Dan Beil gave a talk on how to think at scale when developing WordPress sites. He discussed that scaling is about more than just performance and code - it also involves risk, complexity from features and traffic, and planning for the unknown. He provided tips on how to think at scale regarding site architecture, plugins, code performance, and code portability. Specifically, he emphasized organizing content types, choosing plugins wisely based on cost/benefit, optimizing queries, and applying principles like single responsibility to make code reusable by any developer on any project.