Second part of a five part series of presentations introducing businesses, in particular entrpreneurs and owner managers, to networking online using Twitter, Facebook and LinkedIn.

1. Social Media in BusinessGetting Started on Facebook

2. FACEBOOK

3. www.Facebook.com

4. Registering

5. Security

6. Welcome...

7. Find Friends

8. Build your Profile (1)

9. Build your Profile (2)

10. Profile Pictures (1)

11. Profile Pictures (2)

12. Profile Pictures (3)

13. Account Confirmation

14. Editing your Profile (1)

15. Editing your Profile (2)

17. Status updates are visible

18. Like functions are active

19. Groups “behave” like groups!!

20. No status updates

21. Discussion and “wall” based

23. Creating a Group

24. Create Group Details

25. Customising a Group

26. Building Group Membership

27. Building Group Content

30. Creating a Business Page

31. Selecting the Right Option

32. Creating your Page

33. Selecting Page Type & Name

34. Editing your Page

35. Finding your Page (1)

36. Finding your Page (2)

37. Finding your Page (3)

38. Maintaining your Page

41. Facebook marketing requires communicating, not advertising

42. Jeep treats facebook like another channel

43. Misses a chance to create a unique community

44. Victoria’s Secret also looks like an ad…

45. …..But the community is highly engaged

46. A little bit closer to home...

47. A little bit closer to home...

48. Recommendations Facebook marketing is about communicating, not advertising – so act appropriately Be a part of the Facebook experience More like content than advertising Tap into the reasons why friends share – it’s funny, it’s entertaining, it’s informative Facebook is SOCIAL first and NETWORKING second – keep the mindset.