A set of useful charts and statistics on social and content marketing in 2013.

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Social & Content Marketing
Useful Statistics & Charts 2013

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Content
Marketing
90% of B2B marketers do some
form of content marketing
26% of marketing budgets on
average is spent on content
Companies producing low value
content are 27% less likely to be
considered and 40% less likely to
win business
(B2B Marketing Insider)

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50 55 60 65 70
Case Studies
Research Reports
eNewsletters
In-person events
Webinars
Videos
White Papers
Most Effective Content Tactics
Source : CMI March 2013
Percentage of UK marketers rating the tactic effective.

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Blogs Most
Important
Inbound
Marketing Tool
B2B companies with blogs generate
67% more leads than non-blogging
companies (Social Media B2B)
25% of users rate their company
blog as critical to their business
(Marketing Charts)

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0 20 40 60 80 100
Social Networks Used by Marketers
Google+
YouTube
Facebook
Twitter
LinkedIn
%
% Using each network, source CMI 2013
Note: Google+ fastest growing and now more active users than Twitter

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%
Source: State of Inbound Marketing, Hubspot March 2013
0
10
20
30
40
50
60
70
LinkedIn Blog Facebook Twitter
LinkedIn Delivers More Customers
Percentage of B2B Companies that have acquired a customer through this channel

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SEO
Provides
Higher
Closes
15% SEO leads close
9% referrals close
7% paid search leads close
4% social media leads close
Source: Hubspot research 2013

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Social
Login
86% say they don’t want to create
new accounts on websites
(MarketingSherpa)
77% believe social login is a good
solution (MarketingSherpa)
21% best in class companies use
social sign in compared to 8% of
average companies (MarketingProfs)

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Thank You