The document analyzes social media mentions of major Indian banks from October to December 2016. It finds that ICICI Bank had the highest share of voice at 29% of total mentions. ICICI Bank also generated the most positive buzz while Axis Bank saw the most negative sentiment. Citibank India saw the highest engagement on Facebook and for its credit card and campaign promotions. HDFC branches and ATMs received significant negative attention over this period.
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Analysis of 251,422 mentions across the internet over a period of 3 months (Jan-Feb-Mar'16) for 6 major Indian Banks (ICICI Bank, Axis Bank, Citibank India, HDFC Bank, Kotak Mahindra Bank & Standard Chartered India)
Take a detailed look at what the top Banks in India are up to on Social Media. Find out promotion statistics, engagement metrics and campaign intel in this report.
Social media analysis of Indian banking sector, Q2'2016Nidhi Rana
Analysis of 266,340 mentions across the internet over a period of 3 months (Apr-May-June'16) for 6 major Indian Banks (ICICI Bank, Axis Bank, Citibank India, HDFC Bank, Kotak Mahindra Bank & Standard Chartered India)
Social media analysis of Indian banking sector, Q1'2016Nidhi Rana
Analysis of 251,422 mentions across the internet over a period of 3 months (Jan-Feb-Mar'16) for 6 major Indian Banks (ICICI Bank, Axis Bank, Citibank India, HDFC Bank, Kotak Mahindra Bank & Standard Chartered India)
Take a detailed look at what the top Banks in India are up to on Social Media. Find out promotion statistics, engagement metrics and campaign intel in this report.
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Enterprise Business Intelligence
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Customer Life Cycle Management.
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Key Highlights of the report:
HDFC bank has overtaken Yes bank in the month of June on social media. HDFC bank performs the best on social media followed by ICICI Bank. Yes Bank was the most social bank in May.
AXIS Bank & ICICI Bank fared the best on Facebook. They have the highest Facebook score of 92 & 90 respectively, but they did not do exceptionally well on Twitter.
Yes Bank has achieved the highest score on Twitter in the last month. This could be because of their Twitter campaigns around the World cup that fetched them visibility on the platform.
Standard Chartered and Citibank India don’t have Twitter handles specifically for India. Their scores are determined only by their Facebook activities. This is the reason for their low score compared to other banks.
ICICI Bank, AXIS Bank & HDFC led the industry in terms of Facebook fans over the last three months, However Facebook page of SBI Bank has the highest growth in fans over the last three months
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Showcase Indian Background Verification Industrial trends, discussion patterns, top regions, key influential bloggers etc.. helpful for promoting brand related marketing campaigns along with key insights & Recommendations
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According to the Kantar AI Report, India's AI user base is 724 million and is projected to grow 6% year over year, with users engaging in AI features like image filters, personalized recommendations, and smart devices.
August’16 was a better month in terms of announced VC/PE deals. Reported deal amount was USD875m, among better amounts seen in 2016. Deal amount comes from 42 transactions, another 28 chose not to disclose invested amount.
Deal count has also seen a recovery compared to last 2 months. The month saw 70 reported transactions as compared to 49 in Jul’16 and 59 in Jun’16.
Both deal count and amount show a drop on a YoY basis. Cumulative ytd numbers continue to suffer. For ytd 2016 (Jan-Aug’16), cumulative investment was USD5.8B, 36% lower than ytd 2015.
Sectoral allocation of investments continues to show a sharply falling trend in Internet related businesses. For Aug’16, deal count in Internet was 22, as compared to 27 in Aug’15. The sector did see a big transaction, with messenger app Hike witnessing a USD175m investment from Foxconn Technology Group. Hike has seen its valuation rise to unicorn levels.
Warburg did an interesting transaction, when it backed the erstwhile CEO of Future Supply Chain with a hefty USD125m to start a new logistics company. Presumably the idea is to make a few acquisitions.
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Know about Social Video Analytics: From Demography to Psychography of User Behaviour. Gain insights from the webinar led by Nishant Radia, Co-founder & CMO, Vidooly.
Ramyam Intelligence Lab has been quoted in various segments in Indian Analytics Products ecosystem a report from NASSCOM (through Deloitte Analysis, Analyst reports and NASSCOM).
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Marketing Analytics
Customer Loyalty Management
Customer Life Cycle Management.
HDFC overtakes Yes Bank and ICICI in June 2014Simplify360
Key Highlights of the report:
HDFC bank has overtaken Yes bank in the month of June on social media. HDFC bank performs the best on social media followed by ICICI Bank. Yes Bank was the most social bank in May.
AXIS Bank & ICICI Bank fared the best on Facebook. They have the highest Facebook score of 92 & 90 respectively, but they did not do exceptionally well on Twitter.
Yes Bank has achieved the highest score on Twitter in the last month. This could be because of their Twitter campaigns around the World cup that fetched them visibility on the platform.
Standard Chartered and Citibank India don’t have Twitter handles specifically for India. Their scores are determined only by their Facebook activities. This is the reason for their low score compared to other banks.
ICICI Bank, AXIS Bank & HDFC led the industry in terms of Facebook fans over the last three months, However Facebook page of SBI Bank has the highest growth in fans over the last three months
Background Verification Industry - India : Social Media InsightsRP Digital
Showcase Indian Background Verification Industrial trends, discussion patterns, top regions, key influential bloggers etc.. helpful for promoting brand related marketing campaigns along with key insights & Recommendations
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Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfSocial Samosa
According to the Kantar AI Report, India's AI user base is 724 million and is projected to grow 6% year over year, with users engaging in AI features like image filters, personalized recommendations, and smart devices.
August’16 was a better month in terms of announced VC/PE deals. Reported deal amount was USD875m, among better amounts seen in 2016. Deal amount comes from 42 transactions, another 28 chose not to disclose invested amount.
Deal count has also seen a recovery compared to last 2 months. The month saw 70 reported transactions as compared to 49 in Jul’16 and 59 in Jun’16.
Both deal count and amount show a drop on a YoY basis. Cumulative ytd numbers continue to suffer. For ytd 2016 (Jan-Aug’16), cumulative investment was USD5.8B, 36% lower than ytd 2015.
Sectoral allocation of investments continues to show a sharply falling trend in Internet related businesses. For Aug’16, deal count in Internet was 22, as compared to 27 in Aug’15. The sector did see a big transaction, with messenger app Hike witnessing a USD175m investment from Foxconn Technology Group. Hike has seen its valuation rise to unicorn levels.
Warburg did an interesting transaction, when it backed the erstwhile CEO of Future Supply Chain with a hefty USD125m to start a new logistics company. Presumably the idea is to make a few acquisitions.
3. SHARE OF VOICE
ICICI Bank had the highest share of voice (29%) amongst the competition
*Data from LocoBuzz (an analytics based integrated marketing platform)
Axis Bank
24%
Citibank India
22%
HDFC Bank
18%
ICICI Bank
29%
Standard
Chartered India
2%
Kotak Mahindra
Bank
5%
4. ICICI Bank generated maximum positive buzz
followed by HDFC Bank
Axis Bank had maximum negative buzz followed
by HDFC Bank
SENTIMENT ANALYSIS
*Data from LocoBuzz (an analytics based integrated marketing platform)
3775
1861
5184
9276
611
1539
0 4000 8000
Axis Bank
Citibank India
HDFC Bank
ICICI Bank
Standard Chartered India
Kotak Mahindra Bank
Positive Mentions
22241
4147
10865
6167
437
4010
0 5000 10000 15000 20000 25000
Axis Bank
Citibank India
HDFC Bank
ICICI Bank
Standard Chartered India
Kotak Mahindra Bank
Negative Mentions
5. BRAND REPUTATION
Positive buzz as compared to overall buzz
Bank Positive buzz
Standard Chartered India 11.25%
ICICI Bank 10.72%
Kotak Mahindra Bank 10.48%
HDFC Bank 9.68%
Axis Bank 5.11%
Citibank India 2.75%
Negative buzz as compared to overall buzz
Bank Negative buzz
Axis Bank 30.11%
Kotak Mahindra Bank 27.30%
HDFC Bank 20.29%
Standard Chartered India 8.04%
ICICI Bank 7.13%
Citibank India 6.14%
Standard Chartered India had the highest % of
positive buzz. Citibank India had the least % of
positive buzz as compared to overall buzz
Citibank India had the lowest % of negative
buzz as compared to overall buzz, followed by
ICICI Bank
6. PLATFORM WISE BUZZ
Platform wise all banks had maximum buzz on Twitter followed by Facebook. Citibank India had
the highest buzz on Facebook
*Data from LocoBuzz (an analytics based integrated marketing platform)
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
Citibank
India
Axis Bank HDFC Bank ICICI Bank Kotak
Mahindra
Bank
Standard
Chartered
India
YouTube 1 604 211 292 29 4
News 370 8641 4877 7723 1427 274
Discussion Forums 627 2886 0 1919 1100 1145
Complaint Websites 83 595 829 844 239 84
Blogs 38 1626 1137 1919 484 209
Google+ 428 1464 1966 1149 178 21
Twitter 51253 53425 39068 66535 10338 2138
Facebook 14481 4038 2807 5770 810 1558
7. PRODUCT ANALYSIS (CREDIT CARDS)
Citibank India credit cards generated the maximum buzz
*Data from LocoBuzz (an analytics based integrated marketing platform)
Axis Bank
6%
Citibank
India
56%
HDFC Bank
17%
ICICI Bank
11%
Standard
Chartered
India
9%
Kotak
Mahindra
Bank
1%
Total Mentions on credit cards
0 100 200 300 400 500 600 700
Axis Bank
Citibank India
HDFC Bank
ICICI Bank
Standard Chartered India
Kotak Mahindra Bank
Mentions on Credit Cards
Negative Positive
8. PRODUCT ANALYSIS (BRANCH)
HDFC Bank branches garnered the maximum overall buzz & Kotak Mahindra Bank had the highest negative buzz
*Data from LocoBuzz (an analytics based integrated marketing platform)
0 500 1000 1500 2000 2500 3000
Axis Bank
Citibank India
HDFC Bank
ICICI Bank
Standard Chartered India
Kotak Mahindra Bank
Mentions on Branch
Negative Positive Overall
9. PRODUCT ANALYSIS (DEMONETIZATION)
Axis Bank had the maximum negative buzz amongst the competition
*Data from LocoBuzz (an analytics based integrated marketing platform)
0
5000
10000
15000
20000
25000
30000
Axis Bank Citibank India HDFC Bank ICICI Bank Standard
Chartered
India
Kotak
Mahindra
Bank
Mentions on Demonetization
Total Positive Negative
10. PRODUCT ANALYSIS (ATM)
HDFC ATMs had maximum negative buzz
*Data from LocoBuzz (an analytics based integrated marketing platform)
0
1000
2000
3000
4000
5000
6000
Axis Bank Citibank
India
HDFC Bank ICICI Bank Standard
Chartered
India
Kotak
Mahindra
Bank
Mentions on ATM
Total Positive Negative
11. CAMPAIGN ANALYSIS ( OVERALL BUZZ)
Citibank India had the maximum buzz on campaigns followed by ICICI Bank
*Data from LocoBuzz (an analytics based integrated marketing platform)
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
Axis Bank Citibank
India
HDFC Bank ICICI Bank Standard
Chartered
India
Kotak
Mahindra
Bank
7655
41322
8587
31555
768 186
Total Mentions
12. CAMPAIGN ANALYSIS ( POSITIVE & NEGATIVE MENTIONS)
Citibank had maximum positive mentions and Axis Bank had maximum negative mentions on campaigns
*Data from LocoBuzz (an analytics based integrated marketing platform)
34
1090
23
169
73
14
Axis Bank
Citibank India
HDFC Bank
ICICI Bank
Standard Chartered India
Kotak Mahindra Bank
0 200 400 600 800 1000 1200
Positive Buzz
Axis Bank
Citibank India
HDFC Bank
ICICI Bank
Standard Chartered India
Kotak Mahindra Bank
0 50 100 150 200 250
Negative Buzz
13. KEY OBSERVATIONS
ICICI Bank had the highest SOV i.e. 29%, amongst all the competition
ICICI Bank generated maximum positive buzz & Axis Bank generated maximum negative buzz
Standard Chartered India had the highest percentage of positive mentions & Citibank India had
the lowest percentage of negative mentions as compared to their overall mentions
Citibank India had the highest buzz on Facebook as compared to competition
HDFC branches had maximum negative buzz
Citibank India’s credit cards generated the maximum overall & negative buzz
HDFC Bank’s ATMs had the highest negative buzz
Axis Bank had maximum negative buzz on demonetization
Citibank India’s campaigns had the highest buzz as compared to competition
Citibank India generated maximum positive buzz and Axis Bank had maximum negative buzz on
its campaigns amongst all the competition