The document outlines the social media plan for EHE Career Services. It details the purpose of maintaining social media accounts which is to inform students and alumni about events, job postings, and services. It assigns the role of social media manager to keep accounts updated. Login information is provided for all social media sites. Guidelines are given for the tone and voice on accounts which should be informative and helpful. The content and frequency of posts for Twitter, Facebook, and Pinterest are described. Maintaining analytics and statistics from the accounts is also discussed to track engagement and see what content performs best.