GovDelivery Collaboration - FEMA's Ready.gov Campaign

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Bobbie Browning, Senior VP of Federal Market for GovDelivery, discusses a new Collaboration solution for government and shows how FEMA is using this new solution for national preparedness.

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GovDelivery Collaboration - FEMA's Ready.gov Campaign

  1. 1. GovDelivery Collaboration Client Examples October 19, 20111
  2. 2. GovDelivery Collaboration GovDelivery Collaboration is a secure, flexible and easy to manage platform ideal for driving stakeholder engagement. •  Scalable hosted platform •  Collaborate between both internal and external stakeholders •  Leverage email to drive easy to follow, threaded discussions in forums2
  3. 3. FEMA’s Ready.gov National Preparedness Month (NPM) National Preparedness Month (September) was created to encourage citizens, public safety organizations and businesses to educate and empower others to prepare for and respond to emergencies including natural and man-made disasters3
  4. 4. National Preparedness Month: Coalition4
  5. 5. FEMA Collaboration: Photo Sharing5
  6. 6. FEMA Collaboration: National Events Calendar6
  7. 7. FEMA Collaboration: Success Stories7
  8. 8. Promoting Community.FEMA.gov •  FEMA spent years building its digital outreach base −  Built up over 1.3M individual subscribers across over 300 topics −  Promoted new Community website (and any new initiatives) in many direct messages out to massive group of “subscribers” •  Promoted in footer of NASA emails led to >3,000 additional visits to the FEMA Preparedness Community website in September alone8
  9. 9. Promoting Community.FEMA.gov Promotion by NASA led to >3,000 additional visits to the FEMA Preparedness Community website in September alone9
  10. 10. Results: FEMA’s Ready.gov NPM Community Site Metrics Cumulative Activity 8/26/11 – 10/03/11 Calendar Events Created 1,377 Messages Posted 1,550 New Users (Fully Registered Only) 8,935 Pictures Uploaded 21110
  11. 11. Results: FEMA’s Ready.gov NPM Summary of Registrants by Affiliation Businesses or Associations 1,208 Local Government 1,082 Individuals/Families 1,008 Non-Profit Organizations 723 CERT Groups 555 Medical Facilities/Health 452 Federal Government 438 Faith-based Organizations 417 Fire/Emergency Responders 411 State Government 371 Preparedness Organizations 339 Colleges/Universities 319 All Other Categories 1,612 TOTAL 8,93511
  12. 12. Results: FEMA’s Ready.gov NPM Link clicks from tweets posted on Ready.gov Twitter page Date Topic # of Clicks 9/26/11 Citizen Corps – Earthquake Webinar 5,362 9/23/11 NPM Coalition Members Website – Community.fema.gov 3,198 9/12/11 FEMA Media Library: Preparing For Disasters for Pets 1,080 FEMA Media Library: Be Prepared for Emergencies While 9/02/11 670 Traveling 9/07/11 Wildfire – Are You Prepared? 663 9/20/11 Citizen Corps – Aging Americans Webinar 600 8/25/11 FEMA: Evacuation Plans 557 9/01/11 FEMA Media Library: Kicking Off National Preparedness Month 52512

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