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SOCIAL PRODUCT
INNOVATION
Objective
•   Social Media
•   Social Product Innovation
•   Jakarta’s Traffic Problem
•   Social & Green Transportation
SOCIAL MEDIA YOU KNOW ALL OF THESE…?
SOCIAL MEDIA A DEFINITION




            “A group of Internet-based applications that build on the ideological
            and technological foundations of web 2.0 and that allow the creation
                         and exchange of user-generated content”




http://en.wikipedia.org/wiki/Social_media
SOCIAL PRODUCT INOVATION A DEFINITION




                                               PROBLEMS




                                               Create Social
  Like to                                         Product
               Like to play    Like to share    Innovation
participate


                                                    @nebengers
Rasio jalan
                              6,4%di Jakarta

6.549           Luas
                Jakarta km2                                                    8,1%
                                                                             Kendaraan


                                                                 0,01%
                                                                  jalan



                                                                          juta
                                                          7,98            kendaraan


                                                                                  Kendaraan
                                                   kendaraan
                                                      pribadi   98% : 2%          umum


                                                                 44%        56%


 70%
Mobil pribadi
                          21,9jt     Perjalanan
                                     /hari
                                                   CAR SHARING ??
@nebengers A DEFINITION




“social transportation, where private vehicles in cooperation with the public for
transportation needs”

Social road transport implies two things: people share vehicles and vehicles share
roads.
@nebengers THE VALUE




                Community           Green
               Development      Transportation



               Safety Driving    Cost Sharing



                       Increase Social
                            Value
@nebengers

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Social & green transportation (1)

  • 2. Objective • Social Media • Social Product Innovation • Jakarta’s Traffic Problem • Social & Green Transportation
  • 3. SOCIAL MEDIA YOU KNOW ALL OF THESE…?
  • 4. SOCIAL MEDIA A DEFINITION “A group of Internet-based applications that build on the ideological and technological foundations of web 2.0 and that allow the creation and exchange of user-generated content” http://en.wikipedia.org/wiki/Social_media
  • 5. SOCIAL PRODUCT INOVATION A DEFINITION PROBLEMS Create Social Like to Product Like to play Like to share Innovation participate @nebengers
  • 6. Rasio jalan 6,4%di Jakarta 6.549 Luas Jakarta km2 8,1% Kendaraan 0,01% jalan juta 7,98 kendaraan Kendaraan kendaraan pribadi 98% : 2% umum 44% 56% 70% Mobil pribadi 21,9jt Perjalanan /hari CAR SHARING ??
  • 7. @nebengers A DEFINITION “social transportation, where private vehicles in cooperation with the public for transportation needs” Social road transport implies two things: people share vehicles and vehicles share roads.
  • 8. @nebengers THE VALUE Community Green Development Transportation Safety Driving Cost Sharing Increase Social Value
  • 9.