Social Alpha teamed up with Bokaap Design to enhance their platform visually & improve the UX to make it more intuitive. https://bokaap.design/case-study/socialalpha-ui-ux-design-bangalore/

1. SocialAlpha
OpenInnovationPlatform
The objective ofthe platform isto drive
innovative solutionsforthe bottom of
pyramid challengesin India.The goalisto
enable acommunitybased problem
identification and validation,focusand
find world-wide innovatorson real&
validated problem solving and efficient
deploymentofscarce resourcesto help
solve the mostimportantand critical
problems.
Whatwedid
Webapplicationredesign&optimization
Improvingexistingfunctionality
Component-basedUI-kit
TheBrief
Social Alpha’sfunctionalitywasalreadyin placewhen theycameto us.With functions
added overa period oftime, theuserexperiencefora userto perform certain tasks
wasnotclear.In someplaces, theactionswererepeating whilein others, some
actionsseemed irrelevant.Wepartnered with Social Alpha to upgradeitsexisting
platform visuallyand fill in anyUX gapsto makeitintuitiveforentrepreneursand
innovatorsto usetheplatform in itsfull potential.
OurApproach
Wedecided to work on thedashboard first, asitisthemain area ofengagementfornew and existing usersand thisiswhereall themajor
componentscome.To makethespaceuseful, weadded information aboutwhatisgoing on and segmented them to makeitscan-able.Bythe
end, weplanned to createa UI kitthatcontainsall componentsoftheinterface.
Work OurStory Careers Media Contact

2. Initially, theproductwaslooking incompleteand outdated even though itwasnew.Itwasfunctioning butwasnotintuitiveoruserfriendly.We
worked on thehierarchyofinformation on thescreenswith fontssizes, coloursand whitespaceto ensuretherelevantinformation isaccessed in
a logical manner.
UITransformation

3. Builtforintuitiveproblem/solutioncreation
Wemadeiteasierforusersto createproblems/solutionsbydividing itinto multiplesteps, theform need notbelinearbut
captureall thenecessaryinformation beforepublishing.That’swhatmakestheprocessintuitive.
Social Alpha workswith innovators, experts, and investors, theyneeded an interfacethatistime-efficientforeverygroup.
Engaging copy, clearCTA's, fewerbuttonswith icons, morelabelswith text, and all theessential actionson the
problem/solution cardsand itsdetail pageplaced thoughtfullywerethekeyto achievethat.
Essentialactionsplaced upfrontforefficiency

4. With thetargetusersalwayson thego, itiscrucial to
ensuretheessential information isstill athand.
Responsivenessisabare
necessity!

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