The document summarizes a study on the most well-known and valued social media brands in Canada. It finds through a survey of 83 students that Facebook, Instagram and Snapchat are the top three platforms based on most use, time spent viewing content, and positive sentiment. Facebook is used most overall, while Instagram and Snapchat see more frequent posting. The study provides recommendations for brands to focus social media efforts on engaging platforms like Facebook, Instagram and Snapchat, while noting opportunities in data mining through Snapchat.