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Soilless Farming –The Spectrum
Explained
By Lt Cdr CV Prakash (retd)
Founder “The Pet Bharo Project”
ALL INDIA SEMINAR ON BUSINESS
OPPORTUNITIES IN SOILLESS FARMING
07TH MAY 2016, MUMBAI
It shall be my endeavour this morning
to take you through the gamut of
soilless cultivation and the different
areas open to those wishing to make a
business out of Simplified or
Commercial Hydroponics/Soilless
Cultivation.
Introducing Myself
Full Spectrum Turnkey Consulting
Training
Setting up internals of a greenhouse
Crop advise (agronomy)
Seed selection
Soilless System selection
Setting up a farm management review plan
Setting up SOP's
Integrated Pest Management
Greenhouse Hygiene Management
OHS (Occupational Health and Safety Management)
Audits (On and Off site)
Nutrient Management
Systems management
Nursery management
Crop Scheduling
Greenhouse environment Management
GAP/HACCP Certifications fulfilment
Pioneered Hydroponics in India in 2008
What’s Soilless Farming
The science of growing fruits, herbs, vegetables,
saplings and seedlings without Soil in any sterile
medium that can replicate what soil does.
Why Soilless when there is no
dearth of Soil?
Two Applications of Soilless
Cultivation
1. Simple
2. Commercial
Simplified Hydroponics
For Whom?
Livelihood and Sustainability
Commercial Hydroponics
Is For Whom?
Business Verticals *Simplified Hydroponics
• Set Up Training Schools
• Set up Hydroponic Retail Shops
• Set up Consultancy
• Set up Urban rooftop clusters-Buybacks
Simplified Hydroponics
Business Verticals Commercial Hydroponics
• Hydroponic, Aquaponic, Aeroponic system supplies
• Substrate supplies eg. Coco Peat,Perlite, LECA etc.
• Grower
• Contract Farming/FPO’s
• Corporate Farming
• RO Plant Suppliers
• Turnkey Consulting Services
• Seed suppliers
• Greenhouse and Nursery supplies
• Nutrient Supplies
• Commercial Hydroponics Training Centres
• Post Processing –Buyers
• IoT/IT Service Providers
• Biological and Bio-Pesticide Supplies
• Commercial Hydroponics Urban and Food Parks
• To name a few areas
Commercial Hydroponics- 1
Commercial Hydroponics- 2
Commercial Hydroponics- 3
Commercial Hydroponics- 4
Commercial Hydroponics- 5
06-04-2024
Copyright of HGTIPL-COMMERCIAL IN
CONFIDENCE
17
RETAIL CHAINS ARE LOOKING FOR GROWERS WHO CAN BECOME SUPPLIER PARTNERS
IN THE LONG TERM WHO CAN SUPPLY FRESH PRODUCE AS PER INTERNATIONAL
STANDARDS
THE ACTUAL PROBLEM ON GROUND TODAY IS THAT THERE IS HARDLY ANY GROWER
WHO CAN SUPPLY FRESH PRODUCE IN KEEPING WITH THEIR STANDARDS OF QUALITY,
RELIABILITY AND CONSISTENCY
THE POTENTIAL FOR GROWERS IS HUGE NOW AND IN THE COMING FUTURE TO
BECOME A PART OF THEIR BUSINESS GOALS AND OBJECTIVES
MNC RETAIL CHAIN NEEDS OF FRESH PRODUCE IS HUGE AND THOSE GROWERS OR
PROGRESSIVE FARMERS CAN HAVE THE FIRST MOVER ADVANTAGE
TO BECOME A PREFERRED BRANDED VEGETABLE VENDOR IS BY NO MEANS EASY AND
ONLY POSSIBLE BY LIFTING ONES GROWING TECHNIQUES TO ATTAIN THEIR NOD
PRESENT SCENARIO AND FUTURE POTENTIAL-
COMMERCIAL FARMING
06-04-2024
Copyright of HGTIPL-COMMERCIAL IN
CONFIDENCE
18
PRESENTLY THIS IS THE STRAWBERRY
THAT RETAIL CHAINS CAN GET IN
INDIA- WHICH THEY WONT BUY 
THIS IS THE KIND OF STRAWBERRY
RETAIL CHAINS WOULD LOVE TO BUY

06-04-2024
Copyright of HGTIPL-COMMERCIAL IN
CONFIDENCE
19
HYDROPONIC CHERRY TOMATO- SEE THE COLOR AND BEAUTY
06-04-2024
Copyright of HGTIPL-COMMERCIAL IN
CONFIDENCE
20
HYDROPONIC BEEFSTEAK TOMATOES COMMAND PREMIUM PRICES
06-04-2024
Copyright of HGTIPL-COMMERCIAL IN
CONFIDENCE
21
Why Hydroponics?
•Healthy growth
•Off season production
•Higher Consistent Yields
•Excellent Quality
•Superior Hygiene
•Reduction in growing Area
•Free from Weeds
•Free from soil borne diseases
•Water can be Recycled
•Predictable crops
•Pests kept to minimum
•Traceability is possible
•Produce is high In Nutrition
•Produce Is Export worthy
•Produce will be bought by high end retail chains
•Crops grow to genetic potential
• No Tractor required
• No need to replace soil
• Quick turnaround between
crops
• Excellent ergonomics
• Least labour
• Least water
• Can lure lazy workers due to
the ease of work
• Is the smart way to grow
and earn good money
• Use of All macro & micro
nutrients
06-04-2024
Copyright of HGTIPL-COMMERCIAL IN
CONFIDENCE
22
GROWER TO CUSTOMER –THE VALUE PROPOSITION THAT MUST BE OFFERED
High Quality Food Safety
Reliability
Environmental
Sustainability
Integrated Pest
Management
Practices (IPM)
Water is conserved
and recycled
Soil conservation
Land conservation
No Dirt
No Pests
No Animal Waste
Fertilizers
No Disease
No Acid Rain or
Tainted Runoff
No Nasty Weather
Independent Food
Safety Monitoring
Nutrition and
Health
Good Agricultural
Practices
Food Safety
No weeds
Least Labour
06-04-2024
Copyright of HGTIPL-COMMERCIAL IN
CONFIDENCE
24
ITALIAN TOMATOES MADE HYDROPONICALLY AT BANGALORE
06-04-2024
Copyright of HGTIPL-COMMERCIAL IN
CONFIDENCE
25
Heirloom Tomato Grown Hydroponically
Hydroponic Pear Tomatoes
06-04-2024
Copyright of HGTIPL-COMMERCIAL IN
CONFIDENCE
26
Beefsteak Tomatoes-Produced in Bangalore
Primary benefits of Hydroponic cultivation
Reduced labor time of
digging and weeding
Reduced fungal
disease, little exposure
to moisture
Greater control on environment,
yields are predictable and
budgeting is easier
Tailored macro and
micro nutrition for
humans..even
distribution
Effective recycle
resulting in reduced
water usage
Land
Labour Nutrition
Diesease &
Pest Water
There are two chief merits of the Soilless cultivation of plants. First,
hydroponics may potentially produce much higher crop yields,
Second, Hydroponics can be used in places where in-ground
agriculture or gardening are not possible.
Secondary benefits
SECONDARY BENEFITS
• Plants are protected from UV radiation as they are within
a green house
• Offers safe biological control of insects and pests
• Water is reused effectively
• Allows nutrients to be reclaimed, re-balanced and re-
used
• Can be protected from unpredictable weather patterns
• Have a good root system that is not at risk from
contaminants and diseases
• Make efficient use of labour, which is increasingly
expensive
• Produce outstanding crops by using optimum nutrient
formulations
• Production in Off season possible when market prices
are highest.
Hydroponics in Urban areas
URBAN HYDROPONICS- THE FUTURE
The Singapore Rooftop Commercial Project-33000 SqFt
SET TO PRODUCE 526 TONNES OF LEAFY LETTUCE PER ANNUM
SWOT analysis for hydroponic farming
► Makes any land with water source useful for
production
► High Yields from lesser spaces
► Produce can get premium prices
► Less labor means lesser costs
► Effective IPM possible
► Brand, package and sell produce
as clean, healthy and unique
► Creation of more growth products such as
gingers, saffron, turmeric etc which are cash
crops.
► Gaining good traction in India
► Can be raised to sell niche markets with high
returns
► No industry association or bodies in hydroponics
yet
► High Capex
► Needs more diligence and devotion
► Cannot compete with soil grown
produce
► No dedicated standards and laws in
India
► Must not compete on price, but on
quality.
► Perception that Hydroponics is
unnatural.
► Certain soil grown produce are being
marketed vigorously and may be a
threat to hydroponic produce. E.g.
Calyx-On Tomato
► Inconsistent supply arrangement can ruin market intake
SWOT
Hydroponics in
India
Weakness
Threats
Strengths
Opportunities
NFT SYSTEM –Working Schematic
Food Production Parks
for
India
United &
Integrated
Simplified by Synergy
Copyright 2016
Proudly presents
Concept by Lt Cdr CV Prakash (Retd)
Founder- The Pet Bharo Project
Concept
Food Park Components
Hydroponic
Fodder House
Vegetables Herbs Culinary Fruits Medicinal Plants Animal Fodder
AUCTION
HOUSE
TRANSPORT
BAYS
Airports
COLD ROOMS / COOL ROOMS
Other Components
Seeds Transport Bays
Administration
area
Special
Processing and
Testing Room
Storage tanks Captive Power Amenities Knowledge Bays Nurseries
Other Components
Special Processing
and Testing Room
• Cold rooms
• Cleaning /Washing
area
• Sorting area
• Grading area
• Packing area
• Food testing lab
area
• Gamma irradiation
bay
SPECIAL
PROCESSING
AND TESTING
ROOMS
Administration Area
• CEO’s Office and
Retinue • Main Office
• Consulting rooms
• Marketing
department
• Finance department • Security Office
• Medical Facilities with Paramedics 24/7
CEO MAIN OFFICE
FINANCE
CONFERENCE
HALL
MARKETING
KNOWLEDGE
CENTRES
NURSERIES
Nurseries
• Nurseries for seedlings and small
plants
Knowledge Bays
• Hydroponics Library
• Hydroponic Training
Tunnels
• Research Laboratory
• IT Support Office
CENTRAL CONTROL
ROOM
Other Components
SEEDS DIVISION
Seeds
• Storage Bay
• Distribution Bay
• Seedling Nurseries
R A G
O
E
T
S
STORAGE TANKS
Storage tanks
• Nutrient
• Rain water
harvesting tanks
• Fresh water tanks
Transport Bays
Goods Inward
Goods Outward
Transport Parking Bay
POWER
Captive Power
• Generator rooms
• Solar Power
• Wind power
• Biomass Power
Other Components
AMENITIES
Other amenities
• Motorable Roads
• Drainage and Sewage
water systems
• Adequate Street and
Pathway Lighting
• Power Station
• Signboards
• Tunnel Maintenance
centre
• Tunnel spares and
equipment warehouse
• Auction Points
Beneficiaries
The Dramatis Personae
Retail Chain Companies
Defense establishments
Private Individuals
Public Sector Companies
Hotel Chains
Fast Food Chains
Processed Food Industry
Railway Catering companies
Corporate Hospitals
FFV Exporters
Large land owners
NGO’
s
Foreign Retail Companies
(Outsourcing)
Public-Private Partnerships
Market
Organogram
Dhanyavaad!!
JAI HIND
Jai Jawan, Jai Kisan

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Soilless_Farming_The_Spectrum_Explained.pptx

  • 1. Soilless Farming –The Spectrum Explained By Lt Cdr CV Prakash (retd) Founder “The Pet Bharo Project” ALL INDIA SEMINAR ON BUSINESS OPPORTUNITIES IN SOILLESS FARMING 07TH MAY 2016, MUMBAI
  • 2. It shall be my endeavour this morning to take you through the gamut of soilless cultivation and the different areas open to those wishing to make a business out of Simplified or Commercial Hydroponics/Soilless Cultivation.
  • 3. Introducing Myself Full Spectrum Turnkey Consulting Training Setting up internals of a greenhouse Crop advise (agronomy) Seed selection Soilless System selection Setting up a farm management review plan Setting up SOP's Integrated Pest Management Greenhouse Hygiene Management OHS (Occupational Health and Safety Management) Audits (On and Off site) Nutrient Management Systems management Nursery management Crop Scheduling Greenhouse environment Management GAP/HACCP Certifications fulfilment Pioneered Hydroponics in India in 2008
  • 4. What’s Soilless Farming The science of growing fruits, herbs, vegetables, saplings and seedlings without Soil in any sterile medium that can replicate what soil does.
  • 5. Why Soilless when there is no dearth of Soil?
  • 6. Two Applications of Soilless Cultivation 1. Simple 2. Commercial
  • 9. Business Verticals *Simplified Hydroponics • Set Up Training Schools • Set up Hydroponic Retail Shops • Set up Consultancy • Set up Urban rooftop clusters-Buybacks
  • 11. Business Verticals Commercial Hydroponics • Hydroponic, Aquaponic, Aeroponic system supplies • Substrate supplies eg. Coco Peat,Perlite, LECA etc. • Grower • Contract Farming/FPO’s • Corporate Farming • RO Plant Suppliers • Turnkey Consulting Services • Seed suppliers • Greenhouse and Nursery supplies • Nutrient Supplies • Commercial Hydroponics Training Centres • Post Processing –Buyers • IoT/IT Service Providers • Biological and Bio-Pesticide Supplies • Commercial Hydroponics Urban and Food Parks • To name a few areas
  • 17. 06-04-2024 Copyright of HGTIPL-COMMERCIAL IN CONFIDENCE 17 RETAIL CHAINS ARE LOOKING FOR GROWERS WHO CAN BECOME SUPPLIER PARTNERS IN THE LONG TERM WHO CAN SUPPLY FRESH PRODUCE AS PER INTERNATIONAL STANDARDS THE ACTUAL PROBLEM ON GROUND TODAY IS THAT THERE IS HARDLY ANY GROWER WHO CAN SUPPLY FRESH PRODUCE IN KEEPING WITH THEIR STANDARDS OF QUALITY, RELIABILITY AND CONSISTENCY THE POTENTIAL FOR GROWERS IS HUGE NOW AND IN THE COMING FUTURE TO BECOME A PART OF THEIR BUSINESS GOALS AND OBJECTIVES MNC RETAIL CHAIN NEEDS OF FRESH PRODUCE IS HUGE AND THOSE GROWERS OR PROGRESSIVE FARMERS CAN HAVE THE FIRST MOVER ADVANTAGE TO BECOME A PREFERRED BRANDED VEGETABLE VENDOR IS BY NO MEANS EASY AND ONLY POSSIBLE BY LIFTING ONES GROWING TECHNIQUES TO ATTAIN THEIR NOD PRESENT SCENARIO AND FUTURE POTENTIAL- COMMERCIAL FARMING
  • 18. 06-04-2024 Copyright of HGTIPL-COMMERCIAL IN CONFIDENCE 18 PRESENTLY THIS IS THE STRAWBERRY THAT RETAIL CHAINS CAN GET IN INDIA- WHICH THEY WONT BUY  THIS IS THE KIND OF STRAWBERRY RETAIL CHAINS WOULD LOVE TO BUY 
  • 19. 06-04-2024 Copyright of HGTIPL-COMMERCIAL IN CONFIDENCE 19 HYDROPONIC CHERRY TOMATO- SEE THE COLOR AND BEAUTY
  • 20. 06-04-2024 Copyright of HGTIPL-COMMERCIAL IN CONFIDENCE 20 HYDROPONIC BEEFSTEAK TOMATOES COMMAND PREMIUM PRICES
  • 21. 06-04-2024 Copyright of HGTIPL-COMMERCIAL IN CONFIDENCE 21 Why Hydroponics? •Healthy growth •Off season production •Higher Consistent Yields •Excellent Quality •Superior Hygiene •Reduction in growing Area •Free from Weeds •Free from soil borne diseases •Water can be Recycled •Predictable crops •Pests kept to minimum •Traceability is possible •Produce is high In Nutrition •Produce Is Export worthy •Produce will be bought by high end retail chains •Crops grow to genetic potential • No Tractor required • No need to replace soil • Quick turnaround between crops • Excellent ergonomics • Least labour • Least water • Can lure lazy workers due to the ease of work • Is the smart way to grow and earn good money • Use of All macro & micro nutrients
  • 22. 06-04-2024 Copyright of HGTIPL-COMMERCIAL IN CONFIDENCE 22 GROWER TO CUSTOMER –THE VALUE PROPOSITION THAT MUST BE OFFERED High Quality Food Safety Reliability Environmental Sustainability Integrated Pest Management Practices (IPM) Water is conserved and recycled Soil conservation Land conservation No Dirt No Pests No Animal Waste Fertilizers No Disease No Acid Rain or Tainted Runoff No Nasty Weather Independent Food Safety Monitoring Nutrition and Health Good Agricultural Practices Food Safety No weeds Least Labour
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  • 24. 06-04-2024 Copyright of HGTIPL-COMMERCIAL IN CONFIDENCE 24 ITALIAN TOMATOES MADE HYDROPONICALLY AT BANGALORE
  • 25. 06-04-2024 Copyright of HGTIPL-COMMERCIAL IN CONFIDENCE 25 Heirloom Tomato Grown Hydroponically Hydroponic Pear Tomatoes
  • 26. 06-04-2024 Copyright of HGTIPL-COMMERCIAL IN CONFIDENCE 26 Beefsteak Tomatoes-Produced in Bangalore
  • 27. Primary benefits of Hydroponic cultivation Reduced labor time of digging and weeding Reduced fungal disease, little exposure to moisture Greater control on environment, yields are predictable and budgeting is easier Tailored macro and micro nutrition for humans..even distribution Effective recycle resulting in reduced water usage Land Labour Nutrition Diesease & Pest Water There are two chief merits of the Soilless cultivation of plants. First, hydroponics may potentially produce much higher crop yields, Second, Hydroponics can be used in places where in-ground agriculture or gardening are not possible.
  • 28. Secondary benefits SECONDARY BENEFITS • Plants are protected from UV radiation as they are within a green house • Offers safe biological control of insects and pests • Water is reused effectively • Allows nutrients to be reclaimed, re-balanced and re- used • Can be protected from unpredictable weather patterns • Have a good root system that is not at risk from contaminants and diseases • Make efficient use of labour, which is increasingly expensive • Produce outstanding crops by using optimum nutrient formulations • Production in Off season possible when market prices are highest.
  • 29. Hydroponics in Urban areas URBAN HYDROPONICS- THE FUTURE
  • 30. The Singapore Rooftop Commercial Project-33000 SqFt SET TO PRODUCE 526 TONNES OF LEAFY LETTUCE PER ANNUM
  • 31. SWOT analysis for hydroponic farming ► Makes any land with water source useful for production ► High Yields from lesser spaces ► Produce can get premium prices ► Less labor means lesser costs ► Effective IPM possible ► Brand, package and sell produce as clean, healthy and unique ► Creation of more growth products such as gingers, saffron, turmeric etc which are cash crops. ► Gaining good traction in India ► Can be raised to sell niche markets with high returns ► No industry association or bodies in hydroponics yet ► High Capex ► Needs more diligence and devotion ► Cannot compete with soil grown produce ► No dedicated standards and laws in India ► Must not compete on price, but on quality. ► Perception that Hydroponics is unnatural. ► Certain soil grown produce are being marketed vigorously and may be a threat to hydroponic produce. E.g. Calyx-On Tomato ► Inconsistent supply arrangement can ruin market intake SWOT Hydroponics in India Weakness Threats Strengths Opportunities
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  • 43. Food Production Parks for India United & Integrated Simplified by Synergy Copyright 2016 Proudly presents Concept by Lt Cdr CV Prakash (Retd) Founder- The Pet Bharo Project
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  • 47. Food Park Components Hydroponic Fodder House Vegetables Herbs Culinary Fruits Medicinal Plants Animal Fodder AUCTION HOUSE TRANSPORT BAYS Airports COLD ROOMS / COOL ROOMS Other Components Seeds Transport Bays Administration area Special Processing and Testing Room Storage tanks Captive Power Amenities Knowledge Bays Nurseries
  • 48. Other Components Special Processing and Testing Room • Cold rooms • Cleaning /Washing area • Sorting area • Grading area • Packing area • Food testing lab area • Gamma irradiation bay SPECIAL PROCESSING AND TESTING ROOMS Administration Area • CEO’s Office and Retinue • Main Office • Consulting rooms • Marketing department • Finance department • Security Office • Medical Facilities with Paramedics 24/7 CEO MAIN OFFICE FINANCE CONFERENCE HALL MARKETING KNOWLEDGE CENTRES NURSERIES Nurseries • Nurseries for seedlings and small plants Knowledge Bays • Hydroponics Library • Hydroponic Training Tunnels • Research Laboratory • IT Support Office CENTRAL CONTROL ROOM
  • 49. Other Components SEEDS DIVISION Seeds • Storage Bay • Distribution Bay • Seedling Nurseries R A G O E T S STORAGE TANKS Storage tanks • Nutrient • Rain water harvesting tanks • Fresh water tanks Transport Bays Goods Inward Goods Outward Transport Parking Bay POWER Captive Power • Generator rooms • Solar Power • Wind power • Biomass Power
  • 50. Other Components AMENITIES Other amenities • Motorable Roads • Drainage and Sewage water systems • Adequate Street and Pathway Lighting • Power Station • Signboards • Tunnel Maintenance centre • Tunnel spares and equipment warehouse • Auction Points Beneficiaries The Dramatis Personae Retail Chain Companies Defense establishments Private Individuals Public Sector Companies Hotel Chains Fast Food Chains Processed Food Industry Railway Catering companies Corporate Hospitals FFV Exporters Large land owners NGO’ s Foreign Retail Companies (Outsourcing) Public-Private Partnerships