Free presentation delivered to New Horizons Computer Learning Center in Knoxville, TN. Focus of this presentation is on tools for listening and entering into the social media sphere.

1. Social Media in Business
primer on listening

4. People are talking.

5. 3 steps.
• listen
• learn / plan
• engage

6. listen...
listen

8. tools to listen

9. got Google?

10. RSS
email

11. alerts help you
• reputation monitoring (corporate)
• personal information
• industry news
• competitor monitoring

12. RSS
Really Simple Syndication Seems So Complex

18. Google Reader

19. Twitter?

20. Strategy

21. Engage
• learn about your customers
• form market survey groups
• become thought leader

22. Takeaway
• Google account
• Alerts
• Reader
• Twitter
• Strategy?

23. questions?
Jeremy Floyd
@jfloyd
www.jeremyfloyd.com