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Xalapa, Ver. México MMIX Elaboró JRZG/SNCDG01 1

Senmus Capital
Global Franchise
“Model for Capital
Markets Formation”
Business Oportunity Profile
Confidential Information©

Who are we
• We are creative individuals with an innovative and ecological
approach basis aimed for the common good; comitted with the
generation of alternatives to implement and enjoy the benefits
of sustainable regional development.

• We are dedicated to promote a better and more just
relationship with both our planet and us; the human
kind.

3

Who are we
• We believe that “ecological” business (Eco-Business) are the only
viable option for humanity, since we must insist on the sustentability
of resources; for our own good as a specie, and we aim to develop
under a scheme we call “Co-Operative-Capitalism”, which is a
creative financing alternative, developed by us to give business the
capital and the freedom to operate in fair conditions and with flexible
and effective well-defined outlines.

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Who are we
• We act as the Corporate Integration and Cooperative Development
Axis of our Model "MÉXICO NUEVO ©“.

• We are the Model´s element that performs the functions of financing
and development of Sustainable Business, through investment of
Venture Capital.

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Mission
To exercise as a Society Promoter of Investment, a deep
cooperative attitude and social responsibility; which, with the
participation of Venture Capital Investors, will productively
articulate and successfully manage investment portfolios
integrated by high-impact projects to create Sustainable Wealth.

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Vision
Operate a Prosperous, Innovative, Sustainable and Honest
Business Model that by 2013 positions us at the Global
Leadership of the Venture Capital Industry.

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Objetive
Manage and invest funds commited in an offshore trust by Venture
Capital (Capital Emprendedor) Investors in prosperous and
sustainable projects, managed with the technology of the Senmus
Capital Model.
These funds are partnering with developers of innovative and sustainable
projects of great social impact.

• Aligned to the millennium goals of the UN
• Of scientific and technological base
• Socially responsible
• Sustainable and ecological
• Creators of prosperity and abundance
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Concept of the Model
The Model makes an optimum use of the synergy that is created by the
Mexican Legislation from the combinated use of the legal figures
“Anonymous Society Promoter of Investment” and the international
figure of the “Venture Capital Investment Trusts”; which SENMUS
CAPITAL calls in it’s Model:

“Fideicomiso de Inversión de
Capital Emprendedor”
o

FICE 9

Main atributes of the FICE
•It´s a Foreign Trust. Each of the FICE’s has it´s own legal and
individual identity, OFFSHORE located.

•It is the vehicle to gather and manage the assets of the
investment partners to be used to acquire Special Series C
Shares of Senmus Capital in the terms of “Inversión Neutra”
defined by Title V the Mexican Foreign Investment Law.

•It’s self-governed exclusively by the investment partners of
the Trust. They elected it’s board; and amongst all, select the
investment projects for the Trust´s resources. Acts as the
guardian of the funds.
•The Board is “the first key to open the box of funds“.

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Operational Articulation of our
Model
•The internal elements of the Model are symbionts; beeing SENMUS
CAPITAL the Genesis that creates the rest of the elements and at the same
time it´s the operational axis over which all activity rotates.
•The Model creates a venture capital market sui generis, complete, integral
and integrator by emulating the stock market operational scheme, where as
SENMUS CAPITAL performs as the Stock Market and Auction Floor; The
FICE's as the brokers for the clientele, which in order to enter the Market
must go throug a broker.

•The Tiltes that are traded in this venture capital market are THE
INDIVIDUALLY OWNED CERTIFICATES OF PARTICIPATION IN THE FICE
TRUST.
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Purpose of the Model
The SENMUS CAPITAL Model shields all participants, the Investors as
well as the entrepreneurs by:
1.- Performing the project screening and prospect selection process not by the
Investors (FICE) but by a separate entity (SENMUS CAPITAL); the Investor decide
the investments to be instrumented by the Trust (FICE), from the prospects that
SENMUS CAPITAL has screened for them; this way the emotional related factors
are mitigated o eliminated from the equation;

2.- Assuring that once the investment is decided, everything, from the
instrumentation of the deal, the tracking of the performance up to the exit of the
investment; is executed accordingly to expectations defined by all Parties;

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Purpose of the Model

3.- Giving the individual Investor the option of exiting the venture, by selling to
market his CERTIFICATES OF PARTICIPATION IN THE FICE TRUST, which is made
possible by the desing of the SENMUS CAPITAL Globel Franchise infrastructure, and

4.- Avoiding that the Investors deal with multiple managing teams and
responsabilities and ending up running the venture themselves; they only deal with
SENMUS CAPITAL. Our operational Model achives that all operations are
standarized and certificated to operate and inform automatically and over our web
site, on line 24/7

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Our Business Model in Action
SENMUS CAPITAL generates a
growing spiral of prosperity when:
1.- Builds the FICE trust with funds
for investment;
2.- Articulates Eco-Business;
3.- Promotes and manages the funds
to buy shares in existing ventures or
establishes new ones.;
4.- Makes the venture thrive;
5.- Executes the investment exit
strategy;
6.- Liquidates the trust fund of
investment; and
7.- Opens the participation to
Investors in It´s own capital structure.

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SENMUS CAPITAL as the Master
Operator of the Capital Market
The resources that will be invested in the development of the projects of the
Investor´s selected companies, are managed in the investment trust fund that
the SENMUS CAPITAL MODEL incorporates and operates; Runs over our own
AI/IT platform; coordinating all interested parts in real time.

Hence we have a great expectation of generating wealth is, since the
first trust fund is intended to capture:

The formation of the Regional Capital Market is performed once the
FICE’S exists; then, unfolds as a Global Franchise; developing in three
phases, from 2009 to 2020.
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Legal Aspects and Profits
The founders of SENMUS CAPITAL are Capitalist and Non-capital
(INDUSTRIAL) Partners, incorporated on January 6th. 2009 in
Xalapa, Veracruz, México; as an ANONYMOUS SOCIETY
PROMOTER OF INVESTMENT OF VARIABLE CAPITAL, we are
ruled by a Board of Directors.
The profits will be divided in a proportion of 70%(seventy
percent) to the Capital Partners and the remaining 30%(thirty
percent) will be equally divided among the Industrial Partners.

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Maximum Potencial, Total Control
•SENMUS CAPITAL acts as a generator and manager of projects that
are funded by Investors Angeles, linked to SENMUS CAPITAL by the
FICE Trust.
•This allows freedom for entrepreneurs to gain from the Venture
Capital Investment that SENMUS CAPITAL makes directly to develop
it’s projects to their maximum potential.

•SENMUS CAPITAL never loses control of its investment since the
entrepreneur is pre-investment certified with the "Seal of Quality
SENMUS CAPITAL."
•The entrepreneur adopts the operating Model SENMUS CAPITAL
that links all pertaining information –thus assuring accountability-
to the SENMUS CAPITAL Intelligent System.
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Innovative Model
•SENMUS CAPITAL operates on an Internet platform in real time
•Our project is a candidate to the National Technology Award 2009 Mexico.

•It creates an effective shield through an unique product: The FICE.
• Integrator and integral product for all participants; both the
Investors and Entrepreneurs, which delivers:
• The safety of the proper investment of it’s resources.
• A transparent operation and full accountability and
• The financial success of the enterprises in which we
invest.

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Attractive, Safe, Productive…
•Provides interest-free financing for sustainable projects, through
direct entrepreneur capital investment.
•The Investors do not control SENMUS CAPITAL, it is controlled by it´s
own Board of Directors.
•We operate an auto regulated Model within the frame provided by of
both the Stock Market Law and the Foreign Investment Law.
–Automated and self-regulated, operating in a transparent way, all information is
accessible in real time to the Investors, through their password over the Internet
portal.

•The Operation is over the Internet on a platform of our own design
and development, automated y equipped with artificial intelligence
capability.
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•No double taxation for Investors.

…Innovative

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Responsibility and Fidelity
•Our Human Factor is highly responsible, committed, dedicated,
contributing their expertise to validate the proposals of the Artificial
Intelligence Robot.
•We Invest in projects of high value creation and highly adaptability to
changes.
•The operation of the new created companies is transparent and all
the information is accessible through the Internet to all Participants.
•We regularly consult three different Advisory Councils, one of
Institutions, one of Entrepreneurs and one of Experts and Independent
Professionals.

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Responsibility and Fidelity
•The resources provided by the Investors are the investment
patrimony of a FICE, which gives a pre-established certainty in terms of
number of participants, dates and lengths of investments.
•Investors decide in which projects the funds are invested into, creating
the investment portfolio of the FICE.
•SENMUS CAPITAL acts on careful planning, over clear specifications to
achieve quality auto-certificated control (Quality Assurance
Procedures).
•Decision making is assisted by the most modern technology, with skills
and capabilities of Artificial Intelligence, in real time, for Mexico and the
Globe.

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Strategic Alliances
Mexican Association of Private Capital/Interamerican
Development Bank (IADB)
•Strengthening of the Operating Model SENMUS CAPITAL SAPI DE CV

Government of the State of Veracruz
•Strengthening of the Operating Model SENMUS CAPITAL SAPI DE CV

FIICSA-CONLA
•Quality Management Model “Total Productive Operation”
• Assistence in Obtaining Federal Grants and Incentives for the Model.

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Strategic Alliances
LANIA, A.C.
•Developer and Integrator of Informatics

Delphi Asesores, S.A. de C.V.
•Delphos projects and Risk management operation and analysis Model
•Portfolio and Financial Management Tools
•Elaboration, Control and Budget Report

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Execution Program for the
Society's Master Strategy
Develompent Phases for the Operation of
the Model and it’s unfolding into a
Global Franchise

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Phase I
Constitution and Capitalization (2009)
Objetive: Establish the operating base and ensure the
income generation for SENMUS CAPITAL. Integrate the
Franchise Operation and Constitute the first FICE.
Capital Budget: $15’000,000.00 MEX.
• $4’000,000.00 MEX. To build the infrastruture to support actual operations
during the immediate next development phase; which generates profits before
12 months after the operations to the public.
• $11’000,000.00 MEX. To launch and operate the SENMUS CAPITAL Franchise
at a global scale. MKT LAUNCH: JAN2010.
Yields to be obtained, once the model is operating, will be used for:
• To liquidate stock positions acquired by the Investment Trust Fund.
• To pay attractive returns to the Investors. 27

Anchor project for the first
FICE
“Creation of the Waste to Energy
(WTE) Industry in Veracruz”
in charge of

Industrias Ecológicas de Veracruz,
S.A. de C.V.
www.eivsacv.com.mx

Phase II
Consolidation and Investment
Growth (2009-2013)
Objetive: constitute at least one investment trust fund per year,
primarily to support the expansion of the anchor projects and
encourage new ones.

Strategy: Operate as a Global Franchise
Each FICE will be provided with USD $500’000,000.00 as
patrimony for investing.

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Phase III
Increment of the Society’s Value;
maturity and extinction of the First
Investment Trust Fund (2014-2020)
The participation of the Investment Trust Fund in SENMUS CAPITAL will
be liquidated with charge to the Social Capital of SENMUS CAPITAL.

The direct reduction in the numer of shares is a raise in It’s Value,
since the capitalisation of the corporation, acomplished
duringPhase I and to added the value of the portfolio, managed
during Phase II.

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This achieves…
a Capitalistion Value of well over

$2,500’000,000.00
(PESOMEX)
By 2020.

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Investment Opportunity
CAPITAL EMMITED:
$15’000,000.00*
Represented by 15,000 (Fifteen Thousand) Shares of the A
Series –Capital with no with drawl rights- with a nominal
value of $1,000 (One Thousand Mexican pesos) each.

*To date there are
12,500 (Twelve Thousand Five Hundred)
Shares of the A Series
Available for immediate subscription.
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We invite you to participate
In this business opportunity
By subscibing Shares of the A Series
(Social Capital with no with drawl rights)
minimum lot:
500 (five hundred) Titles*
By doing so, you become Capitalist Partner with Founder Rights in
Senmus Capital, S.A.P.I. de C.V. and a permanent
Member of the Board of Directors of the Society.

*mínimum subscription is for $500,000.00 (Five Hundred Thousand Pesos)

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Expected Yields for the Capital
Invested by the
Founders Partners
Value creation proposal from the CEO

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Short Term, 12 to 18 MONTHS
Cash Return:
Capitalist partners will get back the amount of their
original investment, in no longer than 18 months
($15,000,000.00).

Invested in Shares
2 Enterprises (Rise of the actual action value to):
$300’000,000.00
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Medium Term, 24 to 36 MONTHS
Cash Return:
From $1’600,000 to $2’000,000 MX a year for A series;
distributed in proportion to the number of shares
held; plus the respective 30% share for the industrial
partners.

Invested in Shares:
$500’000,000.00++
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Long Term, 48 to 60 MONTHS
Cash Return
From $2’000,000 to $4’000,000.00 MX a year for A
series; distributed in proportion to the number of
shares held; plus the respective 30% share for the
industrial partners.

Invested in Shares
$1,000'000,000.00++
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Thank you for your
attention

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Contacto

José Ricardo Zea Grayeb
CEO

E-Mail: ricardo.zea@senmuscapital.com
Nextel: 72*853843*1
CelPhone: ++52 228 199 1397
Visit: www.senmuscapital.com

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