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SmartResponse-Media: 5 steps to successful email campaigns
5 steps to building successful email campaigns include: 1) designing emails for deliverability, aesthetics and message; 2) quality assuring emails by testing on servers and browsers before launch; 3) segmenting internal lists of subscribed consumers by demographics like age, interests and location to match targets; 4) delivering emails with a no-cure, no-pay policy; 5) quality controlling by removing unresponsive leads and archiving them to ensure efficient and effective delivery.
SmartResponse-Media: 5 steps to successful email campaigns
- 1. 5steps to buildingsuccessful email campaigns
- 2. 1designOur design considerationsinclude: Deliverability
- 3.
- 4. Messagequalityassurance2Before launch, wetest different email servers and browsers
- 5. 3We create internalemail lists with our subscribed consumers that match your target demographic. segment
- 6. 3We create internalemail lists with our subscribed consumers that match your target demographic. We can segment by:AgeAreas of interestPostal codeGender job typeKids Behavior segment
- 7. 4deliverno cure –no pay
- 8. 5Quality control measuresinclude “washing” our contacts and archiving unresponsive leads. This practice ensures for efficient and effective delivery. wash
Editor's Notes
- #3 We take the assets you provide in your photo galleries and determine the best way to present your micro site, ‘Road Trip of Your Lifetime’. Considerations include: DELIVERABILITY – ‘How will the coding will look in Hotmail, Outlook, Gmail, AOL, Yahoo, mobile, etc.?’ AESTHETICS – Is it visually appealing? Will it drive clicks? Will it make our consumers want to travel to Ireland?MESSAGE – Is our design aligned with the client’s goals? Is the message clear?
- #4 Before launching your campaign, we test and test again. We test the links in test email accounts and on different browsers. Validation processWeb opt in
- #5 We create internal email lists with our subscribed consumers that match your target demographic.
- #6 We create internal email lists with our subscribed consumers that match your target demographic.
- #7 Our internal data tells us the best times to deliver emails for the best open rates, depending on the email server. Experience and data helps us know the best delivery procedures for sensitive servers like Hotmail, for example. The deployment of our email campaigns are scheduled around all our collected data for optimized results. no cure – no pay
- #8 We are constantly checking our database for quality. One step is to “wash” our contacts based on activities. If we have leads that become unresponsive, we archive the contact and focus our efforts on our productive and responsive contacts. SmartResponse-Media categorizes contacts in the database as either Gold or Silver. This practice ensures for efficient and effective delivery.