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Social Media: Business or Peep Show?
The document discusses the rise of social media and its potential business applications. It notes that 6 out of 10 Norwegian businesses decided to use social media in their strategies in 2009. However, traditional marketing does not work for social media. Instead, businesses should listen to customers, engage with them, encourage actions and sharing of content. Potential applications include monitoring conversations, customer service, creating debates and loyalty. Key advice includes that the social media landscape changes rapidly so businesses cannot rely on current platforms, and that the rules of engagement have changed so messaging can no longer be fully controlled.
Social Media: Business or Peep Show?
- 1. Ingjerd Straand Jevnaker twitter.com/ingjerd isj@norskdesign.no SOCIAL MEDIA: Business or ? NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL
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- 3. Why the F**kshould I care? NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL
- 4. The top siteson the web Alexa.com 28/01/2010 NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL
- 5. The top siteson the web Alexa.com 28/01/2010 1. Google 11. Yahoo (Japan) 2. Facebook 3. Youtube 12. Twitter 13. Google (India) “The force is 4. Yahoo! 14. Google (China) strong with this 5. Windows Live 15. Myspace 6. Wikipedia 16. Sina.com (China) one!” 7. Blogger.com 17. Google (Germany) 8. Baidu.com 18. Wordpress 9. MSN 19. Amazon.com 10. QQ.com 20. Microsoft.com NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL
- 6. Just play? Or valuablebusiness tool? NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL
- 7. “I should beworking on some freelance assignments but instead I’m watching Showgirls on VH1”. Karen Wilson on Twitter NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL
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- 9. Survey of NorwegianBusinesses in September 2009 NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL
- 10. Survey of NorwegianBusinesses in September 2009 6 out of 10 decided to use social media as part of their business strategy. NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL
- 11. Avinash Kaushik Google'sanalytics evangelist. NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL
- 12. Apple iPad NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL
- 13. Apple iPad NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL
- 14. Apple iPad Google blogsearch 28/01: 7,192,998 for ipad 201,403 for itablet NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL
- 15. Apple iPad Google blog search 28/01: 7,192,998 for ipad 201,403 for itablet Hitwise 27/01: “A portfolio of searches including terms such as ‘apple tablet’, ‘apple islate’, ‘itablet’, and ‘ipad’ accounted for 1.9% of all laptop related searches in the UK last week.” NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL
- 16. A HUGE market NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL
- 17. Traditional marketing does not work forsocial media. NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL
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- 19. Attention I nterest Desire Action NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL
- 20. NORSK DESIGNRÅD NORWEGIAN DESIGNCOUNCIL Jevnaker (2010)
- 21. L isten Engage Action Pass it on NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL Jevnaker (2010)
- 22. 1.Listen NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL
- 23. It is allabout dialogue. You have to be able to listen! NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL
- 24. 2. Engage NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL
- 25. Februar 2007 NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL
- 26. Februar 2007 NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL
- 27. Alternate Reality Game(ARG) Year Zero Nine Inch Nails album NORSK DESIGNRÅD http://www.42entertainment.com/yearzero/ NORWEGIAN DESIGN COUNCIL
- 28. Alternate Reality Game(ARG) Year Zero Nine Inch Nails album NORSK DESIGNRÅD http://www.42entertainment.com/yearzero/ NORWEGIAN DESIGN COUNCIL
- 29. 3.5 million people Alternate Reality Game (ARG) Year Zero Nine Inch Nails album NORSK DESIGNRÅD http://www.42entertainment.com/yearzero/ NORWEGIAN DESIGN COUNCIL
- 30. “Loyalty beyond reason” NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL
- 31. “Loyalty beyond reason” NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL
- 32. “Loyalty beyond reason” NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL
- 33. 2. Action NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL
- 34. “Tell me whatyou buy and I can tell you who you are...”. NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL
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- 36. 4. Pass it NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL
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- 39. Application areas for social media NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL Jevnaker (2010)
- 40. Application areas for social media 1. Monitor NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL Jevnaker (2010)
- 41. Application areas for social media 1. Monitor 2. Customer service NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL Jevnaker (2010)
- 42. Application areas for social media 1. Monitor 2. Customer service 3. Create debate NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL Jevnaker (2010)
- 43. Application areas for social media 1. Monitor 2. Customer service 3. Create debate 4. Create loyalty NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL Jevnaker (2010)
- 44. Application areas for social media 1. Monitor 2. Customer service 3. Create debate 4. Create loyalty 5. Get feedback NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL Jevnaker (2010)
- 45. Application areas for social media L isten } 1. Monitor Sales (!) Engage 2. Customer service Measuring 3. Create debate Analysis Action 4. Create loyalty Marketing Spread the word Pass it on 5. Get feedback NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL Jevnaker (2010)
- 46. The “Rules” NORSK DESIGNRÅD BlueStateDigital NORWEGIAN DESIGN COUNCIL 2009
- 47. The “Rules” 1. Driveaction 2. Be authentic 3. Create ownership 4. Be relevant 5. Create a strong, open brand 6. Measure everything 7. Always listen NORSK DESIGNRÅD BlueStateDigital NORWEGIAN DESIGN COUNCIL 2009
- 48. Advice NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL
- 49. Advice 1. It isnot just about Facebook or Twitter. The market changes rapidly. NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL
- 50. Advice 1. It isnot just about Facebook or Twitter. The market changes rapidly. 2. Social media changes the way we live, work and interact. NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL
- 51. Advice 1. It isnot just about Facebook or Twitter. The market changes rapidly. 2. Social media changes the way we live, work and interact. 3. The rules of the game has changed. You can’t control messaging in the same way that you used to. NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL
- 52. Advice 1. It isnot just about Facebook or Twitter. The market changes rapidly. 2. Social media changes the way we live, work and interact. 3. The rules of the game has changed. You can’t control messaging in the same way that you used to. 4. No truths are given. We can’t even predict what will happen 5 years ahead. Do not trust incumbent business leaders for predictions of the future.... NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL
- 53. “I think thereis a market for maybe 5 computers”. Thomas Watson, Chairman of IBM 1934 NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL
- 54. “There is noreason anyone would want a personal computer”. Ken Olson, DEC 1977 NORSK DESIGNRÅD NORWEGIAN DESIGN COUNCIL
Editor's Notes
- #85 Tim O’Reilly som gjorde begrep kjent i 04 Sosiale nettjenester som avhenger av aktiv deltagelse fra brukerne for å kunne ekspandere.