Social Media Marketing for the Fashion Industry

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Presentation on Social Media Marketing for the Fashion Industry at the Cowan, Leibowitz & Latman - Attorneys at Law seminar held on June 16, 2010. Social media sites like Facebook, Linkedin, Twitter, and YouTube are discussed.

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Visual merchandising can be simply defined as the physical presentation of products. It is the coordination of all physical elements of a business to project the right image. Visual merchandising has increased tremendously in importance with the growth of self-service retailing. Good to marketing & presenting is merchandising, which attempts to maximize sales and profitability by inducing consumers to buy a company’s products.

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