So lomo mansukhani
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SoLoMo refers to using social, local and mobile technologies together to enhance digital experiences. While it provides advantages like being able to market in real-time based on location, it also compromises privacy and has payment security issues. SoLoMo is driving e-commerce to mobile and its future includes life logging and contactless NFC payments.
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So lomo mansukhani
- 1. SoLoMo
- 3. Advantages
- 4. Disadvantages Privacy is compromised Limited view of how companies should market products and services Unsafe mobile payment system
- 5. Effects to E-Commerce • E-commerce -> Mobile commerce
- 6. • Be in the NOW
- 7. Future of SoLoMo “Life logging”
- 8. Future of SoLoMo SOLOMO + NFC payment
Editor's Notes
- - where social media, physical location, and mobile device integrates into a business model entrepreneurs are looking into. - With SoLoMo, retail deals, coupons, consumer events, as well as dining and shopping opportunities are broadcasted to a mobile user from a specific retailer based on that user’s geographic proximity, and shopping/check-in history
- 1 – shoppers and retailers will be in constant contact with each other via social media platforms2 – with information on the user’s latest activities and movements, firms can direct marketing based on their preferences3 – it is cheaper to market a firms promos and deals via mobile platforms compared to print-ads
- 1 – every movement of a user is monitored2 – there are other ways to capture a consumer other than social media, their physical location, and mobile platforms3 – credit card information will be stored in mobile devices which generally have subpar safety standards compared to PCs
- With SoLoMo, a user will be able to receive up to date promos and deals from companies located in their vicinity.
- Wearable technology will give more contextual information to firms. Every movement of a user will be recorded and used by firms to design personalized marketing material.
- With the rise in mobile payment, QR codes can finally reach its full potential as users will opt for virtual money over cash.