TLC - Sunrise Rotary Club Presentation


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Presentation given to the Elyria Sunrise Rotary Club, April 8th, 2010.

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  • We have got to be ready to come out swinging when the recession is over… that’s why we are spending time at places like the wind energy show
  • Ohio Launches for Capital Investment Prospects Download this release in pdf format New online tool makes location analysis easier for active capital investment prospects The state of Ohio has launched , the state’s official new online tool used to attract new capital investment and site selection opportunities. uses Geographic Information System (GIS) technology, which allows users to quickly and easily identify the optimal location, down to a specific property, for any capital investment project in Ohio. According to the Ohio Business Development Coalition , the nonprofit organization that markets the state for capital investment, is a customer service improvement that will increase the state’s competitiveness in a 21st century global economy by providing investment prospects with the critical information needed to analyze potential locations in one website. allows users to search for Ohio properties and companies, while leveraging a GIS interface and interactive mapping platform that supplies specific data on the surrounding location. “ will speed up and simplify the business attraction and the site selection processes for businesses and consultants by efficiently delivering answers to the critical location decision questions through a map-based and dynamic interface,” said Mark Barbash, interim director of the Ohio Department of Development. “By giving prospects the critical data needed to analyze potential capital investment locations all in one website, will generate more investment leads, and ultimately, more business development opportunities for Ohio.” The state’s attractive business environment is just one of many reasons CEOs are choosing the buckeye state as a location for capital investment more often than any other state in the country. Ohio was recently awarded its third consecutive Governor’s Cup Award for leading the nation in new and expanded facilities and overall achievements in economic investments in 2008. "The state’s three consecutive Governor’s Cup awards, along with the state’s recent tax reform , are evidence that our economic development strategies for creating a healthy business development climate are working,” said Ed Burghard, executive director of the Ohio Business Development Coalition. “, will ensure that Ohio is on every CEO’s list of location options,” Burghard said.   “Ohio’s redesigned business climate and world-class transportation infrastructure allows businesses in any industry to be globally successful without executives and employees having to sacrifice their families or personal dreams,” Burghard said. “Ohio truly is the state of Perfect Balance .” For more information, visit
  • TLC - Sunrise Rotary Club Presentation

    1. 1. Sunrise Rotary Club April 8, 2010
    2. 2. Hit the Ground Running
    3. 3. Team Lorain County
    4. 4. Economic Development Partners
    5. 5. The Lorain County Growth Partnership
    6. 6. Job Creation Through Business Attraction: What Are Companies Looking For?
    7. 7. Job Creation Through Business Attraction Generate Impressions Lorain County Business Attraction System Close Deal # impressions # qualified leads # short list $Payroll # contracts Tax Regulations Environmental Regulations Labor Mgt Employment Regulations Insurance & Liability Enablers/Derailers Workforce & Skills Financing & Incentives Industry Assets Infrastructure Build-Out Process Qualify Leads Qualify Lorain County REAL TEAM Negotiate Deal
    8. 8. Generate Impressions: TLC Marketing <ul><li> </li></ul><ul><ul><li>E-mail Campaign </li></ul></ul><ul><ul><li>Mail Campaign </li></ul></ul><ul><li>FAM Tours: </li></ul><ul><li>Market Visits </li></ul><ul><li>Trade Shows </li></ul>
    9. 9. Generate Impressions <ul><li>We turn statements like this: </li></ul><ul><li>“ Declining economy, low probability for relocation” </li></ul><ul><li>“ Part of the rust belt, outdated real estate, primarily manufacturing based, no curb appeal lack of diverse business sectors” </li></ul><ul><li>“ Hit harder economically than other parts of the country, not in a growth mode, struggling to maintain current jobs.” </li></ul>
    10. 10. Generate Impressions <ul><li>Into statements like this: </li></ul><ul><li>“ Vibrant community, strong investment in infrastructure, good probability of being on short-list for relocation” </li></ul><ul><li>“ Area in upward, positive transition Availability of credible research and data Good curb appeal Presence of diverse business sectors, qualified labor” </li></ul><ul><li>“ Lots of investment in buildings, technology education, targeted industries focus on medical strengths and obvious spin-offs for cluster businesses such as biomedical. Very forward-thinking, community leaders are well-connected to what is going on and work well together to accomplish their goals.” </li></ul>
    11. 11. Qualify Leads
    12. 12. Qualify Lorain County <ul><li>Customized Lead Responses </li></ul><ul><ul><li>Available Buildings and/or Sites which fit the request </li></ul></ul><ul><ul><li>Workforce Information </li></ul></ul><ul><ul><li>Business Services and Providers </li></ul></ul><ul><ul><li>State, County, and Local Incentives </li></ul></ul><ul><ul><li>Community Information </li></ul></ul>
    13. 13. Qualify Lorain County (Ohio InSite)
    14. 14. Negotiate the Deal: REAL Teams <ul><li>RETENTION, EXPANSION, ATTRACTION, LEADERSHIP </li></ul><ul><li>A team of experts pulled from members of the Lorain County Growth Partnership both public and private sector is established to work together to get the deal closed. </li></ul><ul><li>The REAL Team process is gaining recognition throughout the economic development world and this year won Team Neo’s Job Creation Award. </li></ul>
    15. 15. Team Lorain County BRE <ul><li>The Power of Collaboration </li></ul><ul><li>What is it? </li></ul><ul><li>A collaborative effort of the LCGP </li></ul><ul><li>Focuses on Business Retention and Expansion </li></ul><ul><li>Complements other county-wide initiatives </li></ul><ul><li>Why? </li></ul><ul><li>Assess the needs of local companies </li></ul><ul><li>Develop New Programs for Businesses </li></ul><ul><li>Gather Information to assist in Business Attraction </li></ul><ul><li>Coordinate the efforts of all county economic development groups </li></ul>
    16. 16. Job Retention Through BRE* <ul><li>*BRE = Business Retention and Expansion Program </li></ul>
    17. 17. Portfolio Approach <ul><li>A community’s businesses must be looked at like an investment portfolio pointing out the greatest risks and rewards. </li></ul>
    18. 18. Team Lorain County Highlights: Ohio Wins the Governors Cup
    19. 19. TLC Recognition <ul><li>Team NEO Economic Development Impact Awards </li></ul><ul><li> 2008 Job Creation Award </li></ul><ul><li>International Economic Development Council – 2008 National Private-Public Partnership Award Nominee </li></ul><ul><li>Ohio Economic Development Associaton best marketing materials and website nominee </li></ul>
    20. 20. Team Lorain County (Highlights) <ul><li>Since our first year of operation Team Lorain County has participated in the attraction and growth of approximately of 1,600 new jobs, $40 million in new payroll, and $60 million in new capital investment </li></ul>
    21. 21. Team Lorain County Highlights: New Business Investment: <ul><li>Since our first year of operation Team Lorain County has participated in business attraction and expansion projects representing approximately 1,600 new jobs, $40 million in new payroll, and $60 million in new capital investment </li></ul><ul><li>TLC has worked on </li></ul><ul><li>projects with companies </li></ul><ul><li>in every Part of </li></ul><ul><li>Lorain County. </li></ul>
    22. 22. Team Lorain County Highlights (2009)
    23. 23. Team Lorain County Highlights <ul><li>Lorain County now has one of the premier Business Retention and Expansion [BRE] calling programs in the country </li></ul><ul><li>Lorain County has a leadership role in regional and statewide business attraction initiatives and activities </li></ul>
    24. 24. Team Lorain County Highlights: <ul><li>Lorain County has an organization that for the first time is actively and successfully marketing the area for new business investment. </li></ul><ul><li>Lorain County now has a complete and functional team to handle Business Attraction, Retention, and Expansion Projects as well as other economic development initiatives. </li></ul><ul><li> REAL Teams </li></ul>
    25. 25. Team Lorain County Highlights (2009): <ul><li>Team Lorain County has actively responded to </li></ul><ul><ul><li>76 leads for business attraction projects, </li></ul></ul><ul><ul><li>19 Business expansion/retention projects, </li></ul></ul><ul><ul><li>6 general business/economic development projects </li></ul></ul><ul><li>Lorain County is currently short-listed on 8 leads representing a potential 1,570 jobs and $52 million in payroll and capital expenditures of $172 million </li></ul><ul><li>Lorain County has rolled out the red carpet and welcomed business decision makers from a variety of different companies and industries representing the entire United States as well as overseas. </li></ul><ul><li>These activities are representative of companies in the following industries: Manufacturing, Alternative Energy, Professional and other various industries. </li></ul>
    26. 26. Team Lorain County R.O.I. <ul><li>ROI = </li></ul><ul><ul><li>Every dollar invested in Team Lorain County in the last three years has resulted in $40 in new Business Payroll and $60 in new capital investment in Lorain County. For a total of $100 million. </li></ul></ul><ul><ul><li>533 new Lorain County jobs per each TLC Staff Member </li></ul></ul><ul><ul><li>$33 million in new business investment per each TLC staff member </li></ul></ul>
    27. 27. Thank you! <ul><li> </li></ul><ul><li> </li></ul>