The Puerto Rico Destination Marketing Organization (DMO) seeks proposals from agencies to develop a social media strategy to promote Puerto Rico as a travel destination. Research found arts/culture, food, and nature are strong draws but Hurricane Maria negatively impacted perceptions. The DMO's social media presence includes over 1 million followers across platforms. The selected agency will build a comprehensive strategy, provide paid social recommendations, support in-house content, and propose ways to increase traffic to Discover Puerto Rico's website and assist with international and meetings industry social media. Proposals are due by October 12th and the agency will be selected by November 2nd.
Seeking a Contractor with experience and expertise in communications planning, media relations, development and dissemination of information for publications, and evaluation of communications efforts? Missy Blankenship, Sales and Marketing
BA490 - Course Project - Proposal for Expansion Opportunity Overse.docxrock73
BA490 - Course Project - Proposal for Expansion Opportunity Oversee
Course Overview
Business Policy and Strategy is the capstone course for business administration majors. This advanced course is designed to provide students with a general management perspective of the total business enterprise. Students learn new strategy formulation, implementation, and evaluation concepts and techniques. Students use this new knowledge, coupled with knowledge acquired from other courses, to chart the future direction of different types of organizations. The course builds on previous courses in diverse functional areas to offer insights and analytical tools which a general manager needs to plan and implement successful business policies and strategies. The course emphasizes the practical application of business theory to business problems.
Project Introduction
Purpose
You will select a company and then identify and analyze a strategy for its growth into an overseas market.
Course Objectives
· Discuss the nature of strategy formulation, implementation, and evaluation activities.
· Describe the nature and role of vision and mission statements in strategic management.
· Discuss ten major external forces that affect organizations: economic, social, cultural, demographic, environmental, political, governmental, legal, technological, and competitive.
· Discuss the importance of gathering competitive intelligence.
· Explain how to determine and prioritize a firm’s internal strengths and weaknesses.
· Explain how to develop a SWOT Matrix, SPACE Matrix, BCG Matrix, IE Matrix, and QSPM.
· Identify important behavioral, political, ethical, and social responsibility considerations in strategy analysis and choice.
· Explain market segmentation and product positioning as strategy implementation tools.
· Discuss the nature and role of research and development in strategy implementation.
· Explain how computer information systems can determine the success of strategy implementation efforts.
Project Logistics
There are four parts to the final course project. The first part of the project is the initial proposal, which will be submitted to the instructor for approval. The second part is research on opportunities and cultural challenges in the country you choose for your company’s expansion. Next, you will conduct a strategic audit on various areas. Finally, you will put it all together into a written analysis of your proposed strategic plan. A final presentation of the proposed plan will be the culmination of the project.
Deliverables
· Project Part 1: Project Proposal (requires instructor approval)
Assigned: Week 2
· Project Part 2: Cultural Exchange and Marketing Strategy
Assigned: Week 4
· Project Part 3: Strategic Audit
Assigned: Week 6
· Project Part 4: Final Proposal and Presentation
Assigned: Week 8
Project Part 1: Project Proposal
Assignment Requirements:
There are four parts to the final course project. The first part of the project is the initial proposa ...
Communications advice for partners
There are strong links between successful projects in results and outcomes, and how well communicated they are. Communications should be planned part of the project and the potential success is to a large extent determined at planning stages
Seeking a Contractor with experience and expertise in communications planning, media relations, development and dissemination of information for publications, and evaluation of communications efforts? Missy Blankenship, Sales and Marketing
BA490 - Course Project - Proposal for Expansion Opportunity Overse.docxrock73
BA490 - Course Project - Proposal for Expansion Opportunity Oversee
Course Overview
Business Policy and Strategy is the capstone course for business administration majors. This advanced course is designed to provide students with a general management perspective of the total business enterprise. Students learn new strategy formulation, implementation, and evaluation concepts and techniques. Students use this new knowledge, coupled with knowledge acquired from other courses, to chart the future direction of different types of organizations. The course builds on previous courses in diverse functional areas to offer insights and analytical tools which a general manager needs to plan and implement successful business policies and strategies. The course emphasizes the practical application of business theory to business problems.
Project Introduction
Purpose
You will select a company and then identify and analyze a strategy for its growth into an overseas market.
Course Objectives
· Discuss the nature of strategy formulation, implementation, and evaluation activities.
· Describe the nature and role of vision and mission statements in strategic management.
· Discuss ten major external forces that affect organizations: economic, social, cultural, demographic, environmental, political, governmental, legal, technological, and competitive.
· Discuss the importance of gathering competitive intelligence.
· Explain how to determine and prioritize a firm’s internal strengths and weaknesses.
· Explain how to develop a SWOT Matrix, SPACE Matrix, BCG Matrix, IE Matrix, and QSPM.
· Identify important behavioral, political, ethical, and social responsibility considerations in strategy analysis and choice.
· Explain market segmentation and product positioning as strategy implementation tools.
· Discuss the nature and role of research and development in strategy implementation.
· Explain how computer information systems can determine the success of strategy implementation efforts.
Project Logistics
There are four parts to the final course project. The first part of the project is the initial proposal, which will be submitted to the instructor for approval. The second part is research on opportunities and cultural challenges in the country you choose for your company’s expansion. Next, you will conduct a strategic audit on various areas. Finally, you will put it all together into a written analysis of your proposed strategic plan. A final presentation of the proposed plan will be the culmination of the project.
Deliverables
· Project Part 1: Project Proposal (requires instructor approval)
Assigned: Week 2
· Project Part 2: Cultural Exchange and Marketing Strategy
Assigned: Week 4
· Project Part 3: Strategic Audit
Assigned: Week 6
· Project Part 4: Final Proposal and Presentation
Assigned: Week 8
Project Part 1: Project Proposal
Assignment Requirements:
There are four parts to the final course project. The first part of the project is the initial proposa ...
Communications advice for partners
There are strong links between successful projects in results and outcomes, and how well communicated they are. Communications should be planned part of the project and the potential success is to a large extent determined at planning stages
The Marketing Plan 3.0 explains how to craft a Marketing Plan step by step to develop a Marketing 3.0 system. It explains the strategy formulation methods and provides guidance on the appropriate strategies and tactics to successfully develop Marketing 3.0 in a destination.
Philanthropic Communications Case Study: Open Road Alliance 2017Natalia Ditto
Ditto's analysis of the unique challenges facing the philanthropic and nonprofit sector and how to run a successful public relations campaign for impactful results that support company business goals and build brand equity.
Case Study: Philanthropic and Nonprofit CommunicationsDitto
Ditto's analysis of the unique challenges facing the philanthropic and nonprofit sector and how to run a successful public relations campaign for impactful results that support company business goals and build brand equity.
Social Media and Content Marketing Strategy - An IntroductionThomas Webster
An introduction to Content Marketing Strategy and Social Media, the things that you need to take into account and some basic process steps to help you get started.
This book is an in-depth media plan a group of students and I created for our Media Planning class junior year. After extensive research, we target an audience and strategically decide what media spots to buy.
1. Marketing ObjectivesOverviewHaving a date and venue sec.docxjackiewalcutt
1. Marketing Objectives
Overview
Having a date and venue secured, Identify Sponsors and beginning publicity and marketing campaigns reviewing Venue and date options in order Begin budget setup and understanding the expense process as well as Checking the ticketing page to ensure accuracy and functionality are the activities that are yet to be handled. For people to attend the event we need to get them excited enough about it so as to attract them out into the venue. This is to be done by providing event content that is exciting enough and simply should not be missed. Given the complexity of the event, it is impossible to do everything one’s self and we have the right sort of people available with the right sort of skills, therefore delegating the implementation of the various aspects of the event to will be effective.
Positioning
In the soccer world, the content of a soccer event may well be a base that has been covered before to a certain extent. But if, in the process of this event’s management, we opted to think outside the square, apply maximum creativity and present the content in a way no one has seen before such that the attendees will be talking about this event for weeks afterwards. We will concentrate on creativity and unique focus so as to help make the impact needed. This will be done through creative designs, event styling, and the application of project management skills and practices as well as face-to-face marketing. Another important factor to keep in mind is our timeline. The goal is to put together a successful tournament with thousands of people. This will need time to successfully organize the. One of the things the event patrons will be looking forward to is good food. The venue provides catering of a sufficiently high standard and the style of food and presentation will perfectly suit the mood of the event. Risk management and insurance are especially important in running soccer events and the event space is covered under the general SW Insurance Policy. The policy does not cover the serving of alcohol or aggressive activities with many activities going on simultaneously; there are many details to be checked. Major areas to consider and plan for include: size of space or building used, utility support needed, setup of tables and chairs. Tents, portable toilets, parking, signage, coordination, cleanup, emergency plans. Transportation and public services such as police and fire departments. Promoting such kind of an event requires creative thinking balanced with practicality. The primary objective is to publicize the event, but secondary objectives have also been considered and include the following be.
Main objective is to entertain
We will Build a base support from a specific audience i.e. soccer fans
Facilitate good community relations?
All the available media in including marquees, school newsletters, church announcements, and cable and commercial stations will be deployed to attract the most number of atten ...
The Raman–Charpak Fellowship program is in honour of two Nobel Laureates in Physics, Prof C.V. Raman, Indian Nobel Laureate (1930) and Prof Georges Charpak, French Nobel Laureate (1992).
The Fellowship was launched during the State visit of the President of France to India during in February, 2013. The aim is to facilitate the exchange of doctoral students between the two countries, in order to broaden the scope and depth of future engagements in Science, Technology and Innovation.
The Raman-Charpak Fellowship is the only Indo-French bilateral Fellowship programme jointly funded by the Department of Science and Technology (DST), Government of India and the French Institute in India (IFI), French Embassy in India, Ministry for Europe and Foreign Affairs, Government of France.
GCRF Demonstrate Impact Competition Briefing Round 2: How to Increase Impact ...KTN
Through the Global Challenges Research Fund (GCRF), Innovate UK will invest up to £9.3 million in innovation projects.
The Global Challenges Research Fund (GCRF) will invest up to £9.3 million in demonstration-stage projects. The projects must have the potential to transform lives in developing countries, through market-creating innovation. We will support projects that address one of ten global societal challenges recognised in the UN Sustainable Development Goals (SDGs) through the development of innovative processes, products and services. These projects should lead to the deployment of those innovations within developing countries.
Find out more: https://ktn-uk.co.uk/news/webcast-gcrf-demonstrate-impact-competition-briefing-round-2-how-to-increase-impact-through-innovation-in-developing-countries
GCRF Demonstrate Impact Competition Briefing Round 2: How to Increase Impact ...KTN
Through the Global Challenges Research Fund (GCRF), Innovate UK will invest up to £9.3 million in innovation projects.
The Global Challenges Research Fund (GCRF) will invest up to £9.3 million in demonstration-stage projects. The projects must have the potential to transform lives in developing countries, through market-creating innovation. We will support projects that address one of ten global societal challenges recognised in the UN Sustainable Development Goals (SDGs) through the development of innovative processes, products and services. These projects should lead to the deployment of those innovations within developing countries.
Find out more: https://ktn-uk.co.uk/news/review-of-round-2-events-from-the-global-challenges-research-fund-gcrf-demonstrate-impact-programme
7 steps to attract foreign direct investment ebook - seminarXavier Hurtado
This ebook will show economic developers how to attract foreign investors to their regions through a step-by-step sequence.
To learn more go to www.FDIAttraction.com
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
The Marketing Plan 3.0 explains how to craft a Marketing Plan step by step to develop a Marketing 3.0 system. It explains the strategy formulation methods and provides guidance on the appropriate strategies and tactics to successfully develop Marketing 3.0 in a destination.
Philanthropic Communications Case Study: Open Road Alliance 2017Natalia Ditto
Ditto's analysis of the unique challenges facing the philanthropic and nonprofit sector and how to run a successful public relations campaign for impactful results that support company business goals and build brand equity.
Case Study: Philanthropic and Nonprofit CommunicationsDitto
Ditto's analysis of the unique challenges facing the philanthropic and nonprofit sector and how to run a successful public relations campaign for impactful results that support company business goals and build brand equity.
Social Media and Content Marketing Strategy - An IntroductionThomas Webster
An introduction to Content Marketing Strategy and Social Media, the things that you need to take into account and some basic process steps to help you get started.
This book is an in-depth media plan a group of students and I created for our Media Planning class junior year. After extensive research, we target an audience and strategically decide what media spots to buy.
1. Marketing ObjectivesOverviewHaving a date and venue sec.docxjackiewalcutt
1. Marketing Objectives
Overview
Having a date and venue secured, Identify Sponsors and beginning publicity and marketing campaigns reviewing Venue and date options in order Begin budget setup and understanding the expense process as well as Checking the ticketing page to ensure accuracy and functionality are the activities that are yet to be handled. For people to attend the event we need to get them excited enough about it so as to attract them out into the venue. This is to be done by providing event content that is exciting enough and simply should not be missed. Given the complexity of the event, it is impossible to do everything one’s self and we have the right sort of people available with the right sort of skills, therefore delegating the implementation of the various aspects of the event to will be effective.
Positioning
In the soccer world, the content of a soccer event may well be a base that has been covered before to a certain extent. But if, in the process of this event’s management, we opted to think outside the square, apply maximum creativity and present the content in a way no one has seen before such that the attendees will be talking about this event for weeks afterwards. We will concentrate on creativity and unique focus so as to help make the impact needed. This will be done through creative designs, event styling, and the application of project management skills and practices as well as face-to-face marketing. Another important factor to keep in mind is our timeline. The goal is to put together a successful tournament with thousands of people. This will need time to successfully organize the. One of the things the event patrons will be looking forward to is good food. The venue provides catering of a sufficiently high standard and the style of food and presentation will perfectly suit the mood of the event. Risk management and insurance are especially important in running soccer events and the event space is covered under the general SW Insurance Policy. The policy does not cover the serving of alcohol or aggressive activities with many activities going on simultaneously; there are many details to be checked. Major areas to consider and plan for include: size of space or building used, utility support needed, setup of tables and chairs. Tents, portable toilets, parking, signage, coordination, cleanup, emergency plans. Transportation and public services such as police and fire departments. Promoting such kind of an event requires creative thinking balanced with practicality. The primary objective is to publicize the event, but secondary objectives have also been considered and include the following be.
Main objective is to entertain
We will Build a base support from a specific audience i.e. soccer fans
Facilitate good community relations?
All the available media in including marquees, school newsletters, church announcements, and cable and commercial stations will be deployed to attract the most number of atten ...
The Raman–Charpak Fellowship program is in honour of two Nobel Laureates in Physics, Prof C.V. Raman, Indian Nobel Laureate (1930) and Prof Georges Charpak, French Nobel Laureate (1992).
The Fellowship was launched during the State visit of the President of France to India during in February, 2013. The aim is to facilitate the exchange of doctoral students between the two countries, in order to broaden the scope and depth of future engagements in Science, Technology and Innovation.
The Raman-Charpak Fellowship is the only Indo-French bilateral Fellowship programme jointly funded by the Department of Science and Technology (DST), Government of India and the French Institute in India (IFI), French Embassy in India, Ministry for Europe and Foreign Affairs, Government of France.
GCRF Demonstrate Impact Competition Briefing Round 2: How to Increase Impact ...KTN
Through the Global Challenges Research Fund (GCRF), Innovate UK will invest up to £9.3 million in innovation projects.
The Global Challenges Research Fund (GCRF) will invest up to £9.3 million in demonstration-stage projects. The projects must have the potential to transform lives in developing countries, through market-creating innovation. We will support projects that address one of ten global societal challenges recognised in the UN Sustainable Development Goals (SDGs) through the development of innovative processes, products and services. These projects should lead to the deployment of those innovations within developing countries.
Find out more: https://ktn-uk.co.uk/news/webcast-gcrf-demonstrate-impact-competition-briefing-round-2-how-to-increase-impact-through-innovation-in-developing-countries
GCRF Demonstrate Impact Competition Briefing Round 2: How to Increase Impact ...KTN
Through the Global Challenges Research Fund (GCRF), Innovate UK will invest up to £9.3 million in innovation projects.
The Global Challenges Research Fund (GCRF) will invest up to £9.3 million in demonstration-stage projects. The projects must have the potential to transform lives in developing countries, through market-creating innovation. We will support projects that address one of ten global societal challenges recognised in the UN Sustainable Development Goals (SDGs) through the development of innovative processes, products and services. These projects should lead to the deployment of those innovations within developing countries.
Find out more: https://ktn-uk.co.uk/news/review-of-round-2-events-from-the-global-challenges-research-fund-gcrf-demonstrate-impact-programme
7 steps to attract foreign direct investment ebook - seminarXavier Hurtado
This ebook will show economic developers how to attract foreign investors to their regions through a step-by-step sequence.
To learn more go to www.FDIAttraction.com
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
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Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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1. REQUEST FOR PROPOSAL: SOCIAL MEDIA STRATEGY
Purpose – General Scope
The Puerto Rico Destination Marketing Organization (DMO), Discover Puerto Rico (“DPR”) seeks to
contract with a best-in-class, innovative and cutting-edge vendor to develop a social media strategy to
keep Puerto Rico top-of-mind for travelers.
About Discover Puerto Rico
Discover Puerto Rico is a newly established private, not-for-profit organization whose mission is to make
Puerto Rico visible to the world as a premier travel destination. The DMO will bring prosperity to the
people of Puerto Rico by collaboratively positioning the Island’s diversity and uniqueness for leisure,
business and events. It is responsible for all global marketing, sales and promotion of the destination,
working collaboratively with key local governmental and non-governmental stakeholders throughout
Puerto Rico’s visitor economy and community at large, while powering economic growth.
Research
DPR has contracted with Destination Analysts to conduct a comprehensive website experience research
study. The website experience research study was specifically designed to evaluate:
Key consumer audiences and personas for the website and their likely Puerto Rico dream-to-
book journeys, including points where the official tourism website could ideally fit in that process
The needs and desires for Puerto Rico’s official tourism website from the perspective of current
and potential meeting planner clients and leisure travelers
The content and design tactics that will maximize the conversion potential from all of these key
audiences and provide an exceptional user experience
Highlights from the research:
Puerto Rico is seen as an exciting and appealing leisure destination despite leisure travelers’
moderate level of familiarity with the destination’s activities and attractions
Puerto Rico has a relatively neutral destination brand. “Beautiful scenery”, “amazing beaches”,
and “arts & culture” are common associations of the island
Among top deterrents keeping leisure travelers from visiting Puerto Rico are negative perceptions
surrounding to Hurricane Maria
Primary, First -Tier Personas – Arts & Culture Lovers, Foodies and Nature Enthusiasts have the
highest conversion potential for Puerto Rico and their travel experience desires are strongly
aligned with Puerto Rico’s destination brand and tourism assets.
The complete interim report of findings is included as an addendum to this RFP. It is important that the
selected agency can interpret research, mine insights, and apply to social strategies.
Background Information
Discover Puerto Rico currently has a social media presence in two verticals: leisure and meetings &
conventions.
Leisure channels are as follows:
• Facebook handle: @discoverpuertorico URL: www.facebook.com/discoverpuertorico
• Instagram handle: @discoverpuertorico URL: www.instagram.com/discoverpuertorico
• Pinterest handle: @discoverpuertorico URL: www.pinterest.com/discoverpuertorico
• YouTube handle: @discoverpuertorico URL: www.youtube.com/discoverpuertorico
• Twitter handle: @discover_PR URL: www.twitter.com/discover_pr
2. Meetings channels are as follows:
• Instagram handle: @meetingsinpr URL: www.instagram.com/meetingsinpr
• Twitter handle: @meetingsinPR URL: www.twitter.com/meetingsinpr
• LinkedIn handle: @discoverpuertorico URL: www.linkedin.com/company/discoverpuertorico
Our social communities make up an ecosystem of over 1 million followers. Our goal is to continue to
grow, engage and influence our fans to visit Puerto Rico by connecting with our brand on social media,
and driving them down the conversion funnel. The social strategy agency will support us in achieving
these goals.
Scope of Work
Selected agency would work with the internal team at DPR to establish a consumer-centric social
strategy, collaborating with additional partners and the in-house marketing team to execute the strategy.
Agency will be responsible for the following:
Build a comprehensive one-year social media strategy in collaboration with the DPR
internal team
o Identify and recommend specific social media goals
o Identify key target audiences
o Assist DPR with establishing year-one benchmarks
o Identify KPIs to measure social performance
o Recommend specific tactics across channels
Provide recommendations on paid social media strategies and campaigns
Assist with social media advertising campaigns as needed
Provide support and recommendations for in-house content marketing
o Recommend relevant content topics
o Recommend best practices
o Provide feedback to DPR on content calendar that is optimized for social media
campaigns
Propose additional strategies to increase web traffic
Provide social media marketing recommendations for international markets and assist
with execution as necessary
Provide social media advertising recommendations for meetings industry and assist with
execution as necessary
Submit reports with appropriate KPIs on any assisted media buys
Recommend new social opportunities as appropriate, such as platforms, tools, trends,
etc.
Proposal
Minimum requirements of the proposal (no more than 10 pages):
1) An overview of the account team including brief bios, and tourism-specific experience if
applicable.
2) Current client list and three references, one being a past client
3) Description of the agency’s approach and process to social strategies and media buying
4) Description of agency’s tactical process (for day-to-day projects)
5) Describe experience working with social media budgets $500,000 or more
6) No more than two case studies featuring relevant assignments
3. 7) Campaign samples relevant to this assignment (creative samples can be an appendix to the max
10-page proposal)
8) Method of billing for work
Selection Criteria
Agency will be selected on the following criteria:
1) Superior qualifications with respect to the overall agency and the individual(s) assigned to work
on this business
2) Successful social strategies with other companies and destinations
3) Demonstrated ability to develop and execute effective social advertising campaigns
4) The quality and clarify of response, demonstrating the agency’s ability to communicate clearly
and creatively
Other considerations
Once selected, the agency must be prepared to begin work with DPR immediately.
Evaluation of the proposals will be under the jurisdiction of DPR. DPR will evaluate all material submitted
and engage in interviews and/or discussions with the respondents deemed as most qualified, based on
initial responses.
After the completion of the interview/discussion process, DPR will select the firm that best represents
itself as capable of meeting the needs of Puerto Rico as a tourism destination. Discussions will then take
place between DPR and the agency to define a more detailed scope of work. Ultimately, a contract will be
executed between the selected agency and DPR.
If DPR is unable to negotiate a satisfactory contract with the selected agency, negotiations with that
agency shall be terminated and the organization shall undertake negotiations with another qualified
agency until a satisfactory contract is negotiated. If DPR is unable to negotiate a contract with any of the
selected agencies, the organization shall re-evaluate the scope of services and fee requirements.
DPR and the selection committee reserve the right to reject any or all qualification submittals or to waive
any minor defects or irregularities in any submittal. DPR further reserves the right, without prior notice, to
supplement, amend or otherwise modify this request for qualifications or otherwise request additional
information from any or all applicants.
Proposals & Timing
RFP release date: September 21, 2018
Proposals must be emailed to Liz Mabe at liz.mabe@discoverpuertorico.com by 5:00pm EST on
Friday, October 12th. Proposals should be NO more than 5 pages.
Final agency selection will be completed before November 2, 2018.
By submitting a proposal, the applicant thereby agrees that DPR’s decision concerning any submittal in
any respect is final, binding and conclusive upon it for all purposes, and acknowledges that DPR, in its
sole and unqualified discretion, may waive or deviate from the procedures and/or timeline outlined.
All materials submitted become the property of DPR and may be made available to the public. All costs
incurred in connection with responding to this Request for Proposal will be borne by the submitting
organization.
4. Please direct questions to Liz Mabe: (417) 827-3881 or liz.mabe@discoverpuertorico.com.
Confidentiality
The recipients hereto agree that this Request for Proposal, its concept, and all matters relating to DPR
and its marketing plans are strictly confidential. This information is not to be discussed with any parties
not directly involved in this process.