SlideShare a Scribd company logo

Social media & business

•Download as PPTX, PDF•
•
John Nunn
John Nunn

Presentation Given as part of the Coventry University Business Insights Event 16th January 2013. An introduction to social media for business, by John Nunn of Tortrix Ltd.

1 of 12
Social Media & Business Copyright © Tortrix Ltd 2013
About Me John Nunn Tortrix Ltd Solutions Architect / Managing Director john@tortrix.net @johnnunn | @tortrixltd john.nunn.779 | tortrixltd Copyright © Tortrix Ltd 2013
Social Media Sites Copyright © Tortrix Ltd 2013
Social Media – explained by doughnuts Copyright © Tortrix Ltd 2013
Tricks for success • Use a number of social media sites. • Regular and often updates. • Have defined objectives. • Ensure clear call to action. • Register for event • ‘like’ a page • View a webpage • Monitor, Monitor, Monitor Copyright © Tortrix Ltd 2013
Facebook • Largest Social Media Site • over 1 billion active users • Open to anyone over the age of 14. • Must be a real person • Companies only have pages, managed by users. www.facebook.com • People have friends • People ‘Like’ Pages. www.facebook.com/john.nunn.779 www.facebook.com/tortrixltd Copyright © Tortrix Ltd 2013
Twitter • Micro blogging site • Maximum 140 characters • Over 200 million active users twitter.com • Over 340 million tweets per day • Advertising • Promoted Account • Promoted Tweets @johnnun @tortrixltd Copyright © Tortrix Ltd 2013
Foursquare • Location based Social Media foursquare.com foursquare.com/johnnunn foursquare.com/v/tortrix-ltd/4ddce1bccc3f0f51d1d79ea4 Copyright © Tortrix Ltd 2013
Linked in • Professional networking tool • Features • Groups • Discussions • Advertising www.linkedin.com/in/jnunn www.linkedin.com/company/tortrix-ltd Copyright © Tortrix Ltd 2013
Yammer • Private Internal Social Network • Bought by Microsoft in 2012 ($1.2 billion) www.yammer.com Copyright © Tortrix Ltd 2013
Dealing with negative comments (6 Strategies) • Ignore it • Respond • Respond and redirect • Remove it • Threaten to sue • Own it Copyright © Tortrix Ltd 2013
Business to Business to Person to Consumer Business Person (B2C) (B2B) Copyright © Tortrix Ltd 2013

Recommended

Website Design & Development
Website Design & Development Website Design & Development
Website Design & Development
Gaurav Gupta
 
快速上手- 購買方式
快速上手- 購買方式快速上手- 購買方式
快速上手- 購買方式FemasHR
 
Catástrofes Naturales
Catástrofes NaturalesCatástrofes Naturales
Catástrofes Naturales
josecesanz
 
Лига защиты животных Линия жизни. г.Омск
Лига защиты животных Линия жизни. г.ОмскЛига защиты животных Линия жизни. г.Омск
Лига защиты животных Линия жизни. г.ОмскVita55
 
Fye powerpoint
Fye powerpointFye powerpoint
Fye powerpoint
fyesimon
 
Femas 簡介（合作提案）
Femas 簡介（合作提案）Femas 簡介（合作提案）
Femas 簡介（合作提案）FemasHR
 
Femas hr 系統介紹
Femas hr 系統介紹Femas hr 系統介紹
Femas hr 系統介紹FemasHR
 
ISA LLC Company Overview
ISA LLC Company OverviewISA LLC Company Overview
ISA LLC Company Overview
Julio Rodriguez
 

Recommended

Website Design & Development
Website Design & Development Website Design & Development
Website Design & Development
Gaurav Gupta
 
快速上手- 購買方式
快速上手- 購買方式快速上手- 購買方式
快速上手- 購買方式FemasHR
 
Catástrofes Naturales
Catástrofes NaturalesCatástrofes Naturales
Catástrofes Naturales
josecesanz
 
Лига защиты животных Линия жизни. г.Омск
Лига защиты животных Линия жизни. г.ОмскЛига защиты животных Линия жизни. г.Омск
Лига защиты животных Линия жизни. г.ОмскVita55
 
Fye powerpoint
Fye powerpointFye powerpoint
Fye powerpoint
fyesimon
 
Femas 簡介（合作提案）
Femas 簡介（合作提案）Femas 簡介（合作提案）
Femas 簡介（合作提案）FemasHR
 
Femas hr 系統介紹
Femas hr 系統介紹Femas hr 系統介紹
Femas hr 系統介紹FemasHR
 
ISA LLC Company Overview
ISA LLC Company OverviewISA LLC Company Overview
ISA LLC Company Overview
Julio Rodriguez
 
Google+ for small businesses by deluxe social
Google+ for small businesses by deluxe socialGoogle+ for small businesses by deluxe social
Google+ for small businesses by deluxe social
Deluxe Corporation
 
Social Media and Enterprise Architecture - Introduction and Implications
Social Media and Enterprise Architecture - Introduction and ImplicationsSocial Media and Enterprise Architecture - Introduction and Implications
Social Media and Enterprise Architecture - Introduction and Implications
Social Media Performance Group
 
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd March
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd MarchIbm Swg Social Media Marketing Delphine Remy Boutang 3rd March
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd March
the bureau, digital agency
 
Realising your Sales Potential with Social Media
Realising your Sales Potential with Social Media Realising your Sales Potential with Social Media
Realising your Sales Potential with Social Media
Aren Grimshaw
 
Jumpstart digital trends_2013
Jumpstart digital trends_2013Jumpstart digital trends_2013
Jumpstart digital trends_2013
Brighton College
 
Social Networking Methods And Strategies For Sharing
Social Networking Methods And Strategies For SharingSocial Networking Methods And Strategies For Sharing
Social Networking Methods And Strategies For Sharing
guest25967d
 
Social Media for Strategic Alliances
Social Media for Strategic AlliancesSocial Media for Strategic Alliances
Social Media for Strategic Alliances
Tatyana Kanzaveli
 
Understanding Social Media for Business
Understanding Social Media for BusinessUnderstanding Social Media for Business
Understanding Social Media for Business
Site-Seeker, Inc.
 
Final social media in business is 460
Final social media in business is 460Final social media in business is 460
Final social media in business is 460
msiakpere
 
SocialSafe for SMEs/SMBs - V1
SocialSafe for SMEs/SMBs - V1SocialSafe for SMEs/SMBs - V1
SocialSafe for SMEs/SMBs - V1
Julian Ranger
 
Physician Brand Marketing
Physician Brand MarketingPhysician Brand Marketing
Physician Brand Marketing
OnKua, LLC
 
Social Media Marketing Course with Laois County Enterprise Board
Social Media Marketing Course with Laois County Enterprise BoardSocial Media Marketing Course with Laois County Enterprise Board
Social Media Marketing Course with Laois County Enterprise Board
Johnny Beirne
 
The social CEO. How to get CEO commitment to & involvement in implementing so...
The social CEO. How to get CEO commitment to & involvement in implementing so...The social CEO. How to get CEO commitment to & involvement in implementing so...
The social CEO. How to get CEO commitment to & involvement in implementing so...
OpenKnowledge srl
 
Social Media For Nonprofits | GCIV Delegates from South Africa Feb 23 2012
Social Media For Nonprofits | GCIV Delegates from South Africa Feb 23 2012Social Media For Nonprofits | GCIV Delegates from South Africa Feb 23 2012
Social Media For Nonprofits | GCIV Delegates from South Africa Feb 23 2012
Kelly Quattlebaum
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
Krishni Miglani
 
3D Job Descriptions: Using video to recruit
3D Job Descriptions: Using video to recruit3D Job Descriptions: Using video to recruit
3D Job Descriptions: Using video to recruit
QUEsocial
 
Social Media and the Future of Privacy
Social Media and the Future of PrivacySocial Media and the Future of Privacy
Social Media and the Future of Privacy
julia594
 
AAF Madison | Social Media Tool Selection | Wendy Soucie
AAF Madison | Social Media Tool Selection | Wendy SoucieAAF Madison | Social Media Tool Selection | Wendy Soucie
AAF Madison | Social Media Tool Selection | Wendy Soucie
Wendy Soucie
 
Social Media Marketing 03 24 2010 Updated 04 08 10
Social Media Marketing 03 24 2010 Updated 04 08 10Social Media Marketing 03 24 2010 Updated 04 08 10
Social Media Marketing 03 24 2010 Updated 04 08 10
Matthew Asbell
 
Blending social media with traditional marketing
Blending social media with traditional marketingBlending social media with traditional marketing
Blending social media with traditional marketing
Ari Newman
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
How MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdfHow MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdf
MJ Global
 

More Related Content

Similar to Social media & business

Google+ for small businesses by deluxe social
Google+ for small businesses by deluxe socialGoogle+ for small businesses by deluxe social
Google+ for small businesses by deluxe social
Deluxe Corporation
 
Social Media and Enterprise Architecture - Introduction and Implications
Social Media and Enterprise Architecture - Introduction and ImplicationsSocial Media and Enterprise Architecture - Introduction and Implications
Social Media and Enterprise Architecture - Introduction and Implications
Social Media Performance Group
 
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd March
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd MarchIbm Swg Social Media Marketing Delphine Remy Boutang 3rd March
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd March
the bureau, digital agency
 
Realising your Sales Potential with Social Media
Realising your Sales Potential with Social Media Realising your Sales Potential with Social Media
Realising your Sales Potential with Social Media
Aren Grimshaw
 
Jumpstart digital trends_2013
Jumpstart digital trends_2013Jumpstart digital trends_2013
Jumpstart digital trends_2013
Brighton College
 
Social Networking Methods And Strategies For Sharing
Social Networking Methods And Strategies For SharingSocial Networking Methods And Strategies For Sharing
Social Networking Methods And Strategies For Sharing
guest25967d
 
Social Media for Strategic Alliances
Social Media for Strategic AlliancesSocial Media for Strategic Alliances
Social Media for Strategic Alliances
Tatyana Kanzaveli
 
Understanding Social Media for Business
Understanding Social Media for BusinessUnderstanding Social Media for Business
Understanding Social Media for Business
Site-Seeker, Inc.
 
Final social media in business is 460
Final social media in business is 460Final social media in business is 460
Final social media in business is 460
msiakpere
 
SocialSafe for SMEs/SMBs - V1
SocialSafe for SMEs/SMBs - V1SocialSafe for SMEs/SMBs - V1
SocialSafe for SMEs/SMBs - V1
Julian Ranger
 
Physician Brand Marketing
Physician Brand MarketingPhysician Brand Marketing
Physician Brand Marketing
OnKua, LLC
 
Social Media Marketing Course with Laois County Enterprise Board
Social Media Marketing Course with Laois County Enterprise BoardSocial Media Marketing Course with Laois County Enterprise Board
Social Media Marketing Course with Laois County Enterprise Board
Johnny Beirne
 
The social CEO. How to get CEO commitment to & involvement in implementing so...
The social CEO. How to get CEO commitment to & involvement in implementing so...The social CEO. How to get CEO commitment to & involvement in implementing so...
The social CEO. How to get CEO commitment to & involvement in implementing so...
OpenKnowledge srl
 
Social Media For Nonprofits | GCIV Delegates from South Africa Feb 23 2012
Social Media For Nonprofits | GCIV Delegates from South Africa Feb 23 2012Social Media For Nonprofits | GCIV Delegates from South Africa Feb 23 2012
Social Media For Nonprofits | GCIV Delegates from South Africa Feb 23 2012
Kelly Quattlebaum
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
Krishni Miglani
 
3D Job Descriptions: Using video to recruit
3D Job Descriptions: Using video to recruit3D Job Descriptions: Using video to recruit
3D Job Descriptions: Using video to recruit
QUEsocial
 
Social Media and the Future of Privacy
Social Media and the Future of PrivacySocial Media and the Future of Privacy
Social Media and the Future of Privacy
julia594
 
AAF Madison | Social Media Tool Selection | Wendy Soucie
AAF Madison | Social Media Tool Selection | Wendy SoucieAAF Madison | Social Media Tool Selection | Wendy Soucie
AAF Madison | Social Media Tool Selection | Wendy Soucie
Wendy Soucie
 
Social Media Marketing 03 24 2010 Updated 04 08 10
Social Media Marketing 03 24 2010 Updated 04 08 10Social Media Marketing 03 24 2010 Updated 04 08 10
Social Media Marketing 03 24 2010 Updated 04 08 10
Matthew Asbell
 
Blending social media with traditional marketing
Blending social media with traditional marketingBlending social media with traditional marketing
Blending social media with traditional marketing
Ari Newman
 

Similar to Social media & business (20)

Google+ for small businesses by deluxe social
Google+ for small businesses by deluxe socialGoogle+ for small businesses by deluxe social
Google+ for small businesses by deluxe social
 
Social Media and Enterprise Architecture - Introduction and Implications
Social Media and Enterprise Architecture - Introduction and ImplicationsSocial Media and Enterprise Architecture - Introduction and Implications
Social Media and Enterprise Architecture - Introduction and Implications
 
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd March
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd MarchIbm Swg Social Media Marketing Delphine Remy Boutang 3rd March
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd March
 
Realising your Sales Potential with Social Media
Realising your Sales Potential with Social Media Realising your Sales Potential with Social Media
Realising your Sales Potential with Social Media
 
Jumpstart digital trends_2013
Jumpstart digital trends_2013Jumpstart digital trends_2013
Jumpstart digital trends_2013
 
Social Networking Methods And Strategies For Sharing
Social Networking Methods And Strategies For SharingSocial Networking Methods And Strategies For Sharing
Social Networking Methods And Strategies For Sharing
 
Social Media for Strategic Alliances
Social Media for Strategic AlliancesSocial Media for Strategic Alliances
Social Media for Strategic Alliances
 
Understanding Social Media for Business
Understanding Social Media for BusinessUnderstanding Social Media for Business
Understanding Social Media for Business
 
Final social media in business is 460
Final social media in business is 460Final social media in business is 460
Final social media in business is 460
 
SocialSafe for SMEs/SMBs - V1
SocialSafe for SMEs/SMBs - V1SocialSafe for SMEs/SMBs - V1
SocialSafe for SMEs/SMBs - V1
 
Physician Brand Marketing
Physician Brand MarketingPhysician Brand Marketing
Physician Brand Marketing
 
Social Media Marketing Course with Laois County Enterprise Board
Social Media Marketing Course with Laois County Enterprise BoardSocial Media Marketing Course with Laois County Enterprise Board
Social Media Marketing Course with Laois County Enterprise Board
 
The social CEO. How to get CEO commitment to & involvement in implementing so...
The social CEO. How to get CEO commitment to & involvement in implementing so...The social CEO. How to get CEO commitment to & involvement in implementing so...
The social CEO. How to get CEO commitment to & involvement in implementing so...
 
Social Media For Nonprofits | GCIV Delegates from South Africa Feb 23 2012
Social Media For Nonprofits | GCIV Delegates from South Africa Feb 23 2012Social Media For Nonprofits | GCIV Delegates from South Africa Feb 23 2012
Social Media For Nonprofits | GCIV Delegates from South Africa Feb 23 2012
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
3D Job Descriptions: Using video to recruit
3D Job Descriptions: Using video to recruit3D Job Descriptions: Using video to recruit
3D Job Descriptions: Using video to recruit
 
Social Media and the Future of Privacy
Social Media and the Future of PrivacySocial Media and the Future of Privacy
Social Media and the Future of Privacy
 
AAF Madison | Social Media Tool Selection | Wendy Soucie
AAF Madison | Social Media Tool Selection | Wendy SoucieAAF Madison | Social Media Tool Selection | Wendy Soucie
AAF Madison | Social Media Tool Selection | Wendy Soucie
 
Social Media Marketing 03 24 2010 Updated 04 08 10
Social Media Marketing 03 24 2010 Updated 04 08 10Social Media Marketing 03 24 2010 Updated 04 08 10
Social Media Marketing 03 24 2010 Updated 04 08 10
 
Blending social media with traditional marketing
Blending social media with traditional marketingBlending social media with traditional marketing
Blending social media with traditional marketing
 

Recently uploaded

Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
How MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdfHow MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdf
MJ Global
 
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdfThe Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
thesiliconleaders
 
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Neil Horowitz
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
ecamare2
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
my Pandit
 
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Operational Excellence Consulting
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
APCO
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
HajeJanKamps
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
SabaaSudozai
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
BBPMedia1
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
Alexandra Fulford
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
my Pandit
 
TIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup IndustryTIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup Industry
timesbpobusiness
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman Numerals Men Rings2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman Numerals Men Rings
aragme
 
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
Lacey Max
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
jeffkluth1
 
一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
taqyea
 
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
hartfordclub1
 

Recently uploaded (20)

Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
 
How MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdfHow MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdf
 
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdfThe Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
 
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
 
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
 
TIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup IndustryTIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup Industry
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman Numerals Men Rings2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman Numerals Men Rings
 
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
 
一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
 
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
 

Social media & business

  • 1. Social Media & Business Copyright © Tortrix Ltd 2013
  • 2. About Me John Nunn Tortrix Ltd Solutions Architect / Managing Director john@tortrix.net @johnnunn | @tortrixltd john.nunn.779 | tortrixltd Copyright © Tortrix Ltd 2013
  • 3. Social Media Sites Copyright © Tortrix Ltd 2013
  • 4. Social Media – explained by doughnuts Copyright © Tortrix Ltd 2013
  • 5. Tricks for success • Use a number of social media sites. • Regular and often updates. • Have defined objectives. • Ensure clear call to action. • Register for event • ‘like’ a page • View a webpage • Monitor, Monitor, Monitor Copyright © Tortrix Ltd 2013
  • 6. Facebook • Largest Social Media Site • over 1 billion active users • Open to anyone over the age of 14. • Must be a real person • Companies only have pages, managed by users. www.facebook.com • People have friends • People ‘Like’ Pages. www.facebook.com/john.nunn.779 www.facebook.com/tortrixltd Copyright © Tortrix Ltd 2013
  • 7. Twitter • Micro blogging site • Maximum 140 characters • Over 200 million active users twitter.com • Over 340 million tweets per day • Advertising • Promoted Account • Promoted Tweets @johnnun @tortrixltd Copyright © Tortrix Ltd 2013
  • 8. Foursquare • Location based Social Media foursquare.com foursquare.com/johnnunn foursquare.com/v/tortrix-ltd/4ddce1bccc3f0f51d1d79ea4 Copyright © Tortrix Ltd 2013
  • 9. Linked in • Professional networking tool • Features • Groups • Discussions • Advertising www.linkedin.com/in/jnunn www.linkedin.com/company/tortrix-ltd Copyright © Tortrix Ltd 2013
  • 10. Yammer • Private Internal Social Network • Bought by Microsoft in 2012 ($1.2 billion) www.yammer.com Copyright © Tortrix Ltd 2013
  • 11. Dealing with negative comments (6 Strategies) • Ignore it • Respond • Respond and redirect • Remove it • Threaten to sue • Own it Copyright © Tortrix Ltd 2013
  • 12. Business to Business to Person to Consumer Business Person (B2C) (B2B) Copyright © Tortrix Ltd 2013

Editor's Notes

  1. Demo how to create advertTrack using insights
  2. Klout to monitor reachTrack call to action such as page clicks using bit.ly
  3. Explain advertsTrack and monitor usage