Mobile2win & Altruist are the top providers of voice chat services in India, with over 14 million registered users across most major carriers. Their Friends Chat service on Airtel alone has nearly 5 million users generating around 9 lakh minutes of voice chat daily. The document proposes running a branded marketing campaign within the Friends Chat service on Airtel to leverage the large audience and voice/SMS capabilities.

1. Mobile2win & Altruist’s Presents

2. Social Networking on Voice Reaching out to Target Audience through Social Networking Platform on Voice across Operators

3. What is Voice Chat ? Voice Chat is a full bodied, well researched, complete user interface for subscribers to talk/ chat over Voice anonymously (sharing only their virtual identities that are created by them and never giving out the mobile numbers). The intuitive, dynamic menu makes Voice Chat an exhilarating experience for consumer. Mobile2win & Altruist Technology are No.1 Voice Chat service provider having 14 million registered users, spread across all operators like Airtel, Idea, Reliance, Tata, Aircel, MTNL except Vodafone where integration is still on. We expect it to reach 20 million registered users by end of this year. To use Voice chat dial in following code through your mobile: Airtel : 543216 Reliance : 121900 Tata indicom : 56694 Idea : 56694 Tata Docomo : 543216 Aircel : 57000 MTNL : 56694

4. We Recommend To start with, we can run this activity targeting any one operator, preferably Airtel. On Airtel we run this service by the name of “Friends Chat”. Friends Chat has close to 5 million registered users, with male female ratio of 70:30. Roughly around 9 lakhs minutes of voice consumed on daily basis. Close to around 8 million sms is pushed, both to active and passive users. Profiled database in terms of Gender and Circles. Data can be further profiled in terms of Age, Zodiac sign, Hobbies, Education and more.

5. Call flow of “Friends Chat” on Airtel User dials 543216 –Airtel Friends Chat IVR and registers to the service and is provided with a unique Chat ID which is sent as an SMS. Creates his profile by answering questions on gender & age & other questions.. User then records a short prompt on himself/ herself for others to hear and chose from. User is directed to Chat room where he chooses a profile from a profile pool. User chats with the desired profile. Once call ends, both the users are sent an SMS. Subscriber completes his profile by answering few questions like age, gender , Hobbies, Chat Interest CLI Displays A Party’s Chat ID maintaining privacy of profile Registration On Voice Chat User directed to Chat Room. Browses Voice Chat User Profiles Selects a profile to chat with . Voice Chat System calls to selected party Call connected to selected profile Profile Pool New user calls on 543216. To IVR User records his Profile, submit Gender & ID is created

6. Opportunities for Brands Advertising opportunities for Brands on Airtel Friends Chat Brand can power the entire Friends Chat activity for 2 weeks which is widely spread across Voice & SMS platform Brand will be directly associated with their TG. Push messages going to chat consumers can have the brand message integrated in it. 9 lakhs minutes of voice consumed on daily basis. All the outgoing calls will have brand message integrated in it. Nearly 8 million SMS are pushed to the Chat users everyday! Brand message on Calls Going out – can be done on OBD’s as well as on Patching Calls ( patching calls is where one chat user is connected to the other user)

7. Why M2W? Mobile2Win has been profiled as one of the Top 10 mobile agencies in the world! http://www.mobithinking.com/mobile-agencies-guide http://www.mobithinking.com/mobile-agencies-guide/mobile2win Executed Mobile Marketing campaigns for more than 200 brands in India & China. Worked with brands like HUL, sPepsi, Dominos, Bajaj Allianz , Lufthansa, CRY, Godrej, Mahindra Scorpio, SONY, Castrol, Nestle ,Wrigley's etc

8. Popular WAP sites created by M2W UB Group Bingo Cartoon Network Pepsi

9. Games By M2W

10. Applications created by M2W Singapore tourism Mahindra Scorpio Hiranandani Constructions

11. Thank You