♦ Analyzed probable complications and ways to accommodate uncertainties of U.S. regulations in the emerging drone market ♦ Formulated and presented innovative safety features favorable to the operational management of drone manufacturers ♦ Promoted ethical/social guiding principles through public engagement and proactively approaching negative externalities

1. Kick Assets▫ Consulting Group ▫
Marco Bennett, Will Cu, Simon Grimes, Fernando Soto

2. ‘THE FUTURE OF POSSIBLE’

3. Questions To Consider
■ If DJI is to be viewed as a responsible business leader,
– What guiding principles do we adopt moving forward?
– How do we accommodate uncertainties of U.S. regulations?
– How do we prepare for inevitable crisis?

4. Guiding Principles
Ethical
■ Transparency
■ Safety
Social
■ Environment
■ Community Engagement

5. Transparency
I. Employees and Equity Holders
I. Mission Statement
II. Vision Statement
III. Code of Business Conduct and Ethics
II. Other Stakeholders
I. Disclosure

6. Safety
I. Innovative features
–Child Safety
–Enforcement
II. Guided Inspections
III. Accessability

7. Environment
I. Sustainability
I. Product Stewardship
II. 3 R’s
III. Closed Loop Supply Chain
II. Clean Energy
I. LEED

8. Community Engagement
I. Philanthropy
I. Education (Fly Safe)
II. Influence Perspectives
II. Project Focus
I. Law Enforcement
II. Disaster Response
III. Security Surveillance
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9. Regulations
I. Current Regulations
I. Height
II. Weight
III. Registration
IV. Flying Zones
V. Payment & Commercial Restrictions

10. Regulations
I. Future Regulations
I. Absorbing Uncertainty
II. Proactive Engagement
II. Direction
I. Shifting Focus
I. Consumers → Manufactures
II. Part Regulations

11. Inevitable Crisis
I. Preparation
I. Procedure
II. Negative Externalities
I. Privacy Issues
III. Current Concerns
I. Fire Hazards
II. Flying weapons

12. Responsibility
“The opportunity or ability to act independently
without authorization”