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Social Buzz, Techfest 2012
The challenge is to build a comprehensive social marketing campaign centered around themes like “Green Travelling”, “Green Spaces”, and “Waste Management”, that can influence our society for its betterment. Remember that everything communicates, and that a successful campaign should address the five Ws and H of journalism. Think out of the box and at the same time ensure that your idea is economically viable. You are expected to develop a complete marketing communications strategy (using new media, social media as well as traditional channels of media) and budgeting plans. Support your communications strategy with samples of your ideas.
