The Coca-Cola #ShareACoke campaign aimed to get people talking about Coke by personalizing bottles and cans with names. The campaign targeted teens and millennials who enjoy personalization and sharing on social media. The strategy was to replace Coke's logo on bottles and cans with popular names, and encourage sharing photos with #ShareACoke. Tactics included letting fans design virtual bottles to post online, a traveling personalization kiosk, and promoting the campaign on YouTube and social media with influencers. Analysis of social media data showed the campaign was very successful at generating online conversations among its target audience.