Social interaction with environment

1. Social Environment
Sjafri Sairin
2014

2. Human Beings
 Homo Sapiens
 Homo Socius
 Homo Symbolicus
 Homo Economicus
 Homo Ludens

3. Environment
 Natural Environment
 Social Environment
 Created Environment

4. Social Environment
 Interaction between people and their
Social environment:
1. Social Contact
2. Interaction: symbolic, direct - indirect
3. Diffusion, acculturation
3. Integration: Social Capital: norm, trust
and net-working
4. Competition
5. Conflict

5. Possible Bases for Social
Identity
1.Share historical experiences or myths
2.Religious belief
3.Language
4.Ethnicity
5.Region of residence
7.Castelike systems
8.Customary occupations

6. The Main Picture of Indonesia
 Consist of 17.000 islands: 5 big islands
 Sumatra, Kalimantan, Sulawesi, Jawa
and West Papua
 Number of population: 235.000.000
 60% of population live in Java. Java is
only 1/7 of the total Indonesian islands.
(Uneven Distribution of Population)

7. Population Policy
 Transmigration (kolonisatie), From Java to
Lampung, 1905
 Recruited Plantation Laborer- from Java to
East Sumatra, Suriname and New
Caledonia, 1870
 Family Planning, 1970

8. Social Structure of Indonesian
Society
 Tribal Society
 Agricultural Society
 Industrial Society
 Cyber Society)

9. Development of the Civilization of Indonesia
ITEM Tribal Agriculture Industrial Global
Mean Of Production Nature (Stone) Nature (land) Capital (Money) Information
Technology Very Simple Simple Big Technology Electronic
Information Sphere Oral and Non Verbal
Traditions
 Traditional
 Oral Traditional
 Local
 Saving &
Maintaining
Information
 Mass Media
 Written Tradition
 National
 Multiplying
Information
 Computer
 Program Language
 Global
 Saving, Producing
& Informing
Social Sphere  Band (small group)
 Socialization in
Nuclear Family
 Extended Family
 Socialization in
“Extended Family”
 Nuclear Family
 Socialization in
“Nuclear Family and
Secondary Family”
 Electronic
 Socialization in
“Extended Family”
Mental Sphere  “Most Present”
 “Intuition”
 Past
 Non-Rationality
 Spiritual Magism
 Present
 Rationality
 Materialism
 Future
 Suprareligiosity
 “Mysticism”
Social Solidarity Small Group
Solidarity
 Mechanic Solidarity
 Mutual-help in
Group
 Organic Solidarity
 Individuality
 Global Solidarity
 Post Individuality
Mode of Life Survival Subsistence Prestige Enjoyment

10. Indonesia: Plural and Multicultural
Society
 Plural in Ethnicity: around 500 ethnic
groups.
 Plural in Social life: Rural, Urban and Semi
Urban
 Plural in Culture:
*Kinship system, languages, political
orientations, economic activities etc.

11. Some characteristics of Plural and
Multicultural Society
 Consist of various social groups based on
ethnicity and interest
 Segmented social structure
 Dominated by majority groups
 Involve in many forms of competition and social
conflicts
 Relatively difficult to create social consensus
 Social integration is forced by those who hold
the power.

13. Indonesia: Transitional Society
Modern
Society
Traditional
Agriculture
Modern
Industry
Need for Display
Low Self Confidence
Criminality
Traditional
(primordial)
Society
Cultural Value Orientation
Liminality
Materialisism
NRABAS-(trespassing)
Hedonism
TEGEL (heartless)
GLOBALIZATION
Find a New Job

14. Impact of Globalisation
 Declining of state border
 Homogenization of popular culture:
“McDonaldization”, hybridization of culture
 Strengthening of Universal Ethic
• Human rights
• Democratization
• Environment
 Economic Capitalism
• Standardization of products
• Intellectual property rights
• Consumer rights

15. Objectives Condition
 Socio-cultural Crisis
• Intolerance of differences
• Reinvention and revitalization of regionalism
• Lost of mutual trust
• Social and political disorder
 Crisis of value and cultural value orientation
• Hedonism
• Consumerism-materialism
• Egoism
• liminality

16. Closing
 Social environment influences business activity
and vise versa
 The successful of business development is
closely related to the policy taken in facing of
social environment
 Since management is the arts to influence public
socio-cultural behavior, it is important to take
some considerations about the dynamic of social
environment around the site of business
activities.
 Changing is one of characteristic of social life

17. The Phenomenon of Power
Power tends to corrupt
Absolute power tends to corrupts absolutely
(lord Acton)
Terima kasih

18. Terima Kasih