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Social Media
- 2. Social Media
- 5. Your Business Card is...
- 7. Voicemail Strategy Talk friendly, not professional Value tip or thought provoking quote ETR (estimated time of response) Better way to reach you? 15 second voicemail max Update DAILY
- 10. Inform + Educate + Entertain Your Basic Strategy
- 12. Meaningful Content Brand Consistency Search Engine Optimization This is NOT television
- 13. How Do I Use Linkedin?
Editor's Notes
- Ground rule number one:Sensitivity MeterGround rule number two:Cell PhonesWhat you can EXPECT to learn today?Where you begin when developing a social media strategy for your business.How to develop a more powerful brand and establish the VALUE DIFFERENCE between you and your competition with social media toolsFlip Video CameraYour basic strategy for developing a LOYAL AUDIENCE on Facebook, Linkedin, YouTube, Twitter, etc…Value Message for your clients – what this means and what it should includeGet you thinking about your brand…NOW…can anyone tell me what brand currently evokes the most customer loyalty in the country? [Pull up next slide]
- Children “bit”What can you EXPECT to learn today?What you will need to consider when you have decided to embrace social media tools for your businessHow to develop a more powerful brand and establish a VALUE DIFFERENCE between you and your competition with social media toolsFlip Video Camera – usage and optimizing your ROIYour basic strategy for developing a LOYAL AUDIENCE on Facebook, Linkedin, YouTube, Twitter, etc…Value Message for your clients – what this means and what it should includeGet you thinking about your brand, and how with the help of social media we can develop LOYAL customers…Speaking of your brand…can anyone tell me what brand currently evokes the most customer loyalty in this country? [Pull up next slide]
- Harley customers are willing to tattoo their bodies. You ever see anyone with your company logo tattooed on their skin? I’m still trying to convince my wife to get the Hays Insurance logo tattooed on her lower back.Big difference between SATISFIED and LOYAL customers…What is the difference between SATISFIED and LOYAL customers?Satisfied customers will shop anywhere at anytimeLoyal customers become part of your sales forceBefore we discuss how social media can help create LOYAL customers, let’s watch a quick video to get us in the mindset…
- Exchange business cards activity Corporate has a pipe up their butt? Avascend Healthcare Hospitality – your employees are also YOUR customersFinancial Advisor example – corporate card, stamps on back, laminateWrite something witty on the back, a HOOK to make the other person stop and thinkNo corporate BS to deal with? Get creative. [[PUT UP NEXT SLIDE]]Super Hero Cards (dot com)Murillo Design - - wooden poker chips with your info, would be good to use at our annual Chamber FestCardnetics.com - - a Card-a-pult! Rubber band powered desk-top catapult business cardMitnick security - - a twist off lock-pick kit card, for breaking into the executive suite
- Pass around the samples.
- When’s the last time someone called you up just to listen to your voicemail? Your on the other line or away from your desk….If my call was “very important to you” like you say, you would’ve answered…Don’t tell me what day of the week it is…Why it’s lame:Manager or Corporate tells you to be professional – Avascend example, told employees with scripted greetings to ACT PROFESSIONAL but to TALK FRIENDLYWhat can you do today to get people talking about how awesome your voicemail is?Be real – talk friendly, don’t sound canned and cliché Give a value tip, thought provoking quote - - something that will make the caller STOP and THINKTell them WHEN they can expect to hear back from youTell them if there is a BETTER way to reach you – EMAIL!!!Keep it to 15 seconds maxTo be really effective – update dailyHELPFUL TIPUse Sunday afternoon or evening to find 7 great quotes and write out your messages in advance so that Monday – Saturday all you have to do is take 5 minutes to record each morning
- Where do I start?Confused yet? So many options to choose from: blogs, microblogs, social networks, chat rooms, podcasts, vodcasts, etc. It can be overwhelming if you aren’t CLEAR on what you want to accomplish.Questions to consider:What are you hoping to achieve through social media engagement?Brand loyalty?Finding out what your customers really want?Increase attendance at an event you are holding?Build a customer community?Increase website traffic?What social media tools are going to help you best reach your goal?BlogTwitterFacebookPodcastLinkedinHow much time, money and in-house staff do you have to invest in your social media efforts? At least one person should be accountable for your efforts.Where are your customers online? Zach Ferres’ buddy who owns a video game business has nearly $50,000 in sales each year to gamers he meets online in World of Warcraft and other interactive video games played online.How are you going to measure your ROI? Increased comments and dialogues?Number of fans?Increased positive chatter in blogosphere?Increased website traffic? (use Google Analytics, for example)How will you determine whether to continue putting time, money and energy toward a social media tool? It can take over a year to fully realize the potential of a social media initiative.
- Inform your target audienceSpecial of the day – pizza restaurant example (video vs. simple post)Educate your audienceWrite a short article or make a video – share some insight about an area relevant to your product or service Entertain them!Jason Duff/COMSTOR videos (intern dress up as Buddy the Elf)
- How it Works:60-120 min record timeBuilt in editing softwareAdd mp3 musicShare via social networks, email or burn to disc$100-200 depending on the version you getWhat Could You Use it For?Testimonials Post Interview/Sales Presentation Follow-up – email a recap of your qualifications and how you can bring value to the organization or highlight important parts of your presentation More personal touch with your customers - Merry Christmas video personalized for themInterview other experts in various fields with insights that can help your customers achieve more! This builds credibility for you in their eyes.Great ROI
- Meaningful ContentHow-to’s, coaching sessions, interviews, tutorial videos, funny videos of you and your business, travel adventures, scripted web seriesBrand ConsistencySame graphic intro and/or ending on videosOr…your URL or YouTube Channel Name embedded within the video somewhereYou want to help the viewer find their way back to your channel again, so remind them within your video This is NOT televisionYouTube is about interaction – just likeFacebook, viewers can “Like”, Comment, and even share your video via several social networks with a click of a buttonHave a call to action within the video if you want, ask them to leave comments or share with others if they found value in itBuild a network just like Facebook, subscribe to others’ channels and they will likely return the favor, increasing your chance of being seenSEODescriptive titles – ensure your video gets found when searched by topic Thorough description of video once uploadedSpecific key words or phrases when tagging your video – don’t be “that guy” though! (using tags not relevant to your video but popular searches right now – will bump your video to the top of searches but you will lose audience loyalty quick)
- The 2nd Radius Get IntroducedGet RecommendedForward Your ProfileKeep Tabs on Competition Answer Questions Posted
- If I gave you 100 names on a cold call sheet, how many would you be able to develop into clients/customers? 2-3 if you’re awesome?What if I gave you 100 REFERRALS. How many of those could you develop into clients? 50 if you suck, right? So which is easier?Now, think about what you consider to be the most valuable asset in your business? Got it in your mind? Was it your email address book? Well, it is. Do you have your clients’/customers’ email address? How often are you in front of them? Not enough. Get in front of your customers/prospects regularly – depends on your goals but you could do monthly, bi-monthly, or weeklyWhat is a value message? E-Zine, etc.Anything that helps your customer or client WIN and makes you look like the WINNER.CEO doesn’t care about saving money, show him how you can help him PRODUCE MORE and/or PROFIT MOREContractors - - How-to videos would be clutchInterview others that can share tips that will help your client/customer win, also boosts your credibility because now your network knows that you KNOW that person