Smashburger October 2013 Overview
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Smashburger is a fast-growing burger restaurant franchise that serves 100% certified Angus smashburgers. It has experienced rapid growth since 2007, with over 230 units across 30 states and 6 countries by 2012. The document discusses Smashburger's target of 30% annual unit growth through developing new franchise partnerships and expanding into existing markets. It highlights Smashburger's positioning in the growing "better burger" restaurant segment and commitment to local communities through charitable initiatives.
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Smashburger October 2013 Overview
- 1. Smashed Fresh. Served Delicious. Smashburger Overview October 2013
- 2. Smashed Fresh. Served Delicious. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states in the United States regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. Franchise offerings are made by Franchise Disclosure Document (FDD) only. In New York, an offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. All information contained herein is subject to revision. To validate information, please refer to Smashburger Franchising LLC's current FDD. Smashburger Franchising LLC, 1515 Arapahoe Street, Tower One, 10th Floor, Denver, Colorado 80202, (303) 633-1500, MN File No. F-6043. Smashburger and all other related trademarks used in the operation of Smashburger restaurants are trademarks owned and/or registered by Smashburger IP Holder, LLC. ©2013 Smashburger IP Holder, LLC. All rights reserved. Disclaimer 2
- 3. Smashed Fresh. Served Delicious. RANKED #1 ON FORBES LIST OF AMERICA’S MOST PROMISING COMPANIES “CREDIT SMASHBURGER’S SUCCESS TO A BLEND OF THOUGHTFUL PRODUCT DESIGN AND DEFT EXECUTION.” - FORBES “…IN 2007 RYAN BEGAN BUILDING A BURGER CHAIN THAT IS FAST, AFFORDABLE AND EVEN WORTH TALKING ABOUT. IT’S WORKING…” - FORBES smash smashburger 3
- 4. Smashed Fresh. Served Delicious. 2007-2008 2009-2010 2011-2012 The Awards And Buzz Are Building Burger Wars 1st Place Winner 4
- 5. Smashed Fresh. Served Delicious. smashburger At A Glance Our Business Lunch (55%), Dinner (45%) ~70% Dine-In Gender Even M/F Split Our Restaurant Modern Décor, High Energy 1,800 - 2,200 Square Feet Booth & Flexible Seating (40 - 70 Seats) Our Menu 100% Certified Angus smashburgers ® Signature Sides Häagen-Dazs® Shakes, Beer and Wine smash chicken, dogs, Veggie Burgers & Salads Regionalized Menu Items Our Service Counter Ordering, Table Service ~5 - 6 Minute Ticket Times ~20 - 25 Minute Table Turns 5
- 6. Smashed Fresh. Served Delicious. Establishing A National Footprint Existing Markets 2012 • ~234 Units With Presence In 30 States And 6 Countries • Record Openings In 2012 • Targeting 15-20 New Franchise Partners In 2013 • Continued Expansion – Both Corporate & Franchise • Building Markets Toward Operational And Marketing Efficiency 6
- 7. Smashed Fresh. Served Delicious. 7 The World’s Best Burgers - Kuwait smashburger Is An International Brand
- 8. Smashed Fresh. Served Delicious. Targeting 30% Unit Growth Store Count •Targeting ~75-125 New Units Per Year •Targeting 50+ Active Franchise Groups -Currently 30+ Active Franchise Groups -Targeting 15-20 New Franchise Groups In 2013 -Seeking Franchise Groups to Co-Develop Select Large Market Territories •Franchise Partner Profile -Experienced Owners & Operators -Cash Resources For First Stores & Brand Building -Live In Market, Live The Brand -Demonstrated Operational Excellence -Commitment To “Main-On-Main” Real Estate 8
- 9. Smashed Fresh. Served Delicious. smashburger Is Well Positioned “Better Burgers” Are The Fastest Growing Segment Segment In Early Innings With 2-3 National Players Likely To Emerge 9 Source:Technomic 5.6.2011
- 10. Smashed Fresh. Served Delicious. Experienced Franchise Partners
- 11. Smashed Fresh. Served Delicious. Layered, Modern Approach To Marketing Print Media Radio In-Store Online 11
- 12. Smashed Fresh. Served Delicious. Local Options And Breadth Help Drive Satisfaction & Loyalty 12 Menu For Colorado Restaurants
- 13. Smashed Fresh. Served Delicious. smashburger Continues To Be Part Of The Community 13
- 14. Smashed Fresh. Served Delicious. smashburger Is Active With Local Charities Charitable Promotions Community Involvement Fundraising Efforts
- 15. Smashed Fresh. Served Delicious. smashburger Mamaroneck, NY
- 16. Smashed Fresh. Served Delicious. smashburger Denver, CO 16
- 17. Smashed Fresh. Served Delicious. smashburger Del Mar, CA
- 18. Smashed Fresh. Served Delicious. smashburger at Newark Airport 18