Traffic seems to be the main reason that motivates businesses to create social media platforms. Driving your customers to your website is important because it is the center of all your marketing efforts. Questions are answered and relationships are strengthened on your website. Acquiring a large followership on social media is only one part of your target. The other harder aspect is converting those followers into paying customers. Say you pump out quality blog posts regularly, send out newsletters or are advertising your latest product on social media. Your message is reaching your audience but for some reason, nobody seems to be clicking. That is to say that you embed a link to your blog, website or online store in an email or tweet but no one clicks them.