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Display - The Trade Desk Perspective            November 2012
The rise of real time bidding
Media has already changed
Display has become complicated
It’s all about the audience
Building a private marketplace
You are in control
Top 5 private marketplace considerations                    1.   What data/audiences do                         you have? ...
How big is your slice of the pie?
Questions?
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Vivaki

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Vivaki

  1. 1. Display - The Trade Desk Perspective November 2012
  2. 2. The rise of real time bidding
  3. 3. Media has already changed
  4. 4. Display has become complicated
  5. 5. It’s all about the audience
  6. 6. Building a private marketplace
  7. 7. You are in control
  8. 8. Top 5 private marketplace considerations 1. What data/audiences do you have? 2. How can you package them effectively? 3. How do you price? 4. Which server side platform (SSP) do you use? 5. Who do you partner with?
  9. 9. How big is your slice of the pie?
  10. 10. Questions?

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