SlideShare a Scribd company logo
Wisdom of Crowds als
Wettbewerbsvorteil
Social Media 2.5 Konferenz
Zürich, 23. Mai 2012
Wolfgang Jastrowski, @jaschi42
Head Communications, Legal, K&R Mgmt IT
We identify and evaluate risks                                         We select and take risks




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 We transfer and trade risks                                    We educate and consult on risks
The
                 Th corporate communication
                                     i i
                        concert hall




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Professionally orchestrated and
                 P f    i   ll     h        d d
                     executed in good style
                                  g       y




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Silent audience




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                           G    I         U           DO    D  L
Realized in 2008 - got to change that ...
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                           G    I         U           DO    D  L
We t
           W put our most valuable assets at work
                         t l bl        t t      k
             – truly engaged our employees!




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                           G    I         U           DO    D  L
Sc ee s ots as shown here du g
                 Screenshots was s o      e e during
                           the live event
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                           G    I         U           DO    D  L
Remarkable adoption
   since Sept 2009
                                                                     500 active collaboration
                                                                    groups
                                                                    90% core business, 10%
                                                                                     ,
                                                                    social groups
                                                                    Employee participation:
                                                                       p oyee pa t c pat o
                                                                    89% readers, 57% joiners,
                                                                    41% commenter, 22%
                                                                    creators
                                                                        t
                                                                     60'000 content items
                                                                    (documents, di
                                                                    (d        t discussions,
                                                                                         i
                                                                    blogs)
                                                                     600'000 content views per
                                                                                 t t i
                                                                    month - more than the
                                                                    intranet
                                                                      t a et
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                           G    I         U           DO    D  L
Early d
                       E l adopters were easily
                                            il
                               attracted




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                           G    I         U           DO    D  L
Doing easier, more transparent and more
personal what we've been doing before
               we ve
                                                                                        Project Teams
                                                                                        Expert Groups
                                                                                        Learning groups
                                                                                        Client Teams
                                                                                        Locations
                                                                                        Global functions,
                                                                                        smaller units and
                                                                                        teams
                                                                                        Internal news
                                                                                        providers
                                                                                        Internal service
                                                                                        providers
                                                                                        …
               Screenshots was shown here
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                      during the liveU event DO D  L
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                            G    I
It works because …




Self service, clear                        Easy sharing and                              Context visible
purpose, visible                           creating content                              (who, when, why),
memberships,
memberships                                (intuitive),
                                           (intuitive) transparent                       allows to create
invited and                                dialogue and                                  own profile and
surrounded by                              feedback loops,                               network company-
trusted people                             getting something                             wide
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                             G    I         U           DO    D  L
                                           back
New topics entered the stage




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                           G    I         U           DO    D  L
A new way of transparent collaboration
on shared topics emerged




                 Sc ee s ots as shown here du g
                 Screenshots was s o      e e during
                           the live event
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                           G    I         U           DO    D  L
It works because …




Crowed sourced,                           It allows to address                       It enables to make
nurtured by Swiss Re                      issues or offers                           links to an even wider
culture and values                        solutions /                                network – integrating
and embraced by                           opportunities outside                      related topics globally -
management                                the organisational or
                                          functional structure
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                             G    I         U           DO    D  L
Leadership d
         L d hi does not want to
            miss the bandwagon
                           g




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                           G    I         U           DO    D  L
Leadership Communication – authentic




                 Sc ee s ots as shown here du g
                 Screenshots was s o      e e during
                           the live event
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                           G    I         U           DO    D  L
Leadership Communication – engaging




                 Sc ee s ots as shown here du g
                 Screenshots was s o      e e during
                           the live event
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                           G    I         U           DO    D  L
Leadership Communication – global
events




                 Sc ee s ots as shown here du g
                 Screenshots was s o      e e during
                           the live event
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                           G    I         U           DO    D  L
It works because …




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                                                    QFO                                        , XGH
                                                                                               QFO
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It is personal,                          It is engaging,                                 It is relevant for
authentic and                            asking for dialogue,                            employees and
transparent                              using multimedia                                up-to-date
                                                                                         up to date ,
                                         formats, and makes                              answering the
                                         it easy to participate                          obvious question and
                                                                                         ensuring quick
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                                                                                         response times
Business i
                           B i       impact iis
                           visible and tangible
                                          g




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Still a toddler in the
external social media
  t       l   i l    di
  world – but afloat                                                    Swiss Re on Twitter
                                                                        @SwissRe, @SwissRe_GP
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    W       WRQ                                                         @SwissRe_CGD,
                                                                        @SwissRe_CS
                                                                        @SwissRe CS
 W VW 
  KL H[
      H[W
                                                                        YouTube Channel
                                                                             y
                                                                        www.youtube.com/swissretv
                                                                        Recruiting on LinkedIn and
                                                                        Xing with company site and
                                                                        open positions,
                                                                        Alumni Network and Risk
                                                                        Connect C
                                                                        C         t Community
                                                                                          it
                                                                        (invitational)
                                                                        Social Media policy and
                                                                        employee education
                                                                        framework

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                     QI P DWRQ I            U      VV DO    D  L
Employee Social Media Education
   p y
Framework




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Video teaser to                          eLearning Module                                Workshop Cutting
highlight benefits,                      for the Social Media                            through the noise -
risks,
risks Swiss Re s
            Re's                         Participation Policy
                                                       Policy,                           j
                                                                                         joining the conversation
                                                                                               g
                                                                                         on the web for
position and                             explaining the 10
                                                                                         employees who want to
education material                       easy rules to follow
                                                                                         actively engage
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                             G    I         U           DO    D  L
                                                                                         (currently in pilot)
External Social Media of course discussed
on the internal platform




                   Sc ee s ots as shown here du g
                   Screenshots was s o      e e during
                             the live event
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                             G    I         U           DO    D  L
We do t l t
             W d not plan to makek
              social our business

                                                    but

     we t to make our b i
        try t    k      business
              more social
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                           G    I         U           DO    D  L
Thank you
Legal notice
©2012 Swiss Re. All rights reserved. You are not permitted to create any
modifications or derivatives of this presentation or to use it for commercial or
other public purposes without the prior written permission of Swiss Re.
                                                                      Re

Although all the information used was taken from reliable sources, Swiss Re
does not accept any responsibility f th accuracy or comprehensiveness
d        t        t               ibilit for the                  h   i
of the details given. All liability for the accuracy and completeness thereof or
for any damage resulting from the use of the information contained in this
presentation is expressly excluded. Under no circumstances shall Swiss Re
or its Group companies be liable for any financial and/or consequential loss
relating to this presentation.
       g         p




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                           G    I         U           DO    D  L

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Social Media 2.5 Conference | Enterprise 2.0: Wisdom of Crowds als Wettbewerbsvorteil

  • 1. Wisdom of Crowds als Wettbewerbsvorteil Social Media 2.5 Konferenz Zürich, 23. Mai 2012 Wolfgang Jastrowski, @jaschi42 Head Communications, Legal, K&R Mgmt IT
  • 2. We identify and evaluate risks We select and take risks 6Z L 5HL VV QVXUDQFH &RP SDQ /W _ : ROJDQJ -DVW RZ VNL_ 6RFL 0 HGL =XUFK 0 D G I U DO D L We transfer and trade risks We educate and consult on risks
  • 3. The Th corporate communication i i concert hall 6Z L 5HL VV QVXUDQFH RP SDQ /W _ : ROJDQJ -DVW RZ VNL_ 6RFL 0 HGL =XUFK 0 D G I U DO D L
  • 4. Professionally orchestrated and P f i ll h d d executed in good style g y 6Z L 5HL VV QVXUDQFH RP SDQ /W _ : ROJDQJ -DVW RZ VNL_ 6RFL 0 HGL =XUFK 0 D G I U DO D L
  • 5. Silent audience 6Z L 5HL VV QVXUDQFH RP SDQ /W _ : ROJDQJ -DVW RZ VNL_ 6RFL 0 HGL =XUFK 0 D G I U DO D L
  • 6. Realized in 2008 - got to change that ... 6Z L 5HL VV QVXUDQFH RP SDQ /W _ : ROJDQJ -DVW RZ VNL_ 6RFL 0 HGL =XUFK 0 D G I U DO D L
  • 7. We t W put our most valuable assets at work t l bl t t k – truly engaged our employees! 6Z L 5HL VV QVXUDQFH RP SDQ /W _ : ROJDQJ -DVW RZ VNL_ 6RFL 0 HGL =XUFK 0 D G I U DO D L
  • 8. Sc ee s ots as shown here du g Screenshots was s o e e during the live event 6Z L 5HL VV QVXUDQFH RP SDQ /W _ : ROJDQJ -DVW RZ VNL_ 6RFL 0 HGL =XUFK 0 D G I U DO D L
  • 9. Remarkable adoption since Sept 2009 500 active collaboration groups 90% core business, 10% , social groups Employee participation: p oyee pa t c pat o 89% readers, 57% joiners, 41% commenter, 22% creators t 60'000 content items (documents, di (d t discussions, i blogs) 600'000 content views per t t i month - more than the intranet t a et 6Z L 5HL VV QVXUDQFH RP SDQ /W _ : ROJDQJ -DVW RZ VNL_ 6RFL 0 HGL =XUFK 0 D G I U DO D L
  • 10. Early d E l adopters were easily il attracted 6Z L 5HL VV QVXUDQFH RP SDQ /W _ : ROJDQJ -DVW RZ VNL_ 6RFL 0 HGL =XUFK 0 D G I U DO D L
  • 11. Doing easier, more transparent and more personal what we've been doing before we ve Project Teams Expert Groups Learning groups Client Teams Locations Global functions, smaller units and teams Internal news providers Internal service providers … Screenshots was shown here 6Z L 5HL VV QVXU during the liveU event DO D L DQFH RP SDQ /W _ : ROJDQJ -DVW RZ VNL_ 6RFL 0 HGL =XUFK 0 D G I
  • 12. It works because … Self service, clear Easy sharing and Context visible purpose, visible creating content (who, when, why), memberships, memberships (intuitive), (intuitive) transparent allows to create invited and dialogue and own profile and surrounded by feedback loops, network company- trusted people getting something wide 6Z L 5HL VV QVXUDQFH RP SDQ /W _ : ROJDQJ -DVW RZ VNL_ 6RFL 0 HGL =XUFK 0 D G I U DO D L back
  • 13. New topics entered the stage 6Z L 5HL VV QVXUDQFH RP SDQ /W _ : ROJDQJ -DVW RZ VNL_ 6RFL 0 HGL =XUFK 0 D G I U DO D L
  • 14. A new way of transparent collaboration on shared topics emerged Sc ee s ots as shown here du g Screenshots was s o e e during the live event 6Z L 5HL VV QVXUDQFH RP SDQ /W _ : ROJDQJ -DVW RZ VNL_ 6RFL 0 HGL =XUFK 0 D G I U DO D L
  • 15. It works because … Crowed sourced, It allows to address It enables to make nurtured by Swiss Re issues or offers links to an even wider culture and values solutions / network – integrating and embraced by opportunities outside related topics globally - management the organisational or functional structure 6Z L 5HL VV QVXUDQFH RP SDQ /W _ : ROJDQJ -DVW RZ VNL_ 6RFL 0 HGL =XUFK 0 D G I U DO D L
  • 16. Leadership d L d hi does not want to miss the bandwagon g 6Z L 5HL VV QVXUDQFH RP SDQ /W _ : ROJDQJ -DVW RZ VNL_ 6RFL 0 HGL =XUFK 0 D G I U DO D L
  • 17. Leadership Communication – authentic Sc ee s ots as shown here du g Screenshots was s o e e during the live event 6Z L 5HL VV QVXUDQFH RP SDQ /W _ : ROJDQJ -DVW RZ VNL_ 6RFL 0 HGL =XUFK 0 D G I U DO D L
  • 18. Leadership Communication – engaging Sc ee s ots as shown here du g Screenshots was s o e e during the live event 6Z L 5HL VV QVXUDQFH RP SDQ /W _ : ROJDQJ -DVW RZ VNL_ 6RFL 0 HGL =XUFK 0 D G I U DO D L
  • 19. Leadership Communication – global events Sc ee s ots as shown here du g Screenshots was s o e e during the live event 6Z L 5HL VV QVXUDQFH RP SDQ /W _ : ROJDQJ -DVW RZ VNL_ 6RFL 0 HGL =XUFK 0 D G I U DO D L
  • 20. It works because … , XGH QFO , XGH QFO , XGH QFO 6FU 6F HH K HHQVKRW 6FU 6F HH K HHQVKRW 6FU 6F HH K HHQVKRW It is personal, It is engaging, It is relevant for authentic and asking for dialogue, employees and transparent using multimedia up-to-date up to date , formats, and makes answering the it easy to participate obvious question and ensuring quick 6Z L 5HL VV QVXUDQFH RP SDQ /W _ : ROJDQJ -DVW RZ VNL_ 6RFL 0 HGL =XUFK 0 D G I U DO D L response times
  • 21. Business i B i impact iis visible and tangible g 6Z L 5HL VV QVXUDQFH RP SDQ /W _ : ROJDQJ -DVW RZ VNL_ 6RFL 0 HGL =XUFK 0 D G I U DO D L
  • 22. Still a toddler in the external social media t l i l di world – but afloat Swiss Re on Twitter @SwissRe, @SwissRe_GP (GL DQG SRVLL W WRQ @SwissRe_CGD, @SwissRe_CS @SwissRe CS W VW KL H[ H[W YouTube Channel y www.youtube.com/swissretv Recruiting on LinkedIn and Xing with company site and open positions, Alumni Network and Risk Connect C C t Community it (invitational) Social Media policy and employee education framework ROVV DWRQ DQFHRU 6Z L 5HLL 3O I RP_SDQ /W L : ([FKDQJH _ 8%6 VNL_L 5H 0 HGL =XUFK 0 D ODERU QVXU DW P , RU G_ ROJDQJ -DVW RZ 6Z 6RFL QI P DWRQ I U VV DO D L
  • 23. Employee Social Media Education p y Framework , XGH QFO , XGH QFO , XGH QFO 6FU 6F HH K HHQVKRW 6FU 6F HH K HHQVKRW 6FU 6F HH K HHQVKRW Video teaser to eLearning Module Workshop Cutting highlight benefits, for the Social Media through the noise - risks, risks Swiss Re s Re's Participation Policy Policy, j joining the conversation g on the web for position and explaining the 10 employees who want to education material easy rules to follow actively engage 6Z L 5HL VV QVXUDQFH RP SDQ /W _ : ROJDQJ -DVW RZ VNL_ 6RFL 0 HGL =XUFK 0 D G I U DO D L (currently in pilot)
  • 24. External Social Media of course discussed on the internal platform Sc ee s ots as shown here du g Screenshots was s o e e during the live event 6Z L 5HL VV QVXUDQFH RP SDQ /W _ : ROJDQJ -DVW RZ VNL_ 6RFL 0 HGL =XUFK 0 D G I U DO D L
  • 25. We do t l t W d not plan to makek social our business but we t to make our b i try t k business more social 6Z L 5HL VV QVXUDQFH RP SDQ /W _ : ROJDQJ -DVW RZ VNL_ 6RFL 0 HGL =XUFK 0 D G I U DO D L
  • 27. Legal notice ©2012 Swiss Re. All rights reserved. You are not permitted to create any modifications or derivatives of this presentation or to use it for commercial or other public purposes without the prior written permission of Swiss Re. Re Although all the information used was taken from reliable sources, Swiss Re does not accept any responsibility f th accuracy or comprehensiveness d t t ibilit for the h i of the details given. All liability for the accuracy and completeness thereof or for any damage resulting from the use of the information contained in this presentation is expressly excluded. Under no circumstances shall Swiss Re or its Group companies be liable for any financial and/or consequential loss relating to this presentation. g p 6Z L 5HL VV QVXUDQFH RP SDQ /W _ : ROJDQJ -DVW RZ VNL_ 6RFL 0 HGL =XUFK 0 D G I U DO D L