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Social Media Monthly Report
Page 1
Social Media Monthly Report
December 2020
Social Media Monthly Report
Page 2
Contents
Section
Profile Analytics: Multi-channel
Profile Analytics: Facebook
Ads Analytics
Competitor Analytics
Page
3
4
13
15
…………………………………………………………..
…………………………………………………………..
…………………………………………………………..
…………………………………………………………..
Social Media Monthly Report
Page 3
Profile Analytics
Multi-channel
Multi-channel performance
Channel
Posts by
Profile
Total
Impressions
Organic Reach
Rate (ORR)
Community Size
on Dec 31
Total
Engagements
Engagement
Rate (ER)
Total Video
Views
Video View
Rate (VVR)
Total Link
Clicks
Click Through
Rate (CTR)
Social Status
@socialstatusio
7 23,281 7.73% 574 Page Likes 638 44.58% 145 82.06% 262 6.52%
Social Status
@socialstatusio
0 0 N/A 830 Followers 0 N/A 0 N/A N/A N/A
Social Status
@socialstatusio
6 1,213 31.54% 641 Followers 40 3.49% 21 11.23% 2 0.52%
Social Status
@socialstatusio
2 145 195.95% 37 Subscribers 15 10.42% 15 10.42% N/A N/A
Social Status
@social-status
5 216 17.65% 240 Followers 14 6.85% 0 N/A 7 2.92%
TOTAL 20 24,855 63.22% 2,322 707 16.33% 181 34.57% 271 3.32%
Guide to
Facebook Metrics
Guide to
Instagram Metrics
Guide to
Twitter Metrics
Guide to
YouTube Metrics
Guide to
LinkedIn Metrics
https://www.socialstatus.io/facebook-metrics/ https://www.socialstatus.io/instagram-metrics/ https://www.socialstatus.io/twitter-metrics/ https://www.socialstatus.io/youtube-metrics/ https://www.socialstatus.io/linkedin-metrics/
Profile Analytics
Facebook Page
Social Media Monthly Report
Page 5
Profile Analytics
Facebook Page
Social Status
@socialstatusio · Software Company
POST IMPRESSIONS
(ORGANIC + PAID)
23,281
ENGAGEMENTS
(ORGANIC + PAID)
638
PAGE LIKES ON DEC 31
574
+16K%
2
VIDEO
POSTS
5
LINK
POSTS
0
EVENT
POSTS
7
POSTS BY
PAGE
0
PHOTO
POSTS
+5 N/A +1 +4 N/A
+1K%
ENGAGEMENT
RATE (ER) ON RCS
6.52%
REACTIONS
COMMENTS
32
1
SHARES
15
Facebook Page performance
PHOTO VIEWS
0
3-SEC VIDEO VIEWS
CLICKS TO PLAY
145
11
LINK CLICKS
262
OTHER CLICKS
172
PAGE LIKES ON DEC 1
NET CHANGE IN PAGE LIKES
569
5
GROWTH RATE (GR)
0.88%
AVERAGE 28-DAY REACH
AVERAGE POST REACH
3,425
1,650
ORGANIC REACH RATE (ORR)
7.73%
ENGAGEMENT RATE (ER)
ON ENGAGEMENTS
44.58%
REACTIONS
COMMENTS
32
1
SHARES
15
REACTIONS,
COMMENTS, SHARES
48 +500%
Social Media Monthly Report
Page 6
Top 5 posts sorted by highest Engagement Rate
Profile Analytics
Facebook Page
Social Media Monthly Report
Page 7
POST IMPRESSIONS
ORGANIC REACH RATE (ORR)
Top Post by highest Reach Post Impressions monthly trend
Reach & Impressions performance
Organic Reach Rate (ORR) monthly trend
23,281
7.73%
Profile Analytics
Facebook Page
ORGANIC
PAID
385
22,896
AVERAGE 28-DAY REACH
3,425
AVERAGE POST REACH
1,650
AVERAGE POST IMPRESSIONS
3,325
+16K%
+173%
N/A
+4K%
+3K%
+1K%
Social Media Monthly Report
Page 8
Page Growth performance
PAGE LIKES ON DEC 31
NEW PAGE LIKES IN DEC
UNLIKES IN DEC
NET CHANGE IN PAGE LIKES
GROWTH RATE (GR)
PAGE LIKES ON DEC 1
Country Page Likes
on Dec 31
New Page
Likes in Dec
1. Australia 445 1 1%
2. United States 29 1 4%
3. United Kingdom 9 0
4. Brazil 8 0
5. India 7 0
6. Canada 6 0
7. Philippines 5 0
8. Netherlands 4 0
9. Spain 3 0
10. Ireland 3 0
Others countries 55 2 4%
Page Likes by Country
574
6
1
5
0.88%
569
Profile Analytics
Facebook Page
+200%
-50%
+400%
Page Likes by City
City Page Likes
on Dec 31
New Page
Likes in Dec
1. Sydney, NSW 151 0
2. Melbourne, VIC 81 0
3. Brisbane, QLD 65 4 7%
4. Wollongong, NSW 31 1 3%
5. Perth, WA 26 0
6. Adelaide, SA 15 0
7. Gold Coast, QLD 12 -1 8%
8. Newcastle, NSW 7 0
9. New York, NY 6 -1 14%
10. Hobart, TAS 5 0
Others cities 175 2 1%
Social Media Monthly Report
Page 9
Page Growth performance
Profile Analytics
Facebook Page
Audience demographics by Gender and Age
Audience demographics growth this month
Page Likes growth by day
Social Media Monthly Report
Page 10
Engagements monthly trend
Engagement Rate (ER) on Engagements monthly trend
Engagement performance
Profile Analytics
Facebook Page
ENGAGEMENTS (ORGANIC + PAID)
638
Top Post by highest Engagements
REACTIONS
COMMENTS
32
1
SHARES
15
PHOTO VIEWS
0
3-SEC VIDEO VIEWS
CLICKS TO PLAY
145
11
LINK CLICKS
263
OTHER CLICKS
171
+1K%
+433%
N/A
+650%
N/A
+326%
+1K%
+13K%
+3K%
ENGAGEMENT RATE (ER)
ON ENGAGEMENTS
44.58%
ENGAGEMENT RATE (ER)
ON REACTIONS +
COMMENTS + SHARES
6.52%
Social Media Monthly Report
Page 11
Video Views performance
Video Views (3-sec) monthly trend
3-sec Video View Rate (VVR) monthly trend
Profile Analytics
Facebook Page
VIDEO VIEWS (3-SEC)
145
ORGANIC
PAID
145
0
VIDEO VIEWS (30-SEC)
51
VIDEO VIEWS (10-SEC)
79
+326%
+326%
N/A
+295%
+628%
3-SEC VIDEO VIEW RATE (VVR)
82.06%
10-SEC VIDEO VIEW RATE (VVR)
46.41%
30-SEC VIDEO VIEW RATE (VVR)
29.59%
Top Post by highest Video Views
VIDEO VIEWS (95%)
6 +200%
95% VIDEO VIEW RATE (VVR)
3.77%
Social Media Monthly Report
Page 12
Link Clicks monthly trend
Click Through Rate (CTR) on Link Clicks monthly trend
Link Click performance
Profile Analytics
Facebook Page
TOTAL CLICKS (ORGANIC + PAID)
446 +1K%
CLICK THROUGH RATE
(CTR) ON TOTAL CLICKS
1.92%
Top Post by highest Link Clicks
LINK CLICKS
263
CLICKS TO PLAY
11
OTHER CLICKS
171
+1K%
+13K%
+3K%
CLICK THROUGH RATE
(CTR) ON LINK CLICKS
0.77%
Ads Analytics
Facebook Ads Manager
Social Media Monthly Report
Page 14
Ads Analytics
Facebook Ads
Facebook Ads performance
Social Status
Ad Account ID: 101010101010101
1
Campaign
$100.00
Total Spent
2
Ad Sets
3
Ads
11,184
Total Reach
Competitor Analytics
Facebook
Social Media Monthly Report
Page 16
Note: Engagement Rate is divided by Page Likes instead of Reach because Reach is only accessible to Page Admins.
Facebook Instagram YouTube
Posts Interactions ER Posts Interactions ER Videos Interactions ER
Delta Air Lines 9 18,874 0.06% 15 173,326 1.08% 0 0 0.00%
Singapore Airlines 9 18,434 0.05% 6 73,051 0.95% 2 286 0.19%
Virgin Australia 2 4,089 0.22% 11 12,347 0.32% 0 0 0.00%
AVERAGE 7 13,799 0.11% 11 86,241 0.78% 1 95 0.06%
AVG
Competitor Analytics
Multi-channel
Multi-channel competitor performance summary
Social Media Monthly Report
Page 17
Interactions
Engagement Rate
Note: Engagement Rate is divided by Page Likes instead of Reach because Reach is only accessible to Page Admins.
Top Competitive Posts by Engagement Rate
Facebook Interactions vs. Engagement Rate
Competitor Analytics
Multi-channel
Interactions and Engagement Rate (Facebook)
Social Media Monthly Report
Page 18
Interactions
Engagement Rate
Note: Engagement Rate is divided by Followers instead of Reach because Reach is only accessible to Profile Admins.
Top Competitive Posts by Engagement Rate
Instagram Interactions vs. Engagement Rate
Competitor Analytics
Multi-channel
Interactions and Engagement Rate (Instagram)
Social Media Monthly Report
Page 19
Interactions
Engagement Rate
Note: Engagement Rate is divided by Followers instead of Reach because Reach is only accessible to Profile Admins.
Top Competitive Posts by Engagement Rate
YouTube Interactions vs. Engagement Rate
Competitor Analytics
Multi-channel
Interactions and Engagement Rate (YouTube)
Social Media Monthly Report
Page 20
Automate this report
www.socialstatus.io

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Social+Status+-+Social+Media+Monthly+Report+Template+2021 (1).pptx

  • 1. Social Media Monthly Report Page 1 Social Media Monthly Report December 2020
  • 2. Social Media Monthly Report Page 2 Contents Section Profile Analytics: Multi-channel Profile Analytics: Facebook Ads Analytics Competitor Analytics Page 3 4 13 15 ………………………………………………………….. ………………………………………………………….. ………………………………………………………….. …………………………………………………………..
  • 3. Social Media Monthly Report Page 3 Profile Analytics Multi-channel Multi-channel performance Channel Posts by Profile Total Impressions Organic Reach Rate (ORR) Community Size on Dec 31 Total Engagements Engagement Rate (ER) Total Video Views Video View Rate (VVR) Total Link Clicks Click Through Rate (CTR) Social Status @socialstatusio 7 23,281 7.73% 574 Page Likes 638 44.58% 145 82.06% 262 6.52% Social Status @socialstatusio 0 0 N/A 830 Followers 0 N/A 0 N/A N/A N/A Social Status @socialstatusio 6 1,213 31.54% 641 Followers 40 3.49% 21 11.23% 2 0.52% Social Status @socialstatusio 2 145 195.95% 37 Subscribers 15 10.42% 15 10.42% N/A N/A Social Status @social-status 5 216 17.65% 240 Followers 14 6.85% 0 N/A 7 2.92% TOTAL 20 24,855 63.22% 2,322 707 16.33% 181 34.57% 271 3.32% Guide to Facebook Metrics Guide to Instagram Metrics Guide to Twitter Metrics Guide to YouTube Metrics Guide to LinkedIn Metrics https://www.socialstatus.io/facebook-metrics/ https://www.socialstatus.io/instagram-metrics/ https://www.socialstatus.io/twitter-metrics/ https://www.socialstatus.io/youtube-metrics/ https://www.socialstatus.io/linkedin-metrics/
  • 5. Social Media Monthly Report Page 5 Profile Analytics Facebook Page Social Status @socialstatusio · Software Company POST IMPRESSIONS (ORGANIC + PAID) 23,281 ENGAGEMENTS (ORGANIC + PAID) 638 PAGE LIKES ON DEC 31 574 +16K% 2 VIDEO POSTS 5 LINK POSTS 0 EVENT POSTS 7 POSTS BY PAGE 0 PHOTO POSTS +5 N/A +1 +4 N/A +1K% ENGAGEMENT RATE (ER) ON RCS 6.52% REACTIONS COMMENTS 32 1 SHARES 15 Facebook Page performance PHOTO VIEWS 0 3-SEC VIDEO VIEWS CLICKS TO PLAY 145 11 LINK CLICKS 262 OTHER CLICKS 172 PAGE LIKES ON DEC 1 NET CHANGE IN PAGE LIKES 569 5 GROWTH RATE (GR) 0.88% AVERAGE 28-DAY REACH AVERAGE POST REACH 3,425 1,650 ORGANIC REACH RATE (ORR) 7.73% ENGAGEMENT RATE (ER) ON ENGAGEMENTS 44.58% REACTIONS COMMENTS 32 1 SHARES 15 REACTIONS, COMMENTS, SHARES 48 +500%
  • 6. Social Media Monthly Report Page 6 Top 5 posts sorted by highest Engagement Rate Profile Analytics Facebook Page
  • 7. Social Media Monthly Report Page 7 POST IMPRESSIONS ORGANIC REACH RATE (ORR) Top Post by highest Reach Post Impressions monthly trend Reach & Impressions performance Organic Reach Rate (ORR) monthly trend 23,281 7.73% Profile Analytics Facebook Page ORGANIC PAID 385 22,896 AVERAGE 28-DAY REACH 3,425 AVERAGE POST REACH 1,650 AVERAGE POST IMPRESSIONS 3,325 +16K% +173% N/A +4K% +3K% +1K%
  • 8. Social Media Monthly Report Page 8 Page Growth performance PAGE LIKES ON DEC 31 NEW PAGE LIKES IN DEC UNLIKES IN DEC NET CHANGE IN PAGE LIKES GROWTH RATE (GR) PAGE LIKES ON DEC 1 Country Page Likes on Dec 31 New Page Likes in Dec 1. Australia 445 1 1% 2. United States 29 1 4% 3. United Kingdom 9 0 4. Brazil 8 0 5. India 7 0 6. Canada 6 0 7. Philippines 5 0 8. Netherlands 4 0 9. Spain 3 0 10. Ireland 3 0 Others countries 55 2 4% Page Likes by Country 574 6 1 5 0.88% 569 Profile Analytics Facebook Page +200% -50% +400% Page Likes by City City Page Likes on Dec 31 New Page Likes in Dec 1. Sydney, NSW 151 0 2. Melbourne, VIC 81 0 3. Brisbane, QLD 65 4 7% 4. Wollongong, NSW 31 1 3% 5. Perth, WA 26 0 6. Adelaide, SA 15 0 7. Gold Coast, QLD 12 -1 8% 8. Newcastle, NSW 7 0 9. New York, NY 6 -1 14% 10. Hobart, TAS 5 0 Others cities 175 2 1%
  • 9. Social Media Monthly Report Page 9 Page Growth performance Profile Analytics Facebook Page Audience demographics by Gender and Age Audience demographics growth this month Page Likes growth by day
  • 10. Social Media Monthly Report Page 10 Engagements monthly trend Engagement Rate (ER) on Engagements monthly trend Engagement performance Profile Analytics Facebook Page ENGAGEMENTS (ORGANIC + PAID) 638 Top Post by highest Engagements REACTIONS COMMENTS 32 1 SHARES 15 PHOTO VIEWS 0 3-SEC VIDEO VIEWS CLICKS TO PLAY 145 11 LINK CLICKS 263 OTHER CLICKS 171 +1K% +433% N/A +650% N/A +326% +1K% +13K% +3K% ENGAGEMENT RATE (ER) ON ENGAGEMENTS 44.58% ENGAGEMENT RATE (ER) ON REACTIONS + COMMENTS + SHARES 6.52%
  • 11. Social Media Monthly Report Page 11 Video Views performance Video Views (3-sec) monthly trend 3-sec Video View Rate (VVR) monthly trend Profile Analytics Facebook Page VIDEO VIEWS (3-SEC) 145 ORGANIC PAID 145 0 VIDEO VIEWS (30-SEC) 51 VIDEO VIEWS (10-SEC) 79 +326% +326% N/A +295% +628% 3-SEC VIDEO VIEW RATE (VVR) 82.06% 10-SEC VIDEO VIEW RATE (VVR) 46.41% 30-SEC VIDEO VIEW RATE (VVR) 29.59% Top Post by highest Video Views VIDEO VIEWS (95%) 6 +200% 95% VIDEO VIEW RATE (VVR) 3.77%
  • 12. Social Media Monthly Report Page 12 Link Clicks monthly trend Click Through Rate (CTR) on Link Clicks monthly trend Link Click performance Profile Analytics Facebook Page TOTAL CLICKS (ORGANIC + PAID) 446 +1K% CLICK THROUGH RATE (CTR) ON TOTAL CLICKS 1.92% Top Post by highest Link Clicks LINK CLICKS 263 CLICKS TO PLAY 11 OTHER CLICKS 171 +1K% +13K% +3K% CLICK THROUGH RATE (CTR) ON LINK CLICKS 0.77%
  • 14. Social Media Monthly Report Page 14 Ads Analytics Facebook Ads Facebook Ads performance Social Status Ad Account ID: 101010101010101 1 Campaign $100.00 Total Spent 2 Ad Sets 3 Ads 11,184 Total Reach
  • 16. Social Media Monthly Report Page 16 Note: Engagement Rate is divided by Page Likes instead of Reach because Reach is only accessible to Page Admins. Facebook Instagram YouTube Posts Interactions ER Posts Interactions ER Videos Interactions ER Delta Air Lines 9 18,874 0.06% 15 173,326 1.08% 0 0 0.00% Singapore Airlines 9 18,434 0.05% 6 73,051 0.95% 2 286 0.19% Virgin Australia 2 4,089 0.22% 11 12,347 0.32% 0 0 0.00% AVERAGE 7 13,799 0.11% 11 86,241 0.78% 1 95 0.06% AVG Competitor Analytics Multi-channel Multi-channel competitor performance summary
  • 17. Social Media Monthly Report Page 17 Interactions Engagement Rate Note: Engagement Rate is divided by Page Likes instead of Reach because Reach is only accessible to Page Admins. Top Competitive Posts by Engagement Rate Facebook Interactions vs. Engagement Rate Competitor Analytics Multi-channel Interactions and Engagement Rate (Facebook)
  • 18. Social Media Monthly Report Page 18 Interactions Engagement Rate Note: Engagement Rate is divided by Followers instead of Reach because Reach is only accessible to Profile Admins. Top Competitive Posts by Engagement Rate Instagram Interactions vs. Engagement Rate Competitor Analytics Multi-channel Interactions and Engagement Rate (Instagram)
  • 19. Social Media Monthly Report Page 19 Interactions Engagement Rate Note: Engagement Rate is divided by Followers instead of Reach because Reach is only accessible to Profile Admins. Top Competitive Posts by Engagement Rate YouTube Interactions vs. Engagement Rate Competitor Analytics Multi-channel Interactions and Engagement Rate (YouTube)
  • 20. Social Media Monthly Report Page 20 Automate this report www.socialstatus.io