This document introduces Snapshock, a startup providing event check-in and photo sharing services. It is led by CEO and co-founder Peter Choi and includes a technology head and product head on the team. The business model plans to initially focus on weddings and charge for customizable event pages and photo packages. Projections estimate cumulative revenue of HK$16 million in 2012 by targeting a 1% global market penetration for weddings.