This document summarizes the author's experience growing an Instagram account for Soccer Mall/Soccercart.com from scratch to over 8,000 followers between 2013 and 2015. It highlights several of the author's top Instagram posts that demonstrated in-depth product knowledge, promoted products related to real-world soccer events, and provided excellent customer service, showcasing skills that benefited the brand.

1. Soccer Mall Soccercart.com
Top Instagram posts
By: Alexander Molchan

2. Intro
• In the summer of 2013 I created Soccer
Mall/Soccercart.com’s Instagram account from scratch.
After my last day with the company in 2015, I had
gained the account over 8,000 followers.
• The following posts I selected because they showcase
my in depth product knowledge/appreciation for the
brand’s culture and ethos, my ability to promote
product in conjunction with real-life and real-time
events like USA-Mex friendly, World Cup, Copa
America, Champions League and my ability to facilitate
customer service to the highest degree.
• Enjoy!