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2011-08-17




                                                                                                                                     (       ) SNS
                                                                                                                                     (       ) DreamJ Communication
                                                                                                                                     (       )
                                                                                                                                     (       ) 2Jobs
              소셜네트워크                                                                                                                 (
                                                                                                                                     (
                                                                                                                                             )
                                                                                                                                             )      ,
                                                                                                                                                      -                        '           ‘


            브랜드 마케팅(SNS)
                                                                                                                                     (       )



                                                          [           ]
                                                              ,               ,                       ,          ,                           ,
                                                                                                                     , 6.2
                                                                                  ,           ,                              ,                       ,       ,1    ,           ,


                                                          [       ]
                DaeJoong, KIM / DreamJ Communications                                             ,                                  ,                        ,        ,                   ,SK               ,
                                                                                      ,                      ,                               ,                     ,               ,             ,
                twitter id : @dreamjkdj                                           ,                                              ,               1       ,        ,                    ,                 ,
                web site : http://www.biz4biz.kr                          ,               ,               ,2Jobs,                        ,               ,             ,TOZ,                         ,
                                                                              ,                                ,



                                                                                                                                                                                           2011-08-17




                                                          공지사항




: SNS   ,




                                             2011-08-17                                                                                                                                    2011-08-17




                                                                                                                                                                                                                 1
2011-08-17




        2011-08-17




                     Social Network Service
SNS ?
                     Social Network System




                                                2
2011-08-17




                          블로그 메타서비스

             2011-08-17




평판

신뢰

느슨하고 넓은 관계




                                               3
2011-08-17




                                                                             년 월
                                                                         2011년 8월 약428만명
                                                                                      만명




SNS is Not Goal
                                                                        년 월
                                                                    2011년 8월 현재 390만명 이상
                                                                                   만명
            SNS is Only Tool

                                          년 월     만명 억
                                      2011년6월 1000만명 / 7억5000만 체크
                                                             만
                                             / 하루 300만 체크
                                                     만

                         2011-08-17                                                2011-08-17




          공통 관심사




                       온,오프라인의
                         오프라인의
          바이럴             공간




                노출




                         2011-08-17                                                2011-08-17




                                                                                                4
2011-08-17




SNS 활용 했을 때 예상 효과




                            2011-08-17




                    자신의 강점

                    노하우

                    전문 지식

                     상품




                                                  5
2011-08-17




키워드 설정    기획안 작성




 SNS 활용   SNS 제작




2차 결과물




                   2011-08-17




                                   상품(
                                우리 상품(       )의
                                             )의 특징은
                                 (                    )이고,
                                                      )이고,
                                                       이고
                                (                     )이고,
                                                      )이고,
                                                       이고
                                (                     )입니다.
                                                      )입니다.
                                                       입니다

                                유사한 상품과는
                                 (                     )
                                     있습니다.
                                차별성이 있습니다.




                                                                       6
2011-08-17




키워드 정리하기       네이버 키워드 스테이션




               네이버 키워드 스테이션
네이버 키워드 스테이션




                                       7
2011-08-17




오버추어 키워드 팩   키워드 정리하기




키워드 활용하기     키워드 활용하기




                                 8
2011-08-17




키워드 활용하기   키워드 활용하기




                               9
2011-08-17




        10
2011-08-17




 키워드 설정      기획안 작성




                               Q&A
블로그 홍보, 운영   블로그 제작




 2차 결과물




                  2011-08-17




                                             11

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Sns활용전략 고도몰재직자과정2기 컨셉잡기

  • 1. 2011-08-17 ( ) SNS ( ) DreamJ Communication ( ) ( ) 2Jobs 소셜네트워크 ( ( ) ) , - ' ‘ 브랜드 마케팅(SNS) ( ) [ ] , , , , , , 6.2 , , , , ,1 , , [ ] DaeJoong, KIM / DreamJ Communications , , , , ,SK , , , , , , , twitter id : @dreamjkdj , , 1 , , , , web site : http://www.biz4biz.kr , , ,2Jobs, , , ,TOZ, , , , 2011-08-17 공지사항 : SNS , 2011-08-17 2011-08-17 1
  • 2. 2011-08-17 2011-08-17 Social Network Service SNS ? Social Network System 2
  • 3. 2011-08-17 블로그 메타서비스 2011-08-17 평판 신뢰 느슨하고 넓은 관계 3
  • 4. 2011-08-17 년 월 2011년 8월 약428만명 만명 SNS is Not Goal 년 월 2011년 8월 현재 390만명 이상 만명 SNS is Only Tool 년 월 만명 억 2011년6월 1000만명 / 7억5000만 체크 만 / 하루 300만 체크 만 2011-08-17 2011-08-17 공통 관심사 온,오프라인의 오프라인의 바이럴 공간 노출 2011-08-17 2011-08-17 4
  • 5. 2011-08-17 SNS 활용 했을 때 예상 효과 2011-08-17 자신의 강점 노하우 전문 지식 상품 5
  • 6. 2011-08-17 키워드 설정 기획안 작성 SNS 활용 SNS 제작 2차 결과물 2011-08-17 상품( 우리 상품( )의 )의 특징은 ( )이고, )이고, 이고 ( )이고, )이고, 이고 ( )입니다. )입니다. 입니다 유사한 상품과는 ( ) 있습니다. 차별성이 있습니다. 6
  • 7. 2011-08-17 키워드 정리하기 네이버 키워드 스테이션 네이버 키워드 스테이션 네이버 키워드 스테이션 7
  • 8. 2011-08-17 오버추어 키워드 팩 키워드 정리하기 키워드 활용하기 키워드 활용하기 8
  • 9. 2011-08-17 키워드 활용하기 키워드 활용하기 9
  • 11. 2011-08-17 키워드 설정 기획안 작성 Q&A 블로그 홍보, 운영 블로그 제작 2차 결과물 2011-08-17 11