Social Media Marketing EDN 54-2 - Parte 1

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The document is a presentation by Matias Paterlini about social media marketing. It discusses Paterlini's background developing social media applications and building two companies based on social networks. It then covers topics like the goals of marketing, tools for social media marketing like ads, promotions and games, how to effectively invest in social media by measuring results, simplifying messages and targeting audiences.

Technology Business

Módulo: SOCIAL MEDIA MARKETING
Profesor: MATIAS PATERLINI
Programa en Negocios 2013
www.tienda54dos.com
Tuesday, August 27, 13

SOBRE ESTA PRESENTACIÓN
• Contarles quién soy y qué hago
• Marketing, Publicidad, Comunicación, E-commerce 101
• Ejemplos y casos de estudio
• Herramientas en la web
• Preguntas
Tuesday, August 27, 13

TRAYECTORIA
• Facebook PMD (solo 90 en el mundo y el único de Latam)
• 5 años desarrollando aplicaciones sobre Redes Sociales
• 25 empleados, + de 300 aplicaciones lanzadas
• + 10K clientes, + 10M Usuarios
• 2 compañías construidas sobre redes sociales
• Escritor del libroVidas Conectadas (EditorialVida). Speaker
Tuesday, August 27, 13

SOCIAL MEDIA
MARKETING
Tuesday, August 27, 13

¿PARA QUÉ HACEMOS
MARKETING?
Tuesday, August 27, 13

PARA OBTENER UN
RESULTADO
Tuesday, August 27, 13

EL QUE NO SABE A DONDE
VA, NO LLEGA A NINGÚN
LADO
Tuesday, August 27, 13

¿QUÉTIPO DE RESULTADOS
BUSCAMOS?
Tuesday, August 27, 13

CONSEGUIR NUEVOS
CLIENTES
Tuesday, August 27, 13

MANTENER NUESTROS
CLIENTES
Tuesday, August 27, 13

¿Y LA PUBLICIDAD QUÉ ES?
Tuesday, August 27, 13

OTRAS HERRAMIENTAS
Tuesday, August 27, 13

COMMUNITY MANAGEMENT
Tuesday, August 27, 13

¿SIRVE INVERTIR EN
SOCIAL MEDIA?
Tuesday, August 27, 13

SI NO SIMPLIFICÁS, NO
Tuesday, August 27, 13

SI NOTARGETEAS, NO
Tuesday, August 27, 13

¿DESARROLLO
VS.
PUBLICIDAD?
Tuesday, August 27, 13

DESARROLLO
+
PUBLICIDAD
Tuesday, August 27, 13

ALCANZANDOTU
PÚBLICO OBJETIVO
Tuesday, August 27, 13

QUIERO MÁS LIKES!!!
QUIERO MÁS ME GUSTA!!!
Tuesday, August 27, 13

TENER MÁS LIKES DE LOS
QUE NECESITÁS PUEDE
SER PELIGROSO!
Tuesday, August 27, 13

LA REGLA DEL 1 AL 15%
DE REACH PROMEDIO
Tuesday, August 27, 13

CUAL ES EL BENEFICIO DE LAS
REDES SOCIALES CON
RESPECTO A LA PUBLICIDAD
TRADICIONAL?
Tuesday, August 27, 13

DIFERENCIA CON GOOGLE
ADWORDS
Tuesday, August 27, 13

MODELOTRADICIONAL
Tuesday, August 27, 13

RADIO,TV, GRAFICA
Tuesday, August 27, 13

PÁGINAS WEB, FOROS,
BLOGS, SEGMENTACIÓN
GEOLOCALIZADA
Tuesday, August 27, 13

FACEBOOK, MOBILE ADS,
COMUNIDAD
Tuesday, August 27, 13

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Social Media Marketing EDN 54-2 - Parte 1

1. Módulo: SOCIAL MEDIA MARKETING Profesor: MATIAS PATERLINI Programa en Negocios 2013 www.tienda54dos.com Tuesday, August 27, 13

2. SOBRE ESTA PRESENTACIÓN • Contarles quién soy y qué hago • Marketing, Publicidad, Comunicación, E-commerce 101 • Ejemplos y casos de estudio • Herramientas en la web • Preguntas Tuesday, August 27, 13

3. TRAYECTORIA • Facebook PMD (solo 90 en el mundo y el único de Latam) • 5 años desarrollando aplicaciones sobre Redes Sociales • 25 empleados, + de 300 aplicaciones lanzadas • + 10K clientes, + 10M Usuarios • 2 compañías construidas sobre redes sociales • Escritor del libroVidas Conectadas (EditorialVida). Speaker Tuesday, August 27, 13

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