HDFC bank overtook Yes bank to become the most social bank in India in June according to Simplify360's Social Index scores. ICICI Bank was the second most social bank. HDFC and ICICI performed best on Facebook, while Yes Bank achieved the highest Twitter score due to their World Cup campaigns. Standard Chartered and Citibank have low scores as they do not have dedicated Twitter handles for India. ICICI, HDFC and Axis led in Facebook fans over the past three months, while SBI saw the highest growth.
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2. HIGHLIGHTS:
• HDFC bank has overtaken Yes bank in the month of
June on social media. HDFC bank performs the best
on social media followed by ICICI Bank. Yes Bank was
the most social bank last month.
• AXIS Bank & ICICI Bank fared the best on Facebook.
They have the highest Facebook score of 92 & 90
respectively, but they did not do exceptionally well on
Twitter.
• Yes Bank has achieved the highest score on Twitter
in the last month. This could be because of their
Twitter campaigns around the World cup that fetched
them visibility on the platform.
• Standard Chartered and Citibank India don’t have
Twitter handles specifically for India. Their scores are
determined only by their Facebook activities. This is the
reason for their low score compared to other banks.
• ICICI Bank, AXIS Bank & HDFC led the industry in
terms of Facebook fans over the last three months,
However Facebook page of SBI Bank has the highest
growth in fans over the last three months
3. Ran
k Company name
SSI SCORE
(June’14)
SSI SCORE
(May’14)
1 HDFC Bank 80 68
2 ICICI Bank 77 76
3 Yes Bank 66 89
4 Axis Bank 65 58
5 Kotak Mahindra Bank 45 45
6 SBI Bank 43 32
7 IDBI Bank 34 39
8 Citibank India 24 25
9
Standard Chartered
Bank India 15 19
MOST SOCIAL BANKS (INDIA)
SSI refers to Simplify360 Social Index. Arrow indicate increase/decrease in scores compared to previous month
4. PARAMETER WISE BREAKUP OF SCORES
Final index is a function of Buzz score, Facebook score and Twitter score
BANK
BUZZ
SCORE
FACEBOOK
SCORE
TWITTER
SCORE
OVERALL
SCORE
HDFC Bank 92 67 68 80
ICICI Bank 83 90 50 77
Yes Bank 58 67 82 66
Axis Bank 67 92 36 65
Kotak Mahindra Bank 42 33 65 45
SBI Bank 50 33 40 43
IDBI Bank 33 42 26 34
Citibank India 25 45 0 24
Standard Chartered
(India) 17 25 0 15
6. EARNED VS OWNED MEDIA BREAKUP
9,313
8,431
1,686
3,867
1,231
2,467
2,049
273
010,00020,00030,00040,000
Earned media
7,066
10,445
4,464
5,095
1,615
3,198
702
497
0 2,000 4,000 6,000 8,000 10,000 12,000
Owned Media
Share of mentions of brands on social media (Owned media and earned media breakup), June
2014
7. HDFC BANK HAS THE HIGHEST SHARE OF VOICE
30%
26%
14%
10%
9%
5%
4%
HDFC ICICI
Axis Bank Yes Bank
SBI Kotak Mahindra
IDBI Citibank India
Standard Chartered India
Share of mentions of brands on social media (Owned + earned media),
June 2014
In terms of social media mentions, Top 3 firms cover 70% of the
buzz
8. 0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000
ICICI BANK, AXIS BANK & HDFC BANK WERE
THE LEADERS ON FACEBOOK
Performance of Indian banks on Facebook, June 2014
Bank Industry, India, Source: Simplify360
Size of the bubble
represents the
percentage of
engaged fans to the
total fans on the page
LEADERS
PEOPLETALKINGABOUT
NO. OF FANS
10. ICICI BANK HAS THE HIGHEST SHARE OF
FANS ON FACEBOOK
28%
23%20%
9%
7%
5%
3% 3% 2%
ICICI
Axis Bank
HDFC
Yes Bank
IDBI
Citibank India
SBI
Share of fans on Facebook, June 2014
11. Size of the bubble
represents the
number of tweets
sent from the official
twitter handle
YES BANK IS THE UNDISPUTED LEADER ON TWITTER
LEADERS
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
0 50,000 100,000 150,000 200,000 250,000
Mentions
Followers
Performance of Indian banks on Twitter, June 2014
Bank Industry, India, Source: Simplify360
13. Methodology
Simplify360’s proprietary listening tool is used for collecting the data and
counting the number of mentions for each company.
The parameters considered for Twitter and Facebook were also gathered
through Simplify360. For brands having multiple Twitter profiles their main
official account is taken into consideration.
Total 9 banks were considered in the analysis.
A total of 62 thousands social media conversations analyzed in June.
Geography considered: India
Period of analysis: June 1 to June 30, 2014
14. Simplify360 – The Leader of Social Business
Intelligence
Most admired brand for Social Media Research on Slideshare
Top 10 Product Technology Company by TechSparks 2010
Listed amongst TOP 10 SMM tools by PR2020 and SocialMedia8
15. Social
Business
Intelligence
www.simplify360.com
Simplify360 is the leading social business intelligence firm.
Offerings include:
•Social Marketing Suite for agencies
•Social Contact Centre for BPOs
•Social Command Centre for Enterprises
We enable businesses to perform Online Reputation Management, Customer
Service, Community Management, Social Media Research & Brand Auditing;
Online Sales Lead Generation, and Consumer Sentiment Analysis.