Snowball Group is a global private equity investment firm that focuses on investing in and advising private companies. It identifies investment opportunities, invests capital, and manages the investment process. Snowball Group conducts thorough due diligence on opportunities focusing on the core value proposition, management team, and financials. It works closely with portfolio companies to achieve growth objectives and realize exceptional returns for investors through events like capital raisings, M&A, and exits.

1. PRIVATE EQUITY INVESTMENT FIRM
GLOBAL CORPORATE ADVISORY SERVICE

2. Snowball group is a leading corporate
finance advisory and private equity
investment firm assisting companies
with their growth strategies. We
identify investment opportunities,
invest in and facilitate access to
funding, while successfully managing
the entire process.
OVERVIEW OF SNOWBALL GROUP
2

3. 04
ABOUT SNOWBALL GROUP
09
WHAT SNOWBALL GROUP DOES
15
SNOWBALL GROUP TEAM
CONTENTS
3

4. ABOUT SNOWBALL GROUP
We’re focused on private equity investments. We manage private
equity investments from an Investor and Investee perspective
Snowball Group is a global private equity investment
firm leveraging years of experience and expertise in
corporate finance to successfully realise value in the
companies under its management.
Whether we’re advising companies we’ve invested in, managing
companies on behalf of investors, or advising selected corporates
“Snowball Group
focuses on global
private equity
investments at early
or expansion stage.”
4
with their growth strategies, Snowball Group is focused on
leveraging the intrinsic value identified in each company, producing
consistently strong earnings, and realising exceptional return on
capital invested.
We take the time to analyse each investment opportunity to ensure
it aligns with our investment criteria. Our due diligence is thorough
focusing on three basic areas:
1. How the Core Value Proposition stands up;
2. Capability and quality of the People; and
3. Financials - Risk and Reward assessment.

5. WE’RE A CO-INVESTOR & MANAGER OF GLOBAL PRIVATE COMPANIES
For Snowball Group, experience has
average profits and a sustainable
experience, especially in the sector the
taught us that the ‘Core Proposition’
competitive advantage.
Company operates in, have significant
has to stack up. When an investment
business networks they can leverage
opportunity is identified and presented
Another key ingredient to the success
to the benefit of the company, possess
to our team, we need to be satisfied
of any opportunity are the ‘People’. This
exceptional business skills, and most
the core proposition has something
is very important to us and we make
of all are people of integity.
going for it. It needs to be capable of
no apologies in not compromising
making exceptional returns.
on the quality of people managing
The third pillar involves the ‘Financials’
and operating the companies we
or in other words, the ‘Risks and
It could be the company has
invest in or choose to advise. The
Rewards’. The companies we select
something special or superior about its
executives of investee companies
must be capable of demonstrating a
products and services, ensuring above
must be strong leaders, have proven
strong competitive advantage with
sustainable strong earnings growth.
We will devote considerable resources
in reviewing and analysing historical
and projected financial data, assessing
risks, and determining the company ‘s
worth.
5

6. Our aim is to ensure investors realise
cycle, but limited by capital
value in their investments by achieving
constraints.
targeted earnings growth, strong yields
2.
Companies that demonstrate
the potential to realise value
and increased capital growth.
by capital injection, strategic
To do that Snowball Group will
acquisitions, and/or the
assist investees with their business
introduction of advanced
strategies, capital raisings, M&A
technology.
activity, divestitures if needed, capital
3.
Companies with a key
re-structuring, debt financing, ECM
strategies, and exits when the return is
Snowball Group is relentless in its
differentiator and capable
of a sustainable competitive
ready to be realised.
advantage.
approach, applying strict discipline
in assessing whether or not to
proceed with targeted investment
opportunities for our investors.
Once our due dligence is completed
we will negotiate an offer on behalf of
private equity investors and manage
the transaction to its successful
conclusion.
Beyond this, Snowball Group is
committed to the founding
shareholders and the new
investors to improve earnings
performance and the overall
value of the company.
“We work closely
with investee
companies and
their management
to ensure growth
objectives are
achieved”.
We apply the same rigour in our
approach to managing investee
companies. Our professional team
are dedicated to working with the
executive management team of
investee companies, ensuring growth
objectives are achieved.
6
Private Equity Investment
& Advisory Firm
Snowball Group is not a private equity
4.
5 years, achieving at least 2 years
of positive earnings.
5.
co- investing with a range of investors.
be eligible.
6.
assets for our investors as well as
over the previous 18 months.
7.
sensible forecasted returns;
reflecting in the Company’s
Investment Criteria
investment opportunities by applying
investment criteria including:
1.
Companies able to demonstrate
they’re in a sustainable growth
Companies with a risk profile
represented in geniune and
exceptional return on investment.
Snowball Group will screen potential
Businesses capable of showing
consistently strong cash flows
Our role is to manage the investee
companies to create strong yielding
Companies must have at least
annual revenue of $10 million to
fund. We prefer to invest directly in
private companies around the globe,
Businesses operating for at least
valuation and offer price.
8.
Organisations with proven and
quality executive management
with industry knowledge and
experience, strong compliance
skills, exceptional commercial
skills and most of all integrity at
the highest level.

7. 9.
Companies with a business model
to access the investor community
and the realisation of value through
capable of achieving economies
through our strong alliances to
divestitures; including strategic trade
of scale, recurring revenue or
facilitate and provide access to debt/
sales or IPOs.
annuity type income, and don’t
equity funding. Snowball Group knows
require considerable investment
what investors want, allowing us to
We position and prepare companies
in capital expenditure. The
package and sell the proposition.
for specific events, bringing a wealth
Company must have a global
of industry and sector experience.
Core Competency
perspective.
Snowball Group combines over 30
years of corporate finance experience
Our Preference
As a trusted partner we have
to tailor the right solution to take the
experience in both corporate finance
business to the next level.
We prefer established mid-sized
and running businesses. We have
companies with a solution to a
senior finance and corporate advisors
Having run a variety of businesses we
problem, or alternatively fill a gap in
expert in a wide range of industry
understand the growth life-cycle of
the marketplace.
sectors, including:
businesses and appreciate challenges
and hurdles faced to reach the next
In particular, our focus is on
»
companies whose performance,
»
Energy & Energy Renewables
share can be greatly enhanced by
»
Mining & Resources
the introduction of technology. We’re
»
Life Sciences
especially interested in technology
» Agriculture
level.
» Telecommunications
differentiator, value, and market
Information Technology
capable of creating scale on a global
Managing Specific Events
Snowball Group works closely with
companies to prepare and shape them
to meet the short to medium term
basis with recurring revenue and
We have a web-based focus, especially
requirements of stakeholders and
cash flows. That is, low touch annuity
in respect to ‘Big Data’ and viable
investors.
income with low fixed costs.
businesses with an online commercial
application using sophisticated
We especially like ventures that can
analytic tools and business
exploit the benefits of Big Data and
intelligence solutions.
advanced data analytics.
Snowball Group has a proven team of
In addition, we realise to gain
corporate finance specialists with the
exceptional returns a degree of risk
highest level of technical skills, the
will be present. Our only caveat is the
ability to formulate effective business
risk can be measured and managed
and investment strategies, produce
by the executive management team
company valuations, undertake
together with the professionals at
advanced financial modelling, conduct
Snowball Group.
risk assessments, put together
Our Approach
Snowball Group is independent and
offers advice that is appropriate. We
prepare and shape companies to get
the best possible ‘tailored’ solution.
Snowball Group has the expertise
effective deal structures, manage
M&A negotiations, capital raisings
We also provide the expertise to
facilitate and project manage these
events. We realise value through
specific events such as:
»
Major Strategic Review
» Restructuring
»
Short term capital funding
»
Mezzanine funding
»
Negotiated structured finance
»
Private equity capital raisings
»
Pre-IPO Planning
» IPOs/SecondaryMarket
»
Major Capital Raisings on
and off-market
»
Ongoing Capital Management
»
Mergers, Partnerships & Alliances
»
Acquisitions & Divestitures
»
Takeovers, Sell-downs
»»
Privatisations
»
MBO /LBO and Trade Sales
and experience in determining the
right type of capital and investment
needed. At the same time we are able
7

8. “Our professional team of corporate finance specialists
can assist you at every stage of your business lifecycle.”
IDENTIFY OPPORTUNITIES, FACILITATE ACCESS TO CAPITAL, MANAGE THE
PROCESS
8

9. WHAT SNOWBALL
GROUP DOES
SNOWBALL GROUP CO-INVESTS IN PRIVATE COMPANIES AROUND THE WORLD
Advisory - Business &
Investment Strategies
Our core competency focuses on
providing effective business and
investment strategies. Whether
placing the company in the best
»
Capital management reviews
possible position to achieve a
»
Formulation of growth and
successful outcome.
It includes:
looking to grow the business, raise
» Business reviews
capital, position the company for
»
company for the event.
Our aim is to improve performance
and add value to the business,
»
Ownership transition (succession
planning, MBOs, business/asset
divestments)
Operational, financial and
Companies wanting to take the next
investment analysis
an acquisition, or perhaps look at
an exit we assist in shaping the
acquisition strategies
step to grow or looking to sell-down
»
Market and industry research
»
Recommendation and preparation
of effective business strategies
»
Developing corporate structures
to exit will need to focus on their
business strategies.
In many instances this will involve a
re-alignment of goals and objectives,
corporate restructures, improvement in
9

10. operational and financial performance,
presentations and information
and changes to capital structures
memorandum for investors and/
offer documents, prospectus’, OIS,
leading up to the event. The best
or potential acquirers and/or
information memorandums, and
way to go about this is to rely on
financiers
investor presentations
experienced and skilled professionals
»
Facilitate and project manage the
who can show the pathway forward
transaction to execution, and post
and prepare the company in a way to
transaction stages
meet the requirements of investors/
» Assisting in the preparation of
» Project management of capital
raising activity
Our Approach
acquirers. You also want an advisor
who has the resources and network to
After assisting in developing funding
facilitate and execute the transaction.
strategies, our expert team with
a proven track record in shaping
Snowball Group possess the
companies for capital raising events
capabilities to achieve these
will prepare the company to achieve
objectives by identifying and
optimum results. By ensuring the
facilitating solutions.
company is ready for the capital
To achieve successful outcomes this
raising process, we can then provide
access to the most appropriate sources
normally requires providing access
of funds that suit the company’s
to debt and equity capital. Snowball
requirements. This includes equity,
Group will manage the entire process.
Snowball Group will:
»
Assist in determining the right
pathway forward and how to go
about it
»
Gain a thorough understanding
of the business and the market it
operates in
»
Ascertain the core value
proposition, risk profile, market
landscape, and key business
drivers
»
Conduct due diligence of the
company and prepare
»
business and investment
strategies
»
Develop and assist in executing
possible changes to the corporate
structure
»
Advise on improvements to
operational and financial
performance
»
Review and improve the risk
profile
»
Recommendations on capital
management strategies
»
Prepare financial models for
valuation purposes
»
10
Assist in the preparation of
Advisory & Transactional Capital Raisings
Snowball Group assists companies
prepare for private and public capital
raisings with access to the most
debt and mezzanine funding options.
Snowball Group will:
» Work with the management team
to develop long-term capital
strategies
appropriate sources of funds. We then
» Review and analyse the business’
project manage the transaction to its
funding needs to determine
successful conclusion.
capital requirements
» Identify and gain access to the
It includes:
most suitable sources of funds
available
» Shaping companies to be investor
ready for a capital raising event
» Access to private equity investors
including institutional investors,
sophisticated investors, HNW
» Manage the complete capital
raising process
» Prepare material for investor
presentations
» With respect to ECM capital
individuals, private equity funds,
raising, establish an issue price,
and family offices
structure the transaction, and
» Access to debt financing and debt
capital markets
» Preparation and management of
capital raising activities in the
equity capital markets (IPOs and
secondary market activity, new
issues and market sell downs)
» Company valuations and issue
pricing
determine timing and costs
» In the case of debt finance,
negotiate the terms, cost of debt,
duration, capital restructures and
refinancing arrangements
» Initiate preliminary discussions
with investor groups, financial
institutions, and intermediaries

11. »
In the case of private equity
capital raisings, assist in the
» Debt and/or equity funding &
negotiation, pricing, due diligence
mezzanine funding
process, and negotiation of
commercial arrangements
Our Approach
through to transaction execution
»
ECM strategies selection
Companies may seek to grow their
of underwriters/advisors,
businesses and/or increase their
presentations to investors,
market share by acquiring companies
issue price determination, and
or assets. In many cases business
secondary capital raising
owners either don’t know where to
start and need assistance, or need the
services of a professional advisor to
identify, facilitate, and manage the
M&A process.
Advisory & Transactional Divestitures
A large part of Snowball Group’s
focus is to assist companies in their
divestment strategies. Whether
its part of a risk review, portfolio
diversification, due to a re-think on
strategic fit to return to focusing on
core competencies, an equity carve out
for liquidity requirements, succession
planning, or a partial divestment or
an outright exit strategy, Snowball
Group has extensive experience and
expertise in this area.
Snowball Group will:
It includes:
» Formulate business and
»
Trade sales
»
Leveraged Buy-Out (LBO) &
investment strategies
» Put in place processes and
procedures in readiness for a
M&A event including corporate
governance, due diligence, risk
Advisory & Transactional Mergers & Acquisitions
analysis and company valuation
processes
» Identify, analyse, and evaluate
acquisition targets
Our team specialise in mergers and
» Manage fund raising activities
(debt and equity)
acquisitions, with extensive experience
in managing successful transactions.
»
capital management
» Undertake preliminary due
It includes:
diligence
» Provide rigorous and detailed due
» Developing M&A strategies
» Identifying potential acquisition
targets
diligence
» Prepare company valuations and
pricing
» Detailed analysis and evaluation
» Assist in the deal structure
» Negotiating deal structure and
Management Buy-Out (MBO)
»
Initial Public Offering
»
Sell-downs & Dilution
»
Scheme of arrangement
»
Takeovers, including defensive
takeovers
In the current climate companies are
focusing on preserving, optimising and
raising capital using divestitures to
strategically manage their portfolios.
Our corporate finance professionals
work with private equity companies
on a variety of divestiture strategies,
including sale of the entire company,
carve- outs, spin-offs and joint
ventures.
» Manage negotiations through the
pricing
complete transaction lifecycle
» Managing the transaction to
completion
» Listed and unlisted company
acquisitions, strategic mergers,
on-market and off-market
transactions
» Takeover bids, reverse takeovers,
scheme of arrangement,
consolidations, and JV
arrangements
11

12. they quite often neglect effective
Situations leading to companies
structuring. This leads to unyielding
seeking our advice include:
and complex structures resulting in
underperformance.
»
Maturing debt facilities which
need refinancing
problems and provide effective
restructuring programs. We do this
Debt funding via Export Credit
by unlocking value and turning
Agencies (ECAs), or corporate
around underperforming and capital
bonds (144A, USPP)
Debt Advisory
to identify actual and future
financing solutions
»
Access to the debt capital market
for alternative (non-banking)
»»
Snowball Group’s team are able
constrained businesses.
»
Integral to Snowball Group is our
independance when it comes to
advising on debt.
Raising acquisition finance
»
Raising asset finance, structured
finance, project finance
»
are fully aligned with those of the
investee companies.
requirements and overall
temporary or additional working
performance
»
Advising on effective corporate
restructures
capital
»
Growth & expansion debt funding
»
Capital management reviews
»
Credit reviews and advice in
»
Renegotiating existing debt
facilities
regards to issues pertaining to
providers of finance and only act for
borrowers, meaning that our objectives
Delivery of in-depth analysis
of your company’s financing
liquidity pressure, requiring
private equity investors and the
are completely independent from
»
downturn creating short term
to public and private companies,
in our investment portfolio. We
Any real or potential breaches of
lending covenants, or a trading
Snowball Group provides debt advice
investee companies, and companies
It includes:
credit rating downgrades
»
»
facilities including mezzanine and
subordinated debt facilities
Comprehensive options analysis
on achievable alternatives
Organisation of short-tem
»
Exploration of alternative sources
of funds
It includes:
» Leveraged and acquisition finance
» Structured finance & asset
finance
» Project finance
» Bank term loans
» Fixed income/debt securities
» Debt capital markets – corporate
bond market
»»
Mezzanine finance
» Hybrid arrangements
Our Approach
Our experienced team provide
in-depth knowledge and
understanding of debt financing and
the debt markets, underpinned by an
extensive network within banks and
financial institutions.
12
Restructuring
Company Valuations
Companies operate in a highly
A key component of what we do
complex and fast moving global
whether it’s M&A or raising capital
economic environment where they’re
is providing company valuations. As
constantly responding to new and
many valuations drive the transaction
unexpected challenges.
outcome, arriving at an accurate price
is critical.
In many cases businesses are so
focused on meeting those challenges

13. Our professional team has
companies, continuing through to the
considerable experience and expertise
IPO and secondary market activity.
in providing company valuations.
Companies are able to leverage
It includes:
Snowball Group’s distribution
strengths and depth of relationships
»
Valuation of companies
spanning the full range of the
»
Valuation of intellectual property
investment community (corporate
»
Valuation of companies in the
finance / underwriting, research,
context of M&A, divestitures,
institutional and retail advisory,
restructures, and capital raising
and institutional and retail investor
activity
groups) and the business media.
»
DCF, capitalisation of earnings,
and NTA valuation methodologies
»
Delivery of indicative valuation
reports
ECM Strategies
Snowball Group provides Equity
Capital Market (ECM) strategic advice
to companies looking to IPO, or ASX
listed companies seeking to undertake
secondary issues or sell- downs.
It includes:
»
Initial Public Offerings
»
Secondary issues and sell-downs
»
Capital management
»
Private capital raisings at the preIPO stage
»
Shareholder management
services
As part of our ECM services to unlisted
companies at the pre-IPO stage we
begin by preparing and shaping
13

14. “Snowball Group
is a global private
equity investment
firm leveraging years
of experience and
expertise in corporate
finance to successfully
realise value in
companies under its
management .”
14

15. SNOWBALL GROUP
TEAM
John is co-founder and executive director of Snowball Group and Pablon
Capital. He has senior international corporate finance experience in private
equity investment and venture capital, ECM & DCM, capital raising, and M&A
transactions for large and small to mid-sized companies.
John has been involved in major transactions including IPOs, secondary
market capital raisings, M&A and divestitures, takeovers, and project finance
activity. He’s expert in private equity, equity and debt capital markets, and
project finance. John is highly skilled in identifying and assessing investment
opportunities, valuations, and deal structuring.
John Dowell
Director
Prior to establishing Snowball Group and Pablon Capital, John was principal
advisor to Queensland Treasury Corporation and Queensland Projects
reviewing and facilitating private debt/equity funding of major infrastructure
projects.
Co-founder and executive director of Snowball Group, Anoosh started his
first company at age 22 and was awarded the ‘Entrepreneurial Scholarship’
sponsored by Ernst & Young, American Chamber of Commerce and Playford
Capital.
Anoosh has over 16 years experience in building highly successful companies
taking them from start up to full scale commercialisation and trade sale.
He built a national company with over 70,000 customers and thousands of
resellers in just 5 years of operation which was sold to MYOB, a large ASX
listed company in 2008.
Anoosh Manzoori
Director
Anoosh has degrees in Science and Business and is member of the Institute of
Company of Directors.
15

16. Debora joined Snowball Group after successfully completing her Master of
Business Administration (MBA) with distinction, specialising in corporate
finance. Debora’s expertise is in preparing offer documents and prospectus’.
Debora is a valuable member of the Snowball Group team and is also heavily
involved in research and analysis of markets, industries and company
comparisons, risk assessment, financial modelling and analysis, and assisting
in company valuations.
In her role as Associate, Debora is responsible for managing the due diligence
processes, gathering and analysing key data, making recommendations on
business strategies, liaising with investee companies and investors, as well as
Debora Singgih
Associate
ensuring compliance requirements are met during transactions.
Logan is a valuable member of the Snowball Group, having successfully
completed his MBA, majoring in business management and corporate finance.
Logan is primarily involved in assisting clients with the development of their
business strategies and business models, market and company research and
analysis, financial modelling, risk profiling, valuations, and investor relations.
Logan assists in the management of communication and presentations to the
investment community. He is also involved in the management of companies
that sit within Snowball Group’s private equity portfolio.
Logan Dowell
Associate
16

17. PRIVATE EQUITY INVESTMENT FIRM
GLOBAL CORPORATE ADVISORY SERVICE
Level 3, 296 Collins Street
Melbourne Victoria 3000
Phone: (613) 9005 2124
Email: contact@snowballgroup.com.au
www.snowballgroup.com.au