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- 2. Established: 1958 Ballpark location:24 Willie Mays Plaza, San Francisco, CA Division: National League West World Series Championships: 3 Team Names and Locations: • Founded by millionaire tobacconist John B. Day and veteran amateur baseball player Jim Mutrie in 1883.! • Originally named the Gothams, the history of the Giants franchise began when they entered the National League in 1883 as the New York Giants.! • Played their home games in the Polo Grounds of Upper Manhattan, New York.! • In 1957, the Polo Grounds was outdated and the fan base had dwindled, bringing about the move to San Francisco.! • 1958- Giants played in Seals Stadium for their first two seasons until the erection of Candlestick Park was completed.! • 1960- Giants moved to Candlestick Park (a.k.a. “The ‘Stick”), known for its strong winds, cold temperatures and thick evening fog. • 2000- Giants moved to a privately financed downtown ballpark now named AT&T Park with a sensational view of the San Francisco Bay.!
- 3. From 1958-2009, theGiants made the World Series three times; 1962, 1989 and 2002, losing all three times. The unforgettable “Bay Bridge Series” of 1989 was remembered most for the earthquake which halted play for ten days. The Giants teams of the 1960s were consistent contenders in the postseason thanks to Hall-of-Famers such as: Willie Mays, Willie McCovey, Gaylord Perry, Juan Marichal and Orlando Cepeda. Although Candlestick Park’s reputation for cold swirling winds and fog provided a definite home field advantage for the Giants, that reputation also brought about the eventual need for a new ballpark. The San Francisco Giants history now includes three World Series championships in 2010, 2012 and 2014.
- 4. EXECUTIVE OFFICE President andChief Executive Officer: Larry Baer • The San Francisco Giants wouldn’t be in San Francisco if not for Larry Baer. A San Francisco native, Baer joined the San Francisco Giants organization in 1992 as the executive vice president. He and former Giants’ CEO Peter Magowan led the effort of forming an ownership group that paid $100 million to keep the franchise from moving to Florida in 1992. Baer eventually became CEO of the Giants in 2012 and has gained quite a reputation. Off the field, the Giants have steadily increased annual revenue as they have now sold out their last 327 regular season home games, extending the longest consecutive regular season home sellout streak in the National League. Forbes magazine now estimates the Giants to be worth $786 million. BASEBALL OPERATIONS Senior Vice President and General Manager: Brian Sabean • Currently the longest-tenured General Manager in MLB, was named Giants’ GM on Sept. 30, 1996.! • Before his promotion to GM, Sabean served one season as the Giants’ senior vice president, player personnel in 1995 and prior to that, three years as assistant to the general manager and vice president of scouting/player personnel.! • Sabean is known for his commitment to homegrown talent and strategic call-ups from their minor league system during crucial stretches of a season.! • In his 18 years as GM, he has seen the Giants get to the postseason seven times, including four World Series appearances and three World Series Championships.! ! !
- 5. Vice President andAssistant General Manager: Bobby Evans • Evans will be entering his 24th season in the Giants baseball operations department.! • Evans assists Senior Vice President and General Manager Brian Sabean in all Major League and amateur contract negotiations and player acquisitions through trade or free agency.! • Also responsible for overseeing waiver and rule compliance and assists in overseeing the organization’s minor league system.! • Recently, Evans assisted Brian Sabean in contract negotiations for Matt Cain, Buster Posey, Madison Bumgarner, Hunter Pence and Sergio Romo to keep the core of the team in a Giants’ uniform.! Vice President and Assistant General Manager, Scouting and International Operations: John Barr • John Barr will be entering his 32nd season as a baseball executive and his eighth season with the Giants, overseeing amateur and international scouting in 2015.! • He travels extensively across the United States and other U.S. territories to watch other players and determines whether their talents represent what is needed by the Giants’ organization. ! • He also travels to other countries to sign international free agents.! COACHING Head Coach: Bruce Bochy • MLB experience as a player for nine years, majority with the San Diego Padres as a catcher. • Managed the San Diego Padres from 1995-2006, including a World Series appearance in 1998. • Hired as San Francisco Giants manager on October 27, 2006, succeeding Felipe Alou. • Won three World Series titles in the last five years (2010, 2012, 2014). !
- 6. SALES AND MARKETING ! SeniorVice President, Business Operations: Mario Alioto • Mario Alioto has been a member of the Giants front office since 1983.! • President of Giants Marketing Group (GMG).! • Responsible for all revenue and marketing areas of Giants’ organization.! • Includes ticket sales, sponsorship and media sales, promotions, special events, ballpark entertainment, advertising and the Giants Dugout Store.! • Served as Vice President, Sales & Marketing during the final years at Candlestick Park ! • Oversaw a promotional lineup in 1999 that included the first ever bobblehead promotion, which has since become one of the most popular professional sports items on the market.! • He also oversees the relationships with the team’s TV and radio partners (KNBR, Comcast SportsNet Bay Area).! Giants Vacations! • Offers three different ticket packages for an amazing fan experience to attend Giants games on the road that include: o Four nights hotel accommodations in respective city.! o Exclusive brunch with select Giants players and team personnel.! o Tour of opposing team’s ballpark.! o Tickets to all three games in series.! o Souvenir T-shirt.!
- 7. Giants Mini-Packs • Threedifferent types of six-game ticket packages for fans who are interested: a Promotions/Special Events Combo Pack, Ring Ceremony Pack and Postseason Heroes Pack. ! As an example of what is available, the Promotions/Special Events Combo Pack includes: o Six games, all of which has either a special event or a Giants collectible for $249 per person.! COMMUNICATIONS ! Director of Social Media: Bryan Srabian • Bryan is entering his 15th season with the San Francisco Giants.! • Oversees the social and digital presence of the Giants, which includes social media strategy, managing nine different social media channels and integrating the Giants marketing and communications plan.! • Since 2010, the San Francisco Giants first World Series title, the team’s social media strategy has focused not only on engaging fans, but on bringing them closer to the game.! • National companies are renewing sponsorships with the Giants such as MillerCoors and Coca-Cola, whose 80-foot long Coke bottle slide will continue to attract fans for a minimum of seven more years.! !
- 8. GIANTS COMMUNITY FUND “TheGiants Community Fund collaborates with the San Francisco Giants by using baseball as a forum to encourage underserved youth and their families to live healthy, productive lives. The Fund supports Junior Giants leagues throughout Northern California, Nevada and Oregon and provides assistance to targeted community initiatives in the areas of Education, Health and Violence Prevention.” • In 1994, the Board of Directors decided that to make a significant impact in children’s lives, they needed to focus the majority of its resources on an effective and wide-reaching youth program. • This “Mission Statement” provided the impetuous for the creation of the Junior Giants program.! ! Junior Giants Baseball • Junior Giants is a free, non-competitive baseball program for boys and girls ages 5-18 years old.! • Gives at-risk kids a meaningful partnership with community-based organizations and serves as an alternative to crime and/or violence.! • Reaches over 21,000 children in 90 leagues across California and even into Nevada and Oregon. • Focuses on the four bases of character development: o Confidence, Integrity, Leadership and Teamwork
- 9. ! Strikeout Violence Day •The Giants Community Fund and Futures Without Violence annually have a day that honors individuals who are leaders and committed to stopping violence in communities. • On that day, the Giants hold a pre-game homeplate ceremony to recognize the work and efforts of local community leaders and organizations. Heritage Nights • An example of another promotion that emphasizes the importance of the community to the Giants is their special event heritage night games. • These special event ticket packages include a seat in one of the respective heritage sections, with cultural food and drink specials available for purchase as well. • Giants hold an Irish, Korean, Filipino, Japanese, Chinese, Portugese, Italian, Native American, Jewish, Polynesian and African American heritage night. !!!!!!!!!!! !!!!!!!!!! ! College Night • This specially priced ticket for the Bay Area college community encourages fans to bring their roommates, classmates or fraternity/sorority to the ballpark. • Encourages students to come to the ballpark wearing their school colors to enjoy a ballgame at an inexpensive price.
- 10. Major Corporate Sponsors •Virgin America! • MillerCoors! • AT&T! • Bank of America! • Coca-Cola! • Levi’s! • Yahoo! • Visa! • Chevron! Numbers • The San Francisco Giants are a big part of the community, as is evidenced by sellout crowds and tremendous support given by fans (327 consecutive home sellouts). • The Giants continue to generate revenue at a rapid pace. A breakdown of their revenue can be seen below. (a) Amount of franchise’s value associated with revenue shared among all teams. (b) Amount of franchise’s value associated with its city and market size. (c) Amount of franchise’s value associated with its ballpark. (d) Amount of franchise’s value associated with its brand. (a) (b) (c) (d)