This document discusses using social media, community building, content creation, and branding to boost rankings in search engines. It recommends focusing on building a brand and creating valuable content to engage readers and fans in communities. Specific strategies include developing a local profile and rich snippets on social media, running CSR campaigns and educational content to build a supportive community, and using different types of media like games, videos and blogs to share online resources. The overall goal is to improve reputation, positioning and trust through an integrated social media, content, community and brand strategy.