Next Frontier Cities for Technology Talent          – Executive Summary                              December, 2012       ...
METHODOLOGY  Zinnov reviewed over 400 global cities and identified 40 locations which are expected to  be Next Frontiers i...
EMERGING LOCATIONS                 Next frontier cities are spread across the world and offer several benefits when compar...
Companies- Market Maturity Heat map  Hanoi, Lima, Guatemala City, and Chongqing are the go to “Next Frontier” locations  c...
SUMMARY - SKILLS AVAILABILITYTop 10 cities in Next frontier list has diverse capability to offer which is suitable acrossR...
SUMMARY – TOTAL COST COMPARISONS- R&DNext frontier cities in APJ region can provide 126% more cost benefits when compared ...
SUMMARYNext frontier cities are viable for small to medium size operations; These cities are bestaligned to provide first ...
Talent Neuron PlatformData and analysis presented in this report is based on Zinnov Talent Neuron platform Complete report...
Zinnov LLC4701 Patrick Henry Dr.Building 7Santa ClaraCA – 95054Phone: +1-408-716-843221, Waterway Ave,                    ...
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Next Frontier Cities for Technology Talent

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Zinnov reviewed over 400 global cities and identified 40 locations which are expected to be Next Frontiers in the future for deep dive analysis

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Next Frontier Cities for Technology Talent

  1. 1. Next Frontier Cities for Technology Talent – Executive Summary December, 2012 Zinnov LLC This data is based on Zinnov Talent Neuron platform. Zinnov leverages a variety of research techniques to gather this information including technology resources like crawlers and page index technology. Most of the data available is through Zinnov’s proprietary analysis and recruiter interviews in these geographies.Zinnov LLC CONFIDENTIALThis report is solely for the use of Zinnov and Zinnov Clients.No part of it may be circulated, quoted, or reproduced for distribution without prior written permission from Zinnov
  2. 2. METHODOLOGY Zinnov reviewed over 400 global cities and identified 40 locations which are expected to be Next Frontiers in the future for deep dive analysis Location Bucketing Established Locations (45 cities) 400+ cities worldwide evaluated Emerging Locations (40 cities) Next Frontiers Deep Dive (80 cities) Installed/Fresh University Talent Pool EcosystemParameters used Competitive for city Landscape Cost 40 cities bucketing and worldwide selection Infrastructure Type of Work Technology Depth NORTH AMERICA SOUTH AMERICA EMEA APJ Boise Jacksonville Asuncion Montevideo Ankara Kiev Chongqing Islamabad Guatemala City Roanoke Caracas Porto Alegre Brasov Lodz Coimbatore Nagpur Managua San Salvador Florianopolis Recife Casablanca Lviv Colombo Tianjin Wichita Santo Domingo Guayaquil Santa Cruz Cluj-Napoca Rabat Foshan Wuhan Tucson Lima Durban Sofia Hanoi Johor Bahru Kharkhiv Limerick Source: Focus group discussion with Zinnov clients, Zinnov R&D council, Zinnov Location and Talent Framework Zinnov 1
  3. 3. EMERGING LOCATIONS Next frontier cities are spread across the world and offer several benefits when compared to established cities MoscowEmerging Locations Broomfield Pittsburg Boulder Fremont Budapest St. Petersburg Oklahoma City Ft. Lauderdale Dublin Bucharest Dalian Florence Prague Bratislava Amman Shenzhen Fairfax Pune Santiago San Juan Dubai Mexico city Hyderabad Sao Paulo Cairo Buenos Aires Johannesburg Selangor Boise Tucson Roanoke Jacksonville Lviv KievNext Frontiers Santo Domingo Wichita Lodz Kharkiv Tianjin Guatemala City Limerick Chongqing Managua Sofia Brasov Bucharest Wuhan Asuncion San Salvador Cluj-Napoca Foshan Caracas Lima Casablanca Ankara Islamabad Johor Bahru Florianopolis Hanoi Santa Cruz Porto Alegre Rabat Nagpur Coimbatore Guayaquil Recife Colombo Durban Montevideo Note: The locations mentioned in previous slide still remain as established locations Zinnov 2 2 Source: Focus group discussion with Zinnov clients, Zinnov R&D council, Zinnov Location and Talent Framework
  4. 4. Companies- Market Maturity Heat map Hanoi, Lima, Guatemala City, and Chongqing are the go to “Next Frontier” locations considering cost and market maturity parameters 8 Chongqing Porto Alegre Lima Wuhan Sofia Kiev HanoiMarket Maturity Guatemala City Casablanca Tianjin Coimbatore Lviv 4.5 San Salvador Lods Colombo Managua Tuscon Khavkiv Asuncion Foshan Rabat Cluj-Napoca Montevideo Durban Boise Recife Limerick Jacksonville Florianopolis Roanoke Wichita Ankara Guayaquil, Islamabad, Nagpur, Santo Domingo, Caracas, Santa Cruz, Brasov 1 $22,000 $100,000 $220,600 Total Cost Scale: 0 is least suitable & 10 is most suitable Note: Total cost calculated for an employee with 3 – 7 years of prior work-ex in that respective domain Zinnov 3 3 Source: Zinnov location and talent modeler, Skill Analysis framework, Client interviews
  5. 5. SUMMARY - SKILLS AVAILABILITYTop 10 cities in Next frontier list has diverse capability to offer which is suitable acrossR&D, IT and Shared Services functions The area has skills available in all 3 categories Research and Development IT Services Foshan Caracas Kiev Coimbatore Santa Cruz Chongqing Florianópolis Sofia Lviv Cluj-Napoca Kharkiv Asuncion Limerick Recife Tianjin Wuhan Brasov Durban Montevideo Roanoke Guayaquil Boise Hanoi Wichita Ankara Rabat Jacksonville Tucson San Salvador Casablanca Managua Porto Alegre Lima Shared Services Guatemala CityNote: The locations mentioned in previous slide still remain as established locations 4Source: Focus group discussion with Zinnov clients, Zinnov R&D council, Zinnov Location and Talent Framework 4
  6. 6. SUMMARY – TOTAL COST COMPARISONS- R&DNext frontier cities in APJ region can provide 126% more cost benefits when compared toestablished cities in that geography Average Total Cost Differential, 2011 AMERICAS EMEA APJ Average Total Cost Average Total Cost Average Total Cost $210,200 Differential Differential Differential $155,800 19% 45% 22% $66,340 60% 63% $177,000 $127,800 126% $41,400 $145,000 $29,400 $95,600 Established Emerging Future Established Emerging Future Established Emerging Future Emergents Emergents Emergents $145,000 Future Emergents $95,600 $177,000 Emerging $29,400 $127,800 $210,200 $41,400 Established $155,800 $66,340 Americas EMEA APJNote:1. The percentage differential is based on industry median data. Actual savings for companies will vary hugely depending on numerous factors such as percentile positioning in the market, brand, type of work, talent pyramid structure, etc.2. Zinnov Total cost analysis modeler has been used to arrive at the data. All data has been gathered from historical compensation surveys, expert interviews, discussion with HR leaders, HR council event, round table, thought leadership surveys, public and confidential information sources believed to be reliable3. The model does not take into consideration any skill specific base salary inflation, growth rate & other outlier situations which will skew the base salary dataSource: Zinnov Talent Neuron Zinnov 5
  7. 7. SUMMARYNext frontier cities are viable for small to medium size operations; These cities are bestaligned to provide first movers advantage Understanding the Next Frontiers across the globe  Identify functions and teams which are best suited for next frontier city operations  Set realistic expectations with business on the advantages and challenges of the next Cost Savings frontier cities  Plan for management overheads which will be higher for the first 18 months  Next frontier cites have limited installed base of talent, it is important to invest in Access to recruitment function which can help in identifying the best of the talent available in Talent market  Next frontier locations are extremely suitable for small-medium size operations  There are few challenges companies are facing today in next frontier cities. Risk Understanding these challenges and having a strong risk mitigation plan is very essential Mitigation for successful operations  Many companies have adopted a multicity location strategy. It is important to Multi Location understand the comparative strengths of the each location and make an informed Strategy decision. 6 6Source: Interviews with globalization leaders, Talent Neuron
  8. 8. Talent Neuron PlatformData and analysis presented in this report is based on Zinnov Talent Neuron platform Complete report on “Next Frontier Cities is accessible on the Talent Neuron Platform. To request for a trial account, click here http://zinnov.com/US/demo_signup.php Talent Analysis Employee Peer Profile Trends Analysis Talent Latest Trends & Neuron Cost Related Analysis News Location University Analysis Analysis
  9. 9. Zinnov LLC4701 Patrick Henry Dr.Building 7Santa ClaraCA – 95054Phone: +1-408-716-843221, Waterway Ave, Thank YouSuite 300The WoodlandsTX – 77380Phone: +1-281-362-277369 "Prathiba Complex", 4th ACross, Koramangala Ind. Layout5th Block, KoramangalaBangalore – 560095Phone: +91-80-41127925/611, First Floor,Paras Downtown Center, info@zinnov.comGolf Course Road, Sector 53, www.zinnov.comGurgaon – 122002Phone: +91-124- 4378211/13 @zinnov Zinnov LLC ( Confidential) 8

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