Custom soap boxes for packaging in custom sizes, shapes and styles which make it the best option for packaging your products in a safe way. cheap custom soap boxes with fast delivery.
SiamVendora "Herbal Soap Thailand" is dedicated to making the finest natural handmade soap at the most highest quaity and at the optimas price. We only source the best ingredients for the soap production. Our handmade soap is made in small batches using the Cold Process (CP), Melt & Pour (MP) and Hot Process (HP) methods, thereby retaining the natural glycerin that is produced during the saponification process. Glycerin naturally soothes and softens the skin. Whereas many commercial soap manufacturers remove glycerin from during their soap process, thus leaving your skin dry and itchy after using their soap.
BRIGHT LIGHT, an urban startup, plans to launch a new soap in rural South India. They will conduct market research to understand dynamics and opportunities. Their marketing plan includes competitive analysis, identifying product portfolio, appropriate packaging and pricing, communication strategy, brand positioning, and sales strategy. BRIGHT LIGHT aims to achieve sales targets, customer goodwill and satisfaction, and maximum profits within five years by focusing on women aged 20-50 from low-income families. The plan involves direct marketing, small stores, wholesalers for distribution and educating villagers to create brand awareness. Progress will be monitored weekly against budgets and deadlines.
Manufacturing and Packaging Process of Soaps, Detergents & Acid SlurryAjjay Kumar Gupta
Novelty in ideas and marketing seems to be the major subject matter of the Indian soap industry. The soaps, detergent and acid slurry product industry are vivacious, varied, creative and tricky, and have the prospective to provide a gratifying career. Soaps and detergents are used frequently in our daily life. We use them to wash our hands and clean our clothes without ever really paying attention to how they work. Beneath the plain white surface of a bar of soap lie an intriguing history and a powerful chemistry.
See more: http://goo.gl/2mI1EU
http://www.entrepreneurindia.co/
Tags
Acid Slurry Making Plant, Acid slurry manufacturing plant, Acid Slurry manufacturing technology, Acid Slurry technology, Application of Detergents, Art of soap making, Bar Soaps Manufacturing Process, best small and cottage scale industries, Book on acid slurry, surfactants, soap and detergents, Business Plan for a Startup Business, Business start-up, Classification of Soap Products, Cleaners, Composition and Manufacturing of Detergent, Detergent Formulation Consulting In India, Detergent manufacturing process, Detergent Powder Business, Detergent Powder Manufacturing Plant, Detergent Powder Manufacturing Small Business Idea, Formulation of Detergents, How Manufacture of Detergent Products, How to make acid slurry, How to Make Detergent Powder, How to Make Laundry Soap, How to Make Liquid Soap Detergent, How to Make Produce Liquid Washing Soap, How to Make Soap, How to Manufacture Detergent and Cleaning Products, How to manufacture soap, How to Manufacture Soaps Detergents & Acid slurry, How to Start a Soap Manufacturing industry, How to Start a Soap Production Business, How to Start a Soaps Detergent and acid slurry industry?, How to start a successful Soap Manufacturing business, How to start a successful Soaps Detergent and acid slurry business, How to Start Soap Manufacturing Industry in India, How to Start Your Own Soap Business, Liquid Detergent Production Line, Liquid detergents manufacturing process, Manufacturing and Packaging Process of Soaps, Detergents & Acid Slurry, Manufacturing of Synthetic Detergent, Manufacturing Process and Formulations of Various Soaps, Manufacturing process of acid slurry, modern small and cottage scale industries, Most Profitable Soap Manufacturing Business Ideas, Packaging of Soaps and Detergents, Process technology books, Profile on the Production of Liquid Detergent, Profitable small and cottage scale industries, Profitable Small Scale Manufacture of Soaps & Detergents, Profitable Small Scale Soaps Detergent and acid slurry manufacturing, Setting up and opening your Soaps Detergent and acid slurry Business, Setting up of Soaps Detergent and acid slurry production Units, Setup a detergent industry, Small scale Commercial Soaps Detergent and acid slurry making, Small scale Soap production line, small scale Soaps Detergent and acid slurry production line
The document presents a project from an English class at Colegio La Salle to design a body wash soap company called AASTTEM Softty Heart. The project involved learning about the ingredients, production, marketing, and legal requirements for the soap. It also explored how different school subjects like communications, law, and economics relate to the project. The document outlines the company structure with students in roles like President, Marketing, and Sales Manager. It discusses the product, target audience, and marketing strategies like posters, brochures, TV and radio commercials. Student quotes praise the project for being creative, responsible, and giving business insights.
Lifebuoy soap was introduced in 1895 as a disinfectant soap to help prevent diseases like typhoid and yellow fever. It became the largest selling soap brand in the world. Over time, Lifebuoy expanded its product line and moved from targeting only men to marketing to families. In the 1990s, Lifebuoy's market share declined as competitors entered the market. To rejuvenate the brand, Lifebuoy launched new variants targeting different segments and increased advertising. It also conducted health programs to promote hygiene awareness and position itself as beneficial to communities.
The document summarizes a launch plan for a new children's soap brand called "kiddoz". It discusses the market opportunity for a children's soap, introduces the kiddoz product, and outlines marketing strategies including promotional activities, pricing, distribution channels, and financial projections. The plan is to create a new market for 6-12 year olds and gain market share from competitors through an engaging avatar-shaped soap at a slightly premium price point.
SiamVendora "Herbal Soap Thailand" is dedicated to making the finest natural handmade soap at the most highest quaity and at the optimas price. We only source the best ingredients for the soap production. Our handmade soap is made in small batches using the Cold Process (CP), Melt & Pour (MP) and Hot Process (HP) methods, thereby retaining the natural glycerin that is produced during the saponification process. Glycerin naturally soothes and softens the skin. Whereas many commercial soap manufacturers remove glycerin from during their soap process, thus leaving your skin dry and itchy after using their soap.
BRIGHT LIGHT, an urban startup, plans to launch a new soap in rural South India. They will conduct market research to understand dynamics and opportunities. Their marketing plan includes competitive analysis, identifying product portfolio, appropriate packaging and pricing, communication strategy, brand positioning, and sales strategy. BRIGHT LIGHT aims to achieve sales targets, customer goodwill and satisfaction, and maximum profits within five years by focusing on women aged 20-50 from low-income families. The plan involves direct marketing, small stores, wholesalers for distribution and educating villagers to create brand awareness. Progress will be monitored weekly against budgets and deadlines.
Manufacturing and Packaging Process of Soaps, Detergents & Acid SlurryAjjay Kumar Gupta
Novelty in ideas and marketing seems to be the major subject matter of the Indian soap industry. The soaps, detergent and acid slurry product industry are vivacious, varied, creative and tricky, and have the prospective to provide a gratifying career. Soaps and detergents are used frequently in our daily life. We use them to wash our hands and clean our clothes without ever really paying attention to how they work. Beneath the plain white surface of a bar of soap lie an intriguing history and a powerful chemistry.
See more: http://goo.gl/2mI1EU
http://www.entrepreneurindia.co/
Tags
Acid Slurry Making Plant, Acid slurry manufacturing plant, Acid Slurry manufacturing technology, Acid Slurry technology, Application of Detergents, Art of soap making, Bar Soaps Manufacturing Process, best small and cottage scale industries, Book on acid slurry, surfactants, soap and detergents, Business Plan for a Startup Business, Business start-up, Classification of Soap Products, Cleaners, Composition and Manufacturing of Detergent, Detergent Formulation Consulting In India, Detergent manufacturing process, Detergent Powder Business, Detergent Powder Manufacturing Plant, Detergent Powder Manufacturing Small Business Idea, Formulation of Detergents, How Manufacture of Detergent Products, How to make acid slurry, How to Make Detergent Powder, How to Make Laundry Soap, How to Make Liquid Soap Detergent, How to Make Produce Liquid Washing Soap, How to Make Soap, How to Manufacture Detergent and Cleaning Products, How to manufacture soap, How to Manufacture Soaps Detergents & Acid slurry, How to Start a Soap Manufacturing industry, How to Start a Soap Production Business, How to Start a Soaps Detergent and acid slurry industry?, How to start a successful Soap Manufacturing business, How to start a successful Soaps Detergent and acid slurry business, How to Start Soap Manufacturing Industry in India, How to Start Your Own Soap Business, Liquid Detergent Production Line, Liquid detergents manufacturing process, Manufacturing and Packaging Process of Soaps, Detergents & Acid Slurry, Manufacturing of Synthetic Detergent, Manufacturing Process and Formulations of Various Soaps, Manufacturing process of acid slurry, modern small and cottage scale industries, Most Profitable Soap Manufacturing Business Ideas, Packaging of Soaps and Detergents, Process technology books, Profile on the Production of Liquid Detergent, Profitable small and cottage scale industries, Profitable Small Scale Manufacture of Soaps & Detergents, Profitable Small Scale Soaps Detergent and acid slurry manufacturing, Setting up and opening your Soaps Detergent and acid slurry Business, Setting up of Soaps Detergent and acid slurry production Units, Setup a detergent industry, Small scale Commercial Soaps Detergent and acid slurry making, Small scale Soap production line, small scale Soaps Detergent and acid slurry production line
The document presents a project from an English class at Colegio La Salle to design a body wash soap company called AASTTEM Softty Heart. The project involved learning about the ingredients, production, marketing, and legal requirements for the soap. It also explored how different school subjects like communications, law, and economics relate to the project. The document outlines the company structure with students in roles like President, Marketing, and Sales Manager. It discusses the product, target audience, and marketing strategies like posters, brochures, TV and radio commercials. Student quotes praise the project for being creative, responsible, and giving business insights.
Lifebuoy soap was introduced in 1895 as a disinfectant soap to help prevent diseases like typhoid and yellow fever. It became the largest selling soap brand in the world. Over time, Lifebuoy expanded its product line and moved from targeting only men to marketing to families. In the 1990s, Lifebuoy's market share declined as competitors entered the market. To rejuvenate the brand, Lifebuoy launched new variants targeting different segments and increased advertising. It also conducted health programs to promote hygiene awareness and position itself as beneficial to communities.
The document summarizes a launch plan for a new children's soap brand called "kiddoz". It discusses the market opportunity for a children's soap, introduces the kiddoz product, and outlines marketing strategies including promotional activities, pricing, distribution channels, and financial projections. The plan is to create a new market for 6-12 year olds and gain market share from competitors through an engaging avatar-shaped soap at a slightly premium price point.
Dove is a personal care brand owned by Unilever that sells products like body wash, deodorant and hair care. It uses a societal marketing concept through its "Dove Campaign for Real Beauty" which aims to improve women's self esteem. This includes educational workshops and videos celebrating diverse body types. However, some criticize Dove and Unilever for hypocrisy due to other brands' advertising approaches. Dove targets different consumer segments with differentiated products and marketing strategies.
This document is a project report submitted by Rohit Kumar to the Department of Business Studies at Keshav Mahavidyalaya exploring consumer behavior toward Lux soap. It includes an introduction, industry and company profiles on the soap industry and Lux soap, objectives of the report, limitations of the study, and a product profile of Lux soap. The majority of the report appears to be a summary of responses to a questionnaire about Lux soap, including names of respondents and sections on factors influencing soap purchases, opinions of Lux, effectiveness of Lux advertising, and awareness of soap brands.
This document provides a marketing plan for a startup organic soap company called Red Orange Organic. It begins with an executive summary that outlines the size and growth of the Indian soap market, as well as Red Orange Organic's target segment. The marketing mix (4Ps) are then discussed, including plans for products tailored to different skin types, distribution through third party distributors, competitive pricing, and large promotional activities. Sales estimates and forecasts are provided that show profitability being achieved within 6 years as expansion occurs. In appendices and references, additional data is presented on consumer preferences and industry research sources.
Target market and market segmentation of Coca-Colasikander22
The document provides a history of Coca-Cola and its operations in Pakistan. It discusses that Coca-Cola traces its origins to 1886 when an Atlanta pharmacist began producing Coca-Cola syrup. It began operating in Pakistan in 1953 and has bottling plants in several major Pakistani cities. Coca-Cola targets most age groups but especially those aged 18-25, which make up around 40% of its customer base. The document also outlines various ways Coca-Cola segments the Pakistani market including by gender, lifestyle, socioeconomic status, geography, climate, demographics, and psychographics.
This document provides an overview of the Indian shampoo market and consumer behavior related to shampoo purchases. It discusses how shampoo manufacturers like Procter & Gamble and Hindustan Unilever segment the market and position different brands based on benefits. The aggressive marketing of new brands and line extensions in India has led to rapid market growth. The document also examines factors like pricing, advertising, and consumer perceptions that influence shampoo sales. Finally, it outlines the objectives and methodology of a study analyzing brand preferences and the impact of advertising on consumer buying behavior in the Indian shampoo market.
Target Corporation is a large American retailer that offers everyday essentials and fashion items at discounted prices through its network of stores across the US and Canada. The document analyzes Target's business objectives for 2013 which included expanding internationally, increasing sales and earnings, investing in sustainability initiatives, and enhancing their digital platforms and loyalty programs. It also reviews Target's financial performance, product categories, pricing strategies, and competitive analysis against main rivals Walmart and Sears.
12th bst project on marketing management Jasmeet Singh
This 3-page document provides guidelines and instructions for a class 12 business studies project on marketing management. It outlines the required sections and content for the project, including an introduction, survey of the market, product details, marketing mix strategies, packaging, distribution channels, promotion plans, pricing analysis, and conclusions. The project aims to enhance students' understanding of key marketing concepts and develop their analytical, creative, and presentation skills.
1) The document provides details about a marketing project done on jeans by a student. It discusses the history and manufacturing process of jeans and provides information on major jeans brands like Levi's, Pepe Jeans, Lee, Wrangler and Diesel.
2) The student has selected jeans as the product for their project as jeans are very popular, comfortable and in high demand. Jeans manufacturing also has relatively fewer legal restrictions.
3) The student proposes branding their jeans company as "Inborn" to appeal to customers across income levels in India's large rural population. The branding uses a blue logo representing the iconic color of jeans.
This document contains information about two confectionery companies - Cadbury and Nestle. It provides details about their history, products, market share, competitors, strengths, weaknesses, opportunities and threats. It also analyzes their marketing strategies.
The key points are:
1) Cadbury has the largest market share in India at 72% while Nestle has 24%. They are the top two players in the Indian chocolate market.
2) Cadbury's popular brands are Dairy Milk, 5 Star and Perk while Nestle's are KitKat, Munch and Milkybar.
3) Nestle launched an advertising campaign targeting Cadbury's tagline to increase its market share and challenge Cad
This document outlines the structure and content for a sample marketing management project. It includes sections on the cover page, index, introduction, competitors, product details, pricing, packaging, distribution, promotion, findings, conclusion, and appendices. The project aims to provide students a template to develop a marketing plan for a selected product, modify it with their own creativity, and demonstrate their understanding of key marketing concepts. It guides students through developing various elements of the marketing mix and product details over 24-30 pages.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Importance of Customer Service in Fashion IndustryShantilal Hajeri
Fashion Industry is a highly specialised and personalised field. Customer Service is more important in fashion indsutry since the taste, choice and expectations of each customer are different.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
Dove is a personal care brand owned by Unilever that sells products like body wash, deodorant and hair care. It uses a societal marketing concept through its "Dove Campaign for Real Beauty" which aims to improve women's self esteem. This includes educational workshops and videos celebrating diverse body types. However, some criticize Dove and Unilever for hypocrisy due to other brands' advertising approaches. Dove targets different consumer segments with differentiated products and marketing strategies.
This document is a project report submitted by Rohit Kumar to the Department of Business Studies at Keshav Mahavidyalaya exploring consumer behavior toward Lux soap. It includes an introduction, industry and company profiles on the soap industry and Lux soap, objectives of the report, limitations of the study, and a product profile of Lux soap. The majority of the report appears to be a summary of responses to a questionnaire about Lux soap, including names of respondents and sections on factors influencing soap purchases, opinions of Lux, effectiveness of Lux advertising, and awareness of soap brands.
This document provides a marketing plan for a startup organic soap company called Red Orange Organic. It begins with an executive summary that outlines the size and growth of the Indian soap market, as well as Red Orange Organic's target segment. The marketing mix (4Ps) are then discussed, including plans for products tailored to different skin types, distribution through third party distributors, competitive pricing, and large promotional activities. Sales estimates and forecasts are provided that show profitability being achieved within 6 years as expansion occurs. In appendices and references, additional data is presented on consumer preferences and industry research sources.
Target market and market segmentation of Coca-Colasikander22
The document provides a history of Coca-Cola and its operations in Pakistan. It discusses that Coca-Cola traces its origins to 1886 when an Atlanta pharmacist began producing Coca-Cola syrup. It began operating in Pakistan in 1953 and has bottling plants in several major Pakistani cities. Coca-Cola targets most age groups but especially those aged 18-25, which make up around 40% of its customer base. The document also outlines various ways Coca-Cola segments the Pakistani market including by gender, lifestyle, socioeconomic status, geography, climate, demographics, and psychographics.
This document provides an overview of the Indian shampoo market and consumer behavior related to shampoo purchases. It discusses how shampoo manufacturers like Procter & Gamble and Hindustan Unilever segment the market and position different brands based on benefits. The aggressive marketing of new brands and line extensions in India has led to rapid market growth. The document also examines factors like pricing, advertising, and consumer perceptions that influence shampoo sales. Finally, it outlines the objectives and methodology of a study analyzing brand preferences and the impact of advertising on consumer buying behavior in the Indian shampoo market.
Target Corporation is a large American retailer that offers everyday essentials and fashion items at discounted prices through its network of stores across the US and Canada. The document analyzes Target's business objectives for 2013 which included expanding internationally, increasing sales and earnings, investing in sustainability initiatives, and enhancing their digital platforms and loyalty programs. It also reviews Target's financial performance, product categories, pricing strategies, and competitive analysis against main rivals Walmart and Sears.
12th bst project on marketing management Jasmeet Singh
This 3-page document provides guidelines and instructions for a class 12 business studies project on marketing management. It outlines the required sections and content for the project, including an introduction, survey of the market, product details, marketing mix strategies, packaging, distribution channels, promotion plans, pricing analysis, and conclusions. The project aims to enhance students' understanding of key marketing concepts and develop their analytical, creative, and presentation skills.
1) The document provides details about a marketing project done on jeans by a student. It discusses the history and manufacturing process of jeans and provides information on major jeans brands like Levi's, Pepe Jeans, Lee, Wrangler and Diesel.
2) The student has selected jeans as the product for their project as jeans are very popular, comfortable and in high demand. Jeans manufacturing also has relatively fewer legal restrictions.
3) The student proposes branding their jeans company as "Inborn" to appeal to customers across income levels in India's large rural population. The branding uses a blue logo representing the iconic color of jeans.
This document contains information about two confectionery companies - Cadbury and Nestle. It provides details about their history, products, market share, competitors, strengths, weaknesses, opportunities and threats. It also analyzes their marketing strategies.
The key points are:
1) Cadbury has the largest market share in India at 72% while Nestle has 24%. They are the top two players in the Indian chocolate market.
2) Cadbury's popular brands are Dairy Milk, 5 Star and Perk while Nestle's are KitKat, Munch and Milkybar.
3) Nestle launched an advertising campaign targeting Cadbury's tagline to increase its market share and challenge Cad
This document outlines the structure and content for a sample marketing management project. It includes sections on the cover page, index, introduction, competitors, product details, pricing, packaging, distribution, promotion, findings, conclusion, and appendices. The project aims to provide students a template to develop a marketing plan for a selected product, modify it with their own creativity, and demonstrate their understanding of key marketing concepts. It guides students through developing various elements of the marketing mix and product details over 24-30 pages.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Importance of Customer Service in Fashion IndustryShantilal Hajeri
Fashion Industry is a highly specialised and personalised field. Customer Service is more important in fashion indsutry since the taste, choice and expectations of each customer are different.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Soap boxes, custom soap boxes
1. Soap Boxes: Cheap Custom Soap
Boxes
Cheapboxprinting.com offer soap boxes in every size and style that fits your
product exactly. Custom soap boxes up to full color printing on quality materials at
affordable prices. We can make the boxes in any custom shape and size and also
have hot foil stamping, UV gloss, matte and glossy lamination, barcodes, die cut
window and many other finishing options. We offer full color custom box printing
with different thickness stocks are also available. We offer free design services
with NO die charges or set-up fees, fast delivery.
http://www.cheapboxprinting.com