This document discusses using social networks like LinkedIn and Facebook for marketing purposes. It recommends using LinkedIn to learn from others in your industry through their profiles, company pages, and groups. For Facebook, it suggests researching industry pages, developing a strategy for your own page, creating your page presence, and growing your fan base. The document also provides a link to learn more about social media marketing plans.
The CBB "ultimate healthy hydration" was finally decided upon. Our research indicated that the consumer market knew that hydration was important to have in an enhanced beverage, but is unsure of exactly how hydration works. We were going to be the functional beverage that could showcase and prove to hydrate better than tap water (a substantiated claim by researchers are OSU).
Core brand benefit brainstorming presentation from 2012. The startup changed often and quickly based on consumer responses and the very crowded beverage market. We had to find an available CBB quickly in order to stand out in the crowd.
The enhancement of Oxygen was not an option because the company didn't have a benefit of that attribute substantiated at that point.
White paper written by Kulin Marketing on the telehealth and mhealth space that is filled with startups.
Contact us at info@kulinmareting.com to purchase a printed version of this white paper.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
The CBB "ultimate healthy hydration" was finally decided upon. Our research indicated that the consumer market knew that hydration was important to have in an enhanced beverage, but is unsure of exactly how hydration works. We were going to be the functional beverage that could showcase and prove to hydrate better than tap water (a substantiated claim by researchers are OSU).
Core brand benefit brainstorming presentation from 2012. The startup changed often and quickly based on consumer responses and the very crowded beverage market. We had to find an available CBB quickly in order to stand out in the crowd.
The enhancement of Oxygen was not an option because the company didn't have a benefit of that attribute substantiated at that point.
White paper written by Kulin Marketing on the telehealth and mhealth space that is filled with startups.
Contact us at info@kulinmareting.com to purchase a printed version of this white paper.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Enhancing Performance with Globus and the Science DMZGlobus
ESnet has led the way in helping national facilities—and many other institutions in the research community—configure Science DMZs and troubleshoot network issues to maximize data transfer performance. In this talk we will present a summary of approaches and tips for getting the most out of your network infrastructure using Globus Connect Server.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
10. Learn more about
social media and
strategic social media
plans at
www.KulinMarketing.com
Editor's Notes
As the article, “Swimming Through the Social Network Pool” by Adam Warren explains, Linkedin is a website platform where people can create a personal professional profile, connect with other professional profiles, and be updated when a contacts profile changes. Individuals can choose to secure their profiles, or parts of their profiles, that only allows their contacts to see their professional information. The layout of each profile is very similar in design, however individuals can choose to add information in the available fields, or not. For example, I viewed two individual profiles in Linkedin; Megan Kilkeny and Diane Gage-Lofgren, and found multiple differences between their Linkedin profiles. The first profile that I observed was a personal professional contact of mine, Megan Kilkenny the Sr. MarComm Director for the Leukemia and Lymphoma Society (LLS). Megan has chosen not to fully take advantage of the LinkedIn fields. Such as not including a profile picture, or detailed descriptions about her professional experiences. By doing so, viewers of her profile are not fully informed on her professional accomplishments or appearance. For example, the second profile that I viewed was a Sr. VP of marketing for Kaiser Permanente, Diane Gage-Lofgren. Diane has included a professional picture of herself, which allows viewers to gain more insight to her professional demeanor and personality. Additionally, Diane has written detailed descriptions about each of her work experiences, enabling her audience to better understand her position, expertise, and achievements in the specific field of non-profit health care. It is interesting to note, that the detail the description of her own professional experiences also offers information on the specific brand that she is representing as a marketer. Not only does Diane mention the Kaiser brand numerous times in this section, she also portrays the organizations innovativeness through description of her own accomplishments in relation to the brand. Therefore, I would recommend that Megan take better advantage of this free space, to not only build her own brand equity, but also boost her brand’s image within her professional experience write up section, but her brands as well. Also, since having more links to a webpage across the internet increases that WebPages PageRank, Megan could also help to strengthen her organizations search engine optimization by adding a link to her company’s website (Thurow, 2006).
However, if the staff members of companies do not take full advantage of the branding opportunities within Linkedin, their companies certainly can. Linkedin has created a space where companies can brand themselves, and inform audiences about their products, services, and organization. By looking at the company profiles of each of my contacts, I found little difference in the way each brand has chosen to include certain specific information. Each company has information added to each of the categories that Linkedin makes available, such as brand name, description, logo, examples of current employees, related companies and key statistics. However, there are a couple of differences to note: First, LLS has utilized the “Specialties” space in their LinkedIn page. This allows the company to inform viewers what specific industry, category and segment their brand resides in (or for non-profits, it allows them to specify the cause they represent), in a short and easy to quickly read fashion for the audience. It also enables greater optimization for that specific brand, as this area is a hyperlink to the Linkedin search engine. This ensures that the LLS company page will show on a results page if someone uses the keywords, or related keywords, “fighting blood cancers”, during a Linkedin search (when tested, LLS is ranked #1 in the search results list). The Kaiser Permanente LinkedIn page does not take advantage of this additionally optimization tactic, which could affect their ranking during user searchers. I would recommend that Kaiser Permanente research the most popular keyword phrase for their brand (the keyword phrase that Kaiser Permanente most wants to be ranked first when users search by) and add that phrase to the “specialties” section of their LinkedIn company page. The second difference that I notice between these to company pages, was the neglected opportunity by LLS to promote their sub-brands. LLS is a parent brand organization of multiple sub-brands, such as Team in Training, Light the Night, and Man & Woman of the Year. In the “related companies” section of their Linkedin profile, they could have increased exposure of these sub-brands.
Another way that individuals and companies can utilize Linkedin to build their brand equity, connect with others, and engage in conversations that interest them, are through groups. Groups can be created by brands, or individuals, and are similar in function. They are related to a specific topic of interest, and are joined by members (individuals who have LinkedIn profiles) who are interested in the specific topic. Membership allows people to connect with others who share a common interest, and engage with them. By analyzing the LLS group and Kaiser Permanente group, it is obvious that the organizations are utilizing this LinkedIn space for very different reasons. The LLS group (which has ~1,700 members) is open membership to any individual interested in joining a group that is related to blood cancer. This allows LLS to engage with different types of people and audience, such as employees, affiliates, and also their target market. It becomes a space where people who are directly involved with the brand can build relationships with those who are not, which enables discussions to be extended beyond the internal organization. Furthermore, as their discussions are predominantly related to various campaigns, this space enables the staff to promote call to actions in attempt to acquire and activate group members who may not be currently, or recently, active in their brand or sub-brands. The Kaiser Permanent group profile, not taken advantage of this direct marketing opportunity. Instead their group profile is a space where only employees can connect and engage with each other. Thus, neglecting the potentially large audience of individuals who are interested in learning more about, engaging with, and building a closer relationship with, the Kaisers brand.
Since I am not personally an employee of Kaiser Permanente, I choose to join the LLS group. Once a member, I am able to engage with others by either responding to discussion threads that have already been created, or personally creating an original discussion. By doing so, I am able to show other members that I am not only interested in, but also knowledgeable about, our similar topic. The content that I add to a post, or originated discussion, can add value to other members in the form of useful information. By doing so, it is possible that my own professional brand image strengthens among this audience of similar interests people. In turn, my content/comments could spark a post by another member, and begin a communication dialogue. It is very possible that these dialogues could then result in the building of a relationship based on similar opinion, and professional interests. It is these relationships that groups members can then turn into personal professional network connections on Linkedin or offline. I posted comments on two discussions that were started by an LLS employee. My first post displayed excitement for a cause-marketing campaign which the employee was promoting to the group. Since I am using LinkedIn to promote my professional value proposition to potential future employees or consulting clients, I used the space to add content that would allow the LLS employee to notice that I am an experienced and knowledgeable marketer. This initial post was a way to introduce myself to the discussion, discussion creator, and group. Then, in my second post to a discussion in the same group, I further portrayed my marketing knowledge through the content that I added to the post. However, I took the opportunity to disclosed my relationship with the organization (I was once a marketing intern at LLS), as well as post a link to my website. I believe that my discloser will add credibility to my posts and comments, which increase the chance that the discussion creator, or other group members reading the thread, will follow the link to my website where they can learn about my professional value in greater detail.
Facebook “pages” enable companies to create a profile for their brand, in the social networking site Facebook. To research pages of brands in my target industry (non-profit health organizations), I used the facebook search engine tool bar and the keyword “cancer”. I used this keyword because it is a common keyword associated with a large majority of non-profit health organizations. My search resulted in 114,000 facebook profiles (individual profiles, groups and pages combined). The functionality of facebook search allowed me to narrow down the 114,000 to only facebook pages, and specifically pages that were classified as non-profits. My results list was then shorter, but was still over 500 profiles. Actually, by investigating many of the page’s information tabs, I found a large majority results on my search list were owned by individuals (or rather constituents of a particular non-profit or cause), instead of legitimate organizations. I was able to finally narrow down on two facebook pages that are legitimate non-profit health organizations, by following the links in their info tabs to their home websites. The two organizations are: The Pancreatic Cancer Action Network (PCAN) at http://www.facebook.com/JointheFight?ref=search&sid=100000524295374.2887383057..1 The Skin Cancer Foundation (SCF) at http://www.facebook.com/skincancerfoundation?ref=search&sid=100000524295374.3263668161..1
I have implemented facebook page tactics to reach my strategic objectives of portraying my expertise in marketing to, growing brand awareness among, and encouraging engagement with, my target audience. To start, I have opened my page’s security settings so that all facebook members can access, and fully view, my page (not only my fans of my page). Doing so enables my brand to grow among potential fans, who can view my page easily. When interested individuals do find and view my page, I have designated them to land on my notes, which includes a up to date stream of my blog posts, with space to leave comments, and an RSS subscription link. Since this page both portrays originally created content (my blog content) and enables engagement (the comment boxes), it is a fitting landing page that can help me achieve my strategic objectives. Additionally, my page includes a completed info tab that introduces my professional interests, some personality, and offers instructions/links which fans can follow to confirm the creditability of my personal brand, see examples of my marketing experiences, and learn more about my professional personality. Furthermore, I have chosen to utilize the available toolbar space, and the ability to integrate applications, to add additional tabs. Besides my wall, info, and notes tabs, I have added the tab called “slideshare” which is an application that syncs my facebook page with my slideshare portfolio. I believe that this is a critical application for my facebook page to include, as it enables my audience to view actual examples of my past work (and intern, the potential work that I could do for them in the future) without leaving my facebook page. By designating this application as a tab in my public tab toolbar, I am increasing the chances that fans will click and explore my portfolio.
I am interested in using facebook to promote my personal professional brand to future potential employers and/or consulting clients. Therefore, I have created a facebook page. It is important that the title of my facebook page matches my website url and name. This is important from a search, as well as branding perceptive. Similar titles will enable my audience to find my facebook page easily, while also confirming that my page is a part of the “Elizabeth Kulin Marketing” portfolio/brand. Additionally, I have added a image that includes my brand logo, tagline, and a picture that is also on the homepage of my website. Doing so adds credibility that this page is owned by me, while also adding color, tone, and an astatically pleasing feel to the page. These tactics, as well as additional ones, were implemented from a strategic objective of using a facebook page to increase help my brand’s awareness and create an additional space for my target audience to engage with me.
An additional tactic that I have implemented into my facebook page is the integration with my blog entries and twitter feeds. I used an application designed by my blog platform (posterous.com) to allow automatic posts of new blog entries to my facebook notes tab (and public wall). Additionally, I have also synced my twitter account, using a twitter application, to my facebook page wall. There are a number of applications that allow user to do this. However, it was important to me that I choose one that allowed me to have the most control over which specific status updates fed to each specific online space (twitter and facebook page). As my facebook audience grows I might decide to use these two spaces for different audiences and/or objectives, and at times certain status updates may become appropriate for only twitter, only facebook, or both. Therefore, I choose the app “Selective twitter Status”, which only shows my tweets on my facebook page status (wall) if I designate them to, by adding a #fb to the end of each tweet that I post. Syndicating my blog entries and twitter feeds with my facebook page will also ensure that my page is continuously fresh, has up to date content related to my strategic objectives, is maintained on a manageable fashion.