justice Gap

•Pro Bono
•Legal Aid Programs funded by
∞Legislative funding,
∞IOLTA (Interest On Lawyer Trust Accounts),
∞Charitable contributions.
These are all …
•Socially worthy;
•Not funded enough to meet the demand; And
•Not likely to be funded enough anytime soon.
LSC IOLTACharityPro Bono
Justice Gap

Question:
How can we add a new type of
sustainable resource?
Answer:
SOLON - Streamline the CLE market
using social media technology, and
aggregate some of the cost savings to
fund legal aid.
calendaring and
networking facility
?

Think About How IOLTA Works
•It creates new revenue …
•By exploiting an inefficiency in the market, And
•Increasing the value of common transactions.
The Problem with IOLTA
•Demand exceeds resources.
∞ There’s just not enough!
“…every year three out of four low‐income households face an urgent civil legal problem,
and more than 80% of them must face those problems without any legal help or
representation.” – Washington State Alliance for Equal Justice “Talking Points”
LSC CharityPro Bono
?IOLTA

What Other System Can Use IOLTA Model?
•It creates new revenue …
•By exploiting an inefficiency in the market, And
•Increasing the value of common transactions.
Answer
•The system of finding, selecting and promoting
Continuing Legal Education
∞Attorneys need CLE
∞CLE Providers need to cut costs
∞CLE advertising has inefficiencies.
LSC CharityPro Bono
?IOLTA

Need for SOLON
United States
• Active Lawyers: 750,000+
• Each Lawyer: 10-15 CLE Credit Hours per Year
• Total CLE Required 7,500,000 – 11,250,000+
• CLE Offerings (Live/AV): Tens of Thousands
Washington State
• WA Lawyers seeking CLE: 28,000+
• In-state events: 3700+
• Potential Lawyer/CLE Combinations: 103,000,000+
• Out-of-state WA Lawyers 4900+
• Out-of-state events with WA CLE Credit: 15,000+
• Potential Lawyer/CLE Combinations: 73,000,000+

Need for SOLON
If I read every CLE brochure,
when would I have time to
practice law?
I can blow half of my budget
on publicity and still not reach
everyone who would be
interested in my CLE!

Need for SOLON
Why a comprehensive
CLE information network (SOLON) ?
Because …
•What CLE provider advertises for rivals?
•What lawyer service organization (e.g.
specialty/local bar) has resources for comprehensive
CLE calendars & discussions?
•Which state’s definitive source of information (e.g.
MCLE Board) is not completely busy already?

• Comprehensive CLE Catalog: Speed up & simplify the search for the
most appropriate program.
• Cuts in Publicity Costs: Increase CLE course offering diversity.
• Seminar Discussion Forums: Enhance education before, during &
after seminars; Enable interactive evaluations & CLE effectiveness
research.
• CLE Catalogs & Discussions Pushed to Mobile Devices: Increases
frequency & convenience of knowledge exchange.
• Social Network of Legal Professionals & Legal Educators: Good
for the whole community.
Need for SOLON
SOLON Can Inform, Integrate, and Streamline!

If We Build SOLON, They Will Come!
The CLE Finding Field of Dreams:
• Free Web-Based & Mobile App
• Catalog of all CLE Opportunities
Filtered By User Preferences:
∞Subject Matter & Speaker
∞Jurisdiction, Location & Date
∞Credits & Cost
∞Free-Form Tagging
• Outreach to Customers thru Social Media & Community-
Building Tools: Discussion Forums, “About Me” Pages, Personal
Recommendations, Watchlists & Alerts, Event Requests &
Analytics, access via Twitter, Facebook etc.

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•Gives users interactivity: CLE calendar & AV catalog;
•Allows integrated searches: all presentation formats,
e.g. Live In-Person, Live via Internet, Recordings;
•Gives lawyers seeking live events: comprehensive
CLE calendar PLUS link to web content;
•Empowers lawyer/CLE access: “Just-in-time”,
“Impulse purchase” or “I need information quick!” basis.
•Promotes educational outreach: social media, email
alerts, and discussion groups that share learnings,
prompt questions & promote community;
•Changes CLE: from infrequent necessity to social
media tool for the daily practice of law.
SOLON
Combines Live
Event Calendar
& AV Catalog…
…increasingly web-savvy attorneys
may eschew the distinction between
live events and recordings, if either
are equally pertinent and available
over their cellphone or laptop.
SOLON In Action:
Calendar & Catalog

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FREE FEATURES
•Personalized catalog or watchlist:
∞Example: “Any CLE With WA Credit Within
50 Miles of my current ZIP Code or Online,
July 17-25 on Family Law or featuring Gerry
Spence”
•Social networking forum for each CLE
•Available on browser, mobile device, or email
PREMIUM FEATURES
•No Ads; Enhanced “About Me” Pages
Access SOLON
using your preferred
technology…
…whether you use web-based
calendars, email reminders or cell-
phone app s, they all access the
same SOLON database.
SOLON In Action:
For the Legal Professional

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FREE FEATURES
•Calendar Widget/RSS Feed for association website
•Social networking through catalog forums
•Educational outreach to association members
•Presentation of Association events in premium format,
e.g. highlighted, bold, linked to event registration or AV
purchase.
EXAMPLE
•“Any CLE…”
•“Within Our County…”
•“Within the Next 12 Months”
Web Calendars
Provide Member
Service …
…for many bar associations, but
keeping their content current is a
burden both for small bars that must
continually update websites and
education providers that must
contact many associations.
SOLON In Action:
For Legal Associations

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FREE FEATURES
•Information from MCLE databases: Title,
Date/Time/Place, Subject Matter, Accreditation, etc.
PREMIUM FEATURES
•Link to educator: event registration or AV purchase.
•Link to online resources: handouts, webcasts,
recordings, videos.
•Instant referrals: (“Like this event? Email a friend!”).
•Discussion forums: let event participants ask
questions, provide feedback, enable follow-up
research and create communities (& repeat sales!)
Publicizing CLE is
expensive …
…and too often only feeds recycling
bins. SOLON offers a low-cost,
efficient channel for reaching
lawyers precisely and efficiently.
Most educators are simply too
small to host communities built
around their products. SOLON
offers the opportunity for each event
on its database to be a topic in a
discussion forum, encouraging the
development of community and
hence repeat sales.
SOLON In Action:
For Educators

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OWNERSHIP
•CLE content: Remains property of each educator.
•SOLON application: Owned by stakeholders who send
SOLON-generated funds into existing legal aid channels.
REVENUE OPTIONS
•Advertisements: on calendars, search results, “push
notices”, Facebook, LinkedIN, Twitter, etc.
•Micropayments: on purchases generated via SOLON
•Premium consumer subscriptions: no ads, etc.
•Premium CLE listings: links, highlighting, images
•3rd party revenue: analytics, grants from insurers.
Where The Money
Goes …
…is a matter to be decided by
the Access to Justice Board
(or its analog) in each state.
SOLON is not intended to
duplicate existing structures
that bridge the Justice Gap.
SOLON In Action:
Generating Revenue

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USA 2009
•Active lawyers 750,000
•Typical CLE/year 10 - 15 per lawyer
•At 12 CLE/year 9,000,000 CLE credits/year
•Typical Price $30 per credit
•CLE Market Estimate $270,000,000 / year
CLE Advertising Estimates
•Cost of Advertising CLE 25+% of program costs
•Total CLE Advertising $67,500,000 / year
Information about
the CLE is
fragmented …
…across more than 50
jurisdictions and hundreds of
providers. There appears to be
no authoritative summary of
the entire market’s size in
terms of credits earned or
dollars spent.
Market Estimates

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Advertising on SOLON Calendar & Search Results
Value Proposition for CLE Provider: SOLON cuts advertizing costs by providing a
marketplace in which basic listings are free. Enhanced paid listings increase impact with
images, previews and customer evaluations, similar to Yellow Pages. Eliminating one
targeted mailing can cut CLE producer’s advertising cost by 10%.
•Estimate Advertising Cost of CLE $67,500,000 / year
•Estimate SOLON Takes 2% of Ads $1,350,000 / year
Micropayments on Sales from SOLON Links to Provider
Value Proposition: Immediate event registration or product sale via direct link from
SOLON to provider’s online registration system/store generates new sales in exchange for
a micropayment derived from the “click through”, similar to eBay or Amazon.
•Estimate Total CLE Market $270,000,000 / year
•Estimate 5% of Market is via SOLON $13,500,000 / year
•Estimate 3% Micropayment of SOLON sales $405,000 / year
Total Advertising & Micropayment Estimate: $1,755,000 / year
SOLON targets
attorneys actively
seeking CLE...
… bringing the entire market into
one place for the first time.
Comprehensive listings maximize
consumer choice and satisfaction,
while reducing educators’ publicity
costs.
Targeted mailings can cost an
educator $1 per name; magazine
and web banner ads are expensive;
all waste contact costs on
uninterested customers. SOLON’s
searchable calendar draws attorneys
looking for CLE with particular
time, place and subject matter
characteristics, reducing the need
for contacts by at least 10%.
Revenue Estimates

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Consumer Analytics & Leads
Value Propositions: (1) Analysis of aggregate CLE search information, with individually
identifying data removed, lets providers tune their product line to consumer demand.
(2) Market leads, from SOLON users who enter specific time/place/subject matter interests
with permission to pass on to providers, give providers precise consumer demand data,
e.g. “These 21 lawyers in Smith County want a December program on water law”.
•1 CLE provider/state at $250/month $150,000 / year
Premium Calendars
Value Proposition: SOLON gives legal organizations, malpractice insurers and law office
support firms a free CLE calendar with which to enhance their websites and email
promotions. SOLON’s premium calendar attracts clients to them by being branded with the
organization logo, free of competing ads and tuned to the organization’s particular
interests, e.g. geographic location, subject matter.
•1 bar association/state at $50/month $30,000 / year
•1 company/state at $100/month $60,000 / year
SOLON’s
Calendar is
Parameter-Driven,
so it can easily be
modified …
… varying the query and
presentation parameters results in a
variety of premium products.
Consumer analytics and voluntarily
provided leads will give providers
unprecedented insight into
consumer demand, spotlighting
undetected consumer preferences
and reducing the risk of low-
demand programs, while also
giving lawyers a venue in which to
request new CLE offerings.
Revenue Estimates

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Civil Legal Aid System
Value Proposition: SOLON provides revenue to the civil legal aid system, by providing
services that increase the economic efficiency of the CLE market, generating estimated
revenues over $1 million/year for existing programs to help offset IOLTA declines.
Legal Associations
Value Proposition: SOLON is a tool to increase legal association membership, by
providing associations with no-cost web resources such as CLE calendar and discussion
groups tuned to member interests. If members receive additional benefits at no cost,
voluntary association memberships may increase at least 5%.
CLE Providers
Value Proposition: SOLON reduces publicity costs, while encouraging repeat sales
through social networking tools and enabling unprecedented market analytics. A 10%
reduction in publicity costs can make the difference between profit and loss.
The best solutions
address multiple
needs …
… SOLON raises money for civil
legal justice by addressing unmet
needs in the legal community.
The benefits SOLON provides to
CLE providers and legal
associations will motivate these key
players to contribute to the project’s
success.
Summary of Benefits
SOLON is © and ™ Leigh Franklin for its online legal community calendaring and networking facility
LSC CharityPro Bono
?IOLTA

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Develop Prototype
•Administration $ 25,000
•Graphics $ 20,000
•Hosting (Cloud): $ 1,000
•Web Development: $120,000
=======
Total Development Costs: $166,000
Annual Operations
•Administration/Sales $ 12,500
=======
Total Annual Operations Costs: $ 14,500
Costing
Assumptions…
•Initial Development may be funded
by a combination of grants,
contributions by interested
organizations, and private investors.
•Administration during development
includes project management,
stakeholder negotiations, etc.
• While there are no exactly
comparable websites, the technical
elements of development costs are
based on DigitalAid.net’s
experience building comparable
facilities.
•Administering SOLON for a single
state should require no more than a
quarter FTE.
WA State Prototype

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Advertising Revenue Background Calculations
• Active Lawyers (2010): 28,523
• Each Needs Credits/Year: 15
• Total Minimum Credits/Year: 427,860
• At $30/Credit $12,835,800
• 25% for Promotion $ 3,208,950
• Promotion Cost Per Lawyer $112.50
• Each 1% of Promotion Costs $32,089
SOLON
Advertising on
Prototype …
… estimates on the next page are
based on these calculations.
WA State Prototype

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“Other Revenue” Is
Minimized In This
Estimate …
… to make this a conservative
estimate. However, the experience
of other internet-based products
suggests that micropayments,
premium products, analytics and
other items discussed more fully.
elsewhere can be the basis of
significant revenue.
WA State Prototype
Development Year Year 2 Year 3 Year 4
SOLON Share of
CLE Advertising
1% 2% 5% 10%
Advertising $32,000 $64,000 $160,000 $320,000
Other Revenue ? ? ? ?
Operations $14,500 $14,500 $14,500 $14,500
Net
(Ad Revenue Only)
$28,500 $49,500 $145,500 $305,500

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Version 1.0
•Marketing/Sales $ 50,000
•Web Development: $120,000
•Graphics $ 20,000
=======
Total Development Costs: $250,000
Costing
Assumptions…
•Initial Development may be funded
by a combination of grants,
contributions by interested
organizations, and private investors.
•Administration during development
includes project management,
stakeholder negotiations, etc.
•Marking/Sales during development
includes outreach to stakeholders to
encourage early adoption.
•While there are no exactly
comparable websites, the technical
elements of development costs are
based on DigitalAid.net’s
experience building comparable
facilities.
Nationwide Development

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Annual Operations
•Marketing/Sales/Ads $ 50,000
•New Functionality $ 50,000
•Software Upgrades: $ 15,000
=======
Total Annual Operations Costs: $175,000
SOLON will be
inexpensive to
maintain …
…compared to the large cost of
maintaining hundreds of individual
calendars for small bar associations
and other organizations.
•Administration includes program
management, e.g. distribution of
funds
•Volume of ads would likely
support a dedicated staff
•New Functionality includes regular
enhancements
•Software Upgrades budgets for
new versions of licensed software
every 2-3 years.
Nationwide Operations

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SOLON Can Start
Small …
… once the infrastructure is
developed, SOLON can
expand from one to many
states by adding additional
data feeds from each state.
Pessimistic Scenario:
Even if revenue is half of
estimate, SOLON with half of
states participating.
In addition, SOLON can
spread costs by expanding to
other subject matters, such as
paralegal, social justice or the
arts.
Nationwide Estimates
Prototype Year Year 2 Year 3 Year 4
Participating States 1 5 25 50
Advertising $27,000 $135,000 $675,000 $1,350,000
Micropayments $8,100 $40,500 $202,500 $405,000
Premium Calendars $1,800 $9,000 $45,000 $90,000
Analytics /Leads $3,000 $15,000 $75,000 $150,000
Total Revenue $39,900 $199,500 $997,500 $1,995,000
Operations $175,000 $175,000 $175,000 $175,000
Net ($136,100) $182,000 $910,000 $1,820,000
Scenario:
50% Revenue $19,950 $99,750 $498,750 $997,500
Net at 50% Revenue ($155,050) ($75,250) $323,750 $822,500

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•Identify potential stakeholders (in progress)
∞Access to Justice community
∞CLE providers
∞Associations of legal professionals
∞Others?
•Develop stakeholder consensus
•Identify project host organization(s)
•Develop grants/initial funding
•Develop 1-state prototype system
•Expand to all states.
Next Step:
Check Stakeholder Interest

Seamless – Comprehensive Services
Online – Mobile Device, Web and Email
Legal Education – From Provider to Lawyer
Opportunities – Pushed to Lawyers as They Specify
Network – Building the Legal Community.
calendaring and
networking facility
SOLON is …
Justice Gap
Project Vision:
Create sustainable funding for legal aid programs
using social media technology.

SOLON Development Team:
Leigh Franklin Associates, LLC
•Mark Shea: Social Media Advisor. Former Social Technology evangelist at Microsoft; Instructor Social
Production & Content Distribution, Masters of Communication in Digital Media (MCDM) Program, Instructor
University of Washington Seattle. http://www.linkedin.com/in/mashea.
•Samantha Moscheck: Technology Partner. Founder of DigitalAid.net (assisting nonprofit organizations).
Instructor MCDM Program, University of Washington, Seattle. A decade of experience building online
strategies and applications, including large scale social media sites .
http://www.linkedin.com/pub/samantha-moscheck/1/879/610.
•Randall Winn: Partner. Attorney, 20 years experience writing software; lead online community
development at WSBA (e.g. its highly successful Family Law Section listserve) & web-oriented community
projects such as Attorneys Assisting Citizen-Soldiers & Families. http://www.linkedin.com/in/rewinn.
•Anne Leigh: Co-founder. Over 25 years of experience in technical writing and developing educational
materials/academic courses ; deep knowledge in a wide array of industries such as government & military
services, healthcare, information technology, academic institutions, and non-profit agencies.
•Miho Franklin: Co-founder. Experienced educator for all ages, from early childhood to university certificate
courses; government services grants, non-profit grant awards, database management, budgets, translation
(Japanese to English), and web design.
Contact: rewinn42@gmail.com 206-446-4667
Justice Gap

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