SparkReel's presentation at Chicago's 2014 Social Media Week - User Generated Content Campaigns: The Three Keys to Success. Featured panelists included Jessica Galliart of Redeye Chicago, Steve Bonner of Zero Dot, Drew Huening of VivaKi and Matt Gibbs of SparkReel.
What is UGC?
Anything created by an entity outside of the organization. Could be:
Blog posts
Reviews
Photos and videos shared through social media
Earned Media is comprised mostly of UGC.
What is UGC?
Anything created by an entity outside of the organization. Could be:
Blog posts
Reviews
Photos and videos shared through social media
Earned Media is comprised mostly of UGC.
What is UGC?
Anything created by an entity outside of the organization. Could be:
Blog posts
Reviews
Photos and videos shared through social media
Earned Media is comprised mostly of UGC.
What is UGC?
Anything created by an entity outside of the organization. Could be:
Blog posts
Reviews
Photos and videos shared through social media
Earned Media is comprised mostly of UGC.
What is UGC?
Anything created by an entity outside of the organization. Could be:
Blog posts
Reviews
Photos and videos shared through social media
Earned Media is comprised mostly of UGC.
What is UGC?
Anything created by an entity outside of the organization. Could be:
Blog posts
Reviews
Photos and videos shared through social media
Earned Media is comprised mostly of UGC.
What is UGC?
Anything created by an entity outside of the organization. Could be:
Blog posts
Reviews
Photos and videos shared through social media
Earned Media is comprised mostly of UGC.
What is UGC?
Anything created by an entity outside of the organization. Could be:
Blog posts
Reviews
Photos and videos shared through social media
Earned Media is comprised mostly of UGC.
What is UGC?
Anything created by an entity outside of the organization. Could be:
Blog posts
Reviews
Photos and videos shared through social media
Earned Media is comprised mostly of UGC.
What is UGC?
Anything created by an entity outside of the organization. Could be:
Blog posts
Reviews
Photos and videos shared through social media
Earned Media is comprised mostly of UGC.
What is UGC?
Anything created by an entity outside of the organization. Could be:
Blog posts
Reviews
Photos and videos shared through social media
Earned Media is comprised mostly of UGC.
What is UGC?
Anything created by an entity outside of the organization. Could be:
Blog posts
Reviews
Photos and videos shared through social media
Earned Media is comprised mostly of UGC.
What is UGC?
Anything created by an entity outside of the organization. Could be:
Blog posts
Reviews
Photos and videos shared through social media
Earned Media is comprised mostly of UGC.
What is UGC?
Anything created by an entity outside of the organization. Could be:
Blog posts
Reviews
Photos and videos shared through social media
Earned Media is comprised mostly of UGC.
What is UGC?
Anything created by an entity outside of the organization. Could be:
Blog posts
Reviews
Photos and videos shared through social media
Earned Media is comprised mostly of UGC.
What is UGC?
Anything created by an entity outside of the organization. Could be:
Blog posts
Reviews
Photos and videos shared through social media
Earned Media is comprised mostly of UGC.
What is UGC?
Anything created by an entity outside of the organization. Could be:
Blog posts
Reviews
Photos and videos shared through social media
Earned Media is comprised mostly of UGC.
What is UGC?
Anything created by an entity outside of the organization. Could be:
Blog posts
Reviews
Photos and videos shared through social media
Earned Media is comprised mostly of UGC.
What is UGC?
Anything created by an entity outside of the organization. Could be:
Blog posts
Reviews
Photos and videos shared through social media
Earned Media is comprised mostly of UGC.
What is UGC?
Anything created by an entity outside of the organization. Could be:
Blog posts
Reviews
Photos and videos shared through social media
Earned Media is comprised mostly of UGC.
What is UGC?
Anything created by an entity outside of the organization. Could be:
Blog posts
Reviews
Photos and videos shared through social media
Earned Media is comprised mostly of UGC.
What is UGC?
Anything created by an entity outside of the organization. Could be:
Blog posts
Reviews
Photos and videos shared through social media
Earned Media is comprised mostly of UGC.
What is UGC?
Anything created by an entity outside of the organization. Could be:
Blog posts
Reviews
Photos and videos shared through social media
Earned Media is comprised mostly of UGC.
What is UGC?
Anything created by an entity outside of the organization. Could be:
Blog posts
Reviews
Photos and videos shared through social media
Earned Media is comprised mostly of UGC.
What is UGC?
Anything created by an entity outside of the organization. Could be:
Blog posts
Reviews
Photos and videos shared through social media
Earned Media is comprised mostly of UGC.
What is UGC?
Anything created by an entity outside of the organization. Could be:
Blog posts
Reviews
Photos and videos shared through social media
Earned Media is comprised mostly of UGC.