This document discusses how social media has become an important tool for the National Weather Service (NWS) to share weather information and encourage preparedness. It provides statistics on NWS's social media following and engagement. During weather events, social media allows the NWS to quickly reach many people, access observations from the public, and highlight partnerships. While challenging aspects include conflicting information and workload, the benefits of informing large numbers of people outweigh the negatives. The NWS is working to address challenges and improve its social media presence.