Neu2u is a rising thrift boutique in downtown San Jose that turned to social media in hopes of increasing their business. In this presentation you will see the transformation of Neu2u's online presence as well as the content strategy used, including content themes and hashtags with example postings from all social mediums.

1. Sarah Ullmark Kayla Novak Re’Vonna Matthews
Stella Nwoye Rozeta Andres Analyse Meza Tanya Mutz

2. a
diamond
in the rough
Neu2u Thrift Boutique is one of
downtown San Jose’ s
hidden gems.

3. what’s
old to some
is neu2u

4. out
with the
old-fashioned
facebook.twitter.instagram. facebook.
twitter.instagram. facebook.twitter.
instagram. facebook.twitter.instagram.
facebook.twitter.instagram. facebook.
twitter.instagram. facebook.twitter.
instagram. facebook.twitter.instagram.
facebook.twitter.instagram. facebook.
facebook.com/Nue2uThriftBoutique

5. in
with the
neu trends

6. working in a
productive fashion
Scheduling face-to-tace meetings for a group of 7 students is practically impossible,
luckilly there’s technology.

7. #thrifty
SUNDAY
MONDAY
#Moneysaving-
monday
TUESDAY
#TWOFERTUESDAY
WEDNESDAY
#WOMENCRUSH
WEDNESDAY
#SOULFULSUNDAY

8. THURSDAY
SATURDAY
FRIDAY
#THRIFTYTHURSDAY
#FASHIONFACT
FRIDAY
#DATENIGHT
#thrifty

9. #trendy

10. #trendy

11. the
“HOT” list

12. the
“NOT” list

13. future
fashionistas?
IN-STORE PROMOTION
Owner’s Duty
UPKEEP