In today’s increasingly mobile/digital/social world, creating and implementing a comprehensive social recruiting strategy isn’t just “the next big thing”—it’s essential to your organization’s success in sourcing and securing top talent. So how do you effectively assess resources, define goals, apply new technologies and evaluate metrics & results? In this webinar, Jenny DeVaughn, Central Region Director, Social Strategy, discussed best practices for integrating tactical social media recruiting tools into your employer branding and recruiting strategy—complete with case studies that highlight the framework and processes that lead to success.

1. Social Integration Jenny DeVaughn Director, Social Strategy Bernard HODES Group [email_address] Twitter: @JennyDeVaughn #HODES

4. 5,741 population in my hometown 20,230 1 st Level Connections on LinkedIn Relationship Currency

5. Global Fortune 100

6. More people have a mobile phone than an internet- connected computer

7. 300K+ new users daily 70 million+ ~50% outside U.S. 50% of active users log on daily for 55 minutes

8. 113+ million users worldwide 24 hours of video uploaded each minute 500K+ users with 15.5+ million checkins

11. 80% of internet sessions start at search - ‘Buying’ decisions made through online research: read reviews, get opinions. 120 mil Job-related Google searches/mo Content posted on social media is indexed and discoverable by candidates  highly influential

15. Linkedin Careers Tab & Groups Facebook Page & Apps Review Sites & Forums Strategy Twitter Careers Profile YouTube & Flickr Channel Careers Blog Mobile Strategy SEO/SMO Strategy Admin/ Sourcing Training Sharing / RSS Feeds Careers Site Social Integration

16. Content Strategy

17. Social Career Website

18. Portable Networks

19. One-on-One Conversation

20. Location, location, location

21. In Case of an Emergency

22. SEO Influence

23. Listening & Assessment Strategy: Elements, Ambassadors, Content & Assets Goals & ROI Participation & Integration Monitoring & Optimization Guidelines & Training

24. Awareness Attention: # of fans, followers, readers, visitors, viewers, members, installs Engagement Action: # of “likes”, comments, posts, discussion threads, re-tweets, @replies, searches, app usage, social connect Conversions Return: # of “apply attempts”, newsletter sign-ups, job alerts, event RSVPs, hires, RSS subscriptions, referrals

25. Client Case Study UnitedHealth Group

26. Evaluate Obstacles

27. Discuss Game Plan

29. Effects on Employer Brand Social platform participation has dramatically increased total positive sentiment Initially measured in Online Reputation Audit