2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. Dagens forhåpninger
At dere blir inspirerte NOK til å ønske
å FORSTÅ mer om smerter
At dere blir Trygge nok til å stå i
smerten og TaR mer ansvar
AT dere ønsker å være Holdningsskapende
Kulturelle buffere!
Lavere NNT og Blir enda bedre målvakter!
3. Eur J Pain. 2012 Jan;16(1):3-17
The association between health care professional
attitudes and beliefs and the attitudes and beliefs, clinical
management, and outcomes of patients with low back
pain: a systematic review
Darlow B, Fullen BM, Dean S, Hurley DA, Baxter GD, Dowell A
Det er sterk evidens Jl å kunne si at terapeutens holdning Jl
ryggplager er assosiert med pasientenes holdning Jl ryggplager
Det er moderat evidens for å si at terapeuter med et biomedisinsk
syn har økt sannsynlighet for å si at pasienter skal begrense
hverdags- og arbeidsakJvitet
Hvis terapeuter er redde for ryggsmerter,
hvordan kan vi forvente at pasienter IKKE skal være redde?
4.
5. Dagens forhåpninger
At dere blir inspirerte NOK til å ønske
å FORSTÅ mer om smerter
At dere blir Trygge nok til å stå i
smerten og TaR mer ansvar
AT dere ønsker å være Holdningsskapende
Kulturelle buffere!
Lavere NNT og Blir enda bedre målvakter!
Noe av det viktigste vi kan gjøre er å forhindre kronifisering!
6. Smerte = ekstremt komplekst
Kunnskap om smerte = paradoksalt
Ikke nødvendigvis slik at jo mer man lærer, jo mer kan man ”fikse”
Hvorfor da lære mer om smerter?
Man gir bedre prognose/værmelding/Oddskalkulering
Man GIR seg selv og pasienten bedre forutsigbarhet
Målet er å gi svar på de 3 overordnede spørsmål!
Keep your friends close… Det handler om strategier
7. Smerte = ekstremt komplekst
Problemet er ikke at ingenting virker,
Problemet er at alt kan virke
(Lenge nok til å tømme lommeboka)
Fort gjort at man gjør bransjen
en gedigen bjørnetjeneste
Opprettholder illusjonen om quick fix
(mens naturen heler seg selv)
13. smerte er
EN ubehagelig sensorisk
Eller Emosjonell
opplevelse assosiert med
faktisk eller potensiell
vevsskade, eller Beskrevet
i former for slik skade
15. SpråkeTS begrensninger
Ny definisjon av smerter?
Smerte er en plagsom opplevelse asosiert
med faktisk eller potensiell vevsskade med
sensoriske, emosjonelle, Kognitive og
sosiale komponent
Williams – 2016 – Upda0ng the defini0on of pain
16. SpråkeTS begrensninger
en Humanistisk (klinisk) definisjon
Smerte er hva
Den opplevende personen sier det er,
Og forekommer hvor som helst
Og når som helst
Personen sier den gjør det
Margo McCaffery
17. Smerte = ekstremt komplekst
Ufullstendig forståelse av smerte
Abstrakt fenomen
Tilnærmingen er dog Hinsides strukturbasert
18.
19. ”Meget er forskjellig, men det er utenpå”
”Meget er forskjellig, men inni er de like?!”
@SigMIK
20. Prinsippet bak SAB-modellen antar
det samme – ”Strukturelle
anomalier vil føre til smerte”
Byggmester BOB hele veien hjem?
Fundamentale mangler med
mange primært biomekaniske
hypoteser (mobilnakke, plattfot…)
En primær nevrobiologisk
hypotese forklarer mye som den
biomekaniske modellen ikke gjør
FORKLARINGSMODELLENE
MÅ OPPDATERES!
Den strukturelle-anatomiske-biomekaniske modellen
(SAB-modellen)
21. Smerte = ekstremt komplekst
Ufullstendig forståelse av smerte
Abstrakt fenomen
Tilnærmingen er dog Hinsides strukturbasert
Rekonseptualisere hva
i det hele tatt smerter er!
vitenskapsfilosofi
26. Smerte = ekstremt komplekst
Akutte smerter er livsnødvendig
Too much, too soon, with too little rest + Bad luck, Bad Judgements
Immunforsvaret heler kroppen innen 3-6 måneder
27. Ingen advarsel/smerteopplevelse betyr
ingen mulighet for å holde kroppen intakt & hel
Beskyttende smertegrense
Kroppens toleransegrense
Aktivitet
Mye aktivitet å gå på
før smertegrense nås
Hva er meningen med smerter?
30. Smerte = ekstremt komplisert
Akutte smerter er livsnødvendig
Too much, too soon, with too little rest + Bad luck, Bad Judgements
Immunforsvaret heler kroppen innen 3-6 måneder
Langvarige smerter når smertene
vedvarer utover forventet
tilhelningstid
31. Kausalitetsforståelse
Av helse
Må man virkelig finne årsaken?
Matematisk, lineær forståelse
Newtoniansk, mekanistisk, positivistisk
Den akkumulative forståelse
Dråpen som fikk begeret til å flyte over
Kausal disposisjonalistisk forståelse
Det er objektets iboende egenskaper som avgjør effekt
#CauseHealth
32. Smerte – Et overblikk
Smertens hensikt er å varsle om fare
Alarmsystemet har en alarmsentral
som både bevisst og ubevisst vurderer betydningen
av aktiviteten i alarmsystemet
Man kan forstå smerte som en sirene
Et alarmsignal som resultat av et alarmsystem som aktiveres
67. Bilde @gettyimages
Er jeg trygg?
Har jeg informasjon til å forutsi fremtiden?
Har jeg informasjon til å påvirke fremtiden?
68. ”Bare bøy deg!! Prolapsen har tørka inn!
Det ække fali’, sier jeg jo!
Det sitter i hue!
BøøØØØY!!!”
Bilde @gettyimages
Er jeg trygg?
Har jeg informasjon til å forutsi fremtiden?
Har jeg informasjon til å påvirke fremtiden?
73. TID TID
MA
KE
SD
DEN MODERNE HJERNEN
STRESSREGULERINGSPROGRAM
HANDLINGSPROGRAM
SMERTEPERSEPSJON
Kognitive, sensoriske og
affektive dimensjoner
Frivillige og ufrivillige handlings-
program. Sosial kommunikasjon
og håndteringsstrategier
Kortisol, noradrenalin,
endorfin og cytokin nivå
Immunsystemisk aktivitet
KROPPSSELVETS
NEVROMATRISE
INPUT TIL KROPPSSELVETS
NEVROMATRISE FRA:
OUTPUT TIL HJERNEOMRÅDER
SOM PRODUSERER:
Melzack - 2001 - Pain and the neuromatrix in the brain@SigMik
Nevromatrisen
SOMA-KROPPEN-SKROGET
DEN PRIMITIVE HJERNEN
Ikke spesifikk for smerte!
75. 1) Er jeg trygg?
Du sier jeg er trygg,
men opplever jeg det selv?
Får du overbevist meg?
Hva om du sier jeg ikke er trygg?
76. 2) Kan jeg forutsi fremtiden?
Hvordan gi forutsigbarhet?
Fortell hva du forventer fra gang til gang
bygg et solid og troverdig Narrativ
Keep your friends close,
keep your enemies closer
Smerten er fienden
Hvilken sirene er det?
Smart - 2010 - Clinical indicators of
nociceptive, peripheral neuropathic and central mechanisms of pain.
Kosek - 2016 - Do we need a third descriptor for chronic pain states?
77. 2) Kan jeg forutsi fremtiden?
Hva er totalbelastningen?
Soligard - 2016 - How much is too much? (part 1) International Olympic
Committee consensus statement on load in sport and risk of injury
Schwellnus - 2016 - How much is too much - (Part 2) International Olympic
Committee consensus statement on load in sport and risk of illness
”A recent systematic review on internal load monitoring concluded
that subjective measures were more sensitive and consistent than
objective measures in determining acute and chronic changes in
athlete well-being in response to load.”
78. 3) Kan jeg påvirke fremtiden?
Hvilke tilhelningsforhold har jeg?
Proriterer jeg riktig?
Har jeg arbeidsro?
Energilekkasjer?
Gjør noe med det som fremstår som den
største barrieren for tilhelning
Hvordan forholder jeg
meg til symptomene?
Hvordan regulerer jeg egenaktivitet?
79. Premissene bør være på plass:
God terapeutisk allianse
Tilhelningsforhold
Arbeidsfordeling
Forventning
KIA
BehandLing