Watch the full session on SMW Insider: https://socialmediaweek.org/insider/sessions/build-online-community-doesnt-suck/

1. How to build an
audience that doesn’t
suck.

2. You want a cult.

5. 6
Three principles of devotion
1. Be unique
2. Participate
3. Provide a service

6. 7
Be Unique

9. 10
What does it mean for
Content?
1.Differentiate
2.Be Consistent

10. Participate

13. 14
What does it mean for
Content?
1. Recognition
2. Connections

14. Service

16. 17
What does it mean for
Content?
1. Be useful
2. Be actionable

17. You want a cult.

18. 19
Sources
• http://sproutsocial.com/insights/engaged-audience/
• http://www.speakingaboutpresenting.com/content/7-ways-audience-
attention-presentation/
• https://www.google.com/search?
q=why+you+want+an+engaged+audience&oq=why+you+want+an+engag
ed+audience&aqs=chrome..
69i57j69i64.7116j0j7&sourceid=chrome&ie=UTF-8
• http://cultbranding.com/ceo/cult-branding-examples/
• http://www.businessinsider.com/cult-brands-2012-6?op=1/#gmans-1
• http://www.businessinsider.com/can-brands-be-cults-2015-9
• http://www.adweek.com/brand-marketing/why-do-so-many-people-go-
crazy-wegmans-169396/
• https://blog.hubspot.com/marketing/brands-with-cult-following#sm.
0001865e1175ue1rruk1ijec0gzcc
• http://www.wegmans.com/webapp/wcs/stores/servlet/
PressReleaseDetailView?
langId=-1&storeId=10052&productId=399502&catalogId=1

19. Thank you.
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John Hazard
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@jhazard